Marketing

Serving Your Ideal Client Starts with Understanding Their Buying Motives

Serving Your Ideal Client Starts with Understanding Their Buying Motives

By Jeffrey Gitomer / April 2, 2022 /

Uncovering buying motives is harder to do and requires a lot more work on the part of the salesperson, but if done properly, will both double your sales and eliminate your competitors.

Read More

Social Media Blackouts Prove the Lasting Importance of Newsletter Marketing—Here’s How to Build a Strategy Worth Opening

By Tess Lopez / March 29, 2022 /

‘Newsletters are one way to truly own your audience, versus only fleetingly grabbing their attention.’

Read More
3 Tips for Learning to Sell Beyond Your Comfort Zone

3 Tips for Learning to Sell Beyond Your Comfort Zone

By SUCCESS Staff / March 29, 2022 /

New salespeople tend to target prospects in their comfort zone and may do very well selling to them. But only up to a point. Once that sphere of influence has been thoroughly exhausted, it’s necessary to push beyond it to continue to succeed.

Read More
Anyone Can Learn Sales—Here’s Where to Start

Anyone Can Learn Sales—Here’s Where to Start

By SUCCESS Staff / March 27, 2022 /

While certain aspects of the selling process can be analyzed, there is always one factor in every selling situation that can cause you to toss your statistics out the window. That one factor is people.

Read More
Personal Attention Is the Key to Winning Business—Start with These 7 Best Practices

Personal Attention Is the Key to Winning Business—Start with These 7 Best Practices

By SUCCESS Staff / March 26, 2022 /

If you’re looking for an edge to close more sales, check out the following seven hacks. Each is powerful on its own, but combined they become much greater than the sum of their parts.

Read More
5 Habits to Help You Handle Rejection Gracefully

5 Habits to Help You Handle Rejection Gracefully

By Shari Levitin / March 24, 2022 /

Top performers take chances. They create strategies to face rejection and accept that failure is an inevitable and necessary stop on the road to success.

Read More
Fighting—and Winning—Above Your Company's Weight Class

Fighting—and Winning—Above Your Company’s Weight Class

By SUCCESS Staff / March 18, 2022 /

You have to believe you deserve to win because you can do a better job serving your dream client than anyone else—including Megacorporation Inc. With that accomplished, you can move on to two key strategies and five specific, proven tactics.

Read More
How to Make Sales Your Top Priority

How to Make Sales Your Top Priority

By SUCCESS Staff / March 16, 2022 /

You are passionate about what you do and because you know how to help your customers, you are the perfect person to sell

Read More
A Manual for Dealing with Rejection

A Manual for Dealing with Rejection

By John H. Ostdick / March 15, 2022 /

Successful people are the ones who understand what a no moment means, how to put it into perspective and how to work toward the next yes.

Read More
5 Ways to Thrill Your Customers

5 Ways to Thrill Your Customers (Because a Thank You Email Just Doesn’t Cut It Anymore)

By Todd Duncan / March 14, 2022 /

If you master one strategy—exceeding expectations—you can send your sales, revenues or nearly anything that applies here, through the roof. Doing so has never been more simple.

Read More