Can This Business Be Saved?: Toot Your Horn!

Q: I’ve been a life coach for 20 years. Today everyone seems to be a coach of som
On the Road with Tory Johnson

Recently I told a group of wide-eyed friends about my travel schedule as I tour the country for my S
Can This Business Be Saved?: Raising Prices

Q: My numbers don’t add up. I have to raise my rates, but I’m terr
The Price is Right

Pricing is something where one size does not fit all: What works for Tiffany & Co. would pr
Tory Johnson: Find Your Spark

Music boomed, hands swayed to the beat and headliners rocked the stage. This wasn’t a concert. It wa
Conference Confidence: No Wallflowers (or Gossips) Allowed

I have a confession: For years, I attended countless conferences and industry functions. Only after dozens and dozens of events did I start to wonder why I wasn’t getting anything out of them. I did a little analysis and realized I’d always bring someone with me—a crutch—and we’d stand in a corner talking about everyone, […]
Can This Business Be Saved? – After Layoffs, Drowning in Work

Q: Because my sales have declined considerably, I had to lay off my only two employees.
Can This Business Be Saved? – ‘Service, please!’

Q: I own a small spa where we specialize in facials, massage, waxing and assorted treatments. Lately we’ve lost customers, and I’m having trouble attracting new ones because our competitors practically give away the same services through Groupon and LivingSocial promotions. I can’t compete with those rock-bottom rates, yet if I don’t slash prices or […]
Tory Johnson: Why Aren’t You Reaching Your Goals?

Good Morning America’s workplace contributor Tory Johnson asks SUCCESS Start Small Win Big entrepren
Tory Johnson: What Exactly Do You Do?

You’ve been there before, at a party or picnic or whatever: Ask a stranger what he or she does and 1
Tory Johnson: Are You More Madonna or Gaga?

Yes, she has a gigantic ego and many people find the faux English accent on this Michigan girl a wee
Tory Johnson: Secrets of High-Achieving Entrepreneurs

Ever have those days when you wake up determined to tackle specific challenges? You have the best in