Marketing
As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.
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Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.
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In the past year, many businesses have made significant changes. Park Jewelers has increased its e-commerce presence to more easily allow customers to choose that special gift, while iSmile Dental reached new customers through a digital campaign. Entrepreneurs in those small businesses ignited the ideas, but they didn’t do it alone. Both participated in the…
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Joe Soltis founded ChoiceLocal as a means to help others, shortly after he and his wife, Becky, lost their child. The mission for ChoiceLocal is to change the world, starting with just one positively-impacted child’s life at a time and culminating in 10,000 children served each year via charitable initiatives. ChoiceLocal is a cutting-edge digital…
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