Marketing

woman working on company's brand strategy

4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

By Jill McDonnell / March 23, 2023 /

As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.

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social media influencer posing for picture

Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

By Em Cassel / March 20, 2023 /

Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.

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Synchrony Pillars Project Grant Program Makes a Lasting Impact for Small Businesses

Synchrony Pillars Project Grant Program Makes a Lasting Impact for Small Businesses

By Cecilia Meis / January 10, 2023 /

In the past year, many businesses have made significant changes. Park Jewelers has increased its e-commerce presence to more easily allow customers to choose that special gift, while iSmile Dental reached new customers through a digital campaign. Entrepreneurs in those small businesses ignited the ideas, but they didn’t do it alone. Both participated in the…

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Giving Back: How Joe Soltis and ChoiceLocal Serve Others

Giving Back: How Joe Soltis and ChoiceLocal Serve Others

By Cecilia Meis / January 6, 2023 /

Joe Soltis founded ChoiceLocal as a means to help others, shortly after he and his wife, Becky, lost their child. The mission for ChoiceLocal is to change the world, starting with just one positively-impacted child’s life at a time and culminating in 10,000 children served each year via charitable initiatives. ChoiceLocal is a cutting-edge digital…

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