Sales & Marketing

6 Tips for Rapid Social Media Growth in 2022

6 Tips for Rapid Social Media Growth in 2022

By Lydia Sweatt / January 7, 2022 /

Social media is forging a new path in 2022. You could get by with overly-templated posts in the past, ignoring how people engage on different apps. Now we have spaces with a distinct culture: TikTok. Clubhouse. Whatever the metaverse promises to be. Now more than ever, you need a social media plan. With dozens of…

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Serving Is the New Selling, and Other Tips for Having Your Best Sales Year Ever

By Simon T. Bailey / January 3, 2022 /

In a world where customers can buy anytime and in any way they like, sales professionals are moving faster, operating with more flexibility and putting significant emphasis on their mental health.

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7 Examples of Good Customer Service to Build Customer Loyalty

7 Examples of Good Customer Service to Build Customer Loyalty

By Bryan Lindenberger / December 29, 2021 /

Although the companies are large, the principles of great company service are universal. Tailor these successes to even the smallest startup, and keep your clients coming back for more.

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How to Build Your Brand's Reputation on Social Media

How to Build Your Brand’s Reputation on Social Media

By Tristan Ahumada / December 27, 2021 /

Listening and commitment are the keys to social media success.

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How to Craft Compelling Messages Online and Win New Customers

How to Craft Compelling Messages Online and Win New Customers

By Lydia Sweatt / December 17, 2021 /

Marketing your business online is rough stuff. Entrepreneurs—especially solopreneurs—sometimes struggle to find their ideal audience. No one is instantly great at it, which means customers are bombarded with lousy content every hour. It’s filling up their inboxes and clogging their social feeds, and it’s exhausting. “We humans don’t have the time or the mental energy,”…

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How to Be Heard in a Noisy World

By Ben Fairfield / December 15, 2021 /

On this week’s episode of SUCCESS Line, I talk to Patrick, a real-estate entrepreneur who recently wrote and self-published his first book. He has already sold 500 copies, which is no small feat, but he has big dreams of best-seller lists and sequels.  He wants to know, “How do I build an audience for my…

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Know Your Worth: Why Building a Personal Brand Is an Act of Self-Empowerment

Know Your Worth: Why Building a Personal Brand Is an Act of Self-Empowerment

By Natasha Lavender / December 14, 2021 /

If you had to describe yourself to a stranger, would you know what to say? Jessica Zweig, founder and CEO of personal branding agency SimplyBe., explains that clever personal branding isn’t as easy as it looks. It’s about knowing and valuing yourself, and then broadcasting that to the world. “It’s really an act of empowerment.…

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10 Steps to Craft an Effective Message for Your Business

10 Steps to Craft an Effective Message for Your Business

By Ben Fairfield / December 8, 2021 /

On this week’s episode of SUCCESS Line, I talk to Austin, a young entrepreneur with big ideas for his new business venture. He is eager to get this new project off the ground, but his messaging keeps falling flat—even his wife has questions when he tries to explain the business to her.  If you’re an…

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Donald Kelly—The Sales Evangelist—Is Out to Create a Community of World-Class Sellers

By Jamie Friedlander / November 18, 2021 /

Whether you’re a seasoned pro with two decades of experience or you’re fresh out of college and looking to rise up, Kelly offers these seven pieces of sales wisdom.

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Attracting Success: How to Make the Right People Recognize Your Talent

Attracting Success: How to Make the Right People Recognize Your Talent

By Lydia Sweatt / November 12, 2021 /

“Your name is in rooms your feet haven’t even entered yet.” That’s a well-known quote circulating the internet, especially in communities of high achievers. It’s impossible to pinpoint who said it first. The inspirational quote is in hundreds of Instagram captions, Twitter threads and TikTok videos. We may never find the originator, but Scott Evans…

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