The Price is Right

Pricing is something where one size does not fit all: What works for Tiffany & Co. would pr

Conference Confidence: No Wallflowers (or Gossips) Allowed

I have a confession: For years, I attended countless conferences and industry functions. Only after dozens and dozens of events did I start to wonder why I wasn’t getting anything out of them. I did a little analysis and realized I’d always bring someone with me—a crutch—and we’d stand in a corner talking about everyone, […]

Can This Business Be Saved? – ‘Service, please!’

Q: I own a small spa where we specialize in facials, massage, waxing and assorted treatments. Lately we’ve lost customers, and I’m having trouble attracting new ones because our competitors practically give away the same services through Groupon and LivingSocial promotions. I can’t compete with those rock-bottom rates, yet if I don’t slash prices or […]