Are you honest? Are you straightforward and fair? Are you a good listener? Are you reliable—do you keep your promises? Can they trust you?
Trust is everything, especially if you are leading another person, a team or a company toward a shared goal or mission. Without a credible reputation, your followers will be hesitant, uncomfortable and unsure of whom they’re really following. And that insecurity, that lack of confidence, can crumble the loyalty and united support that’s vital in an organization’s success.
Frank Sonnenberg is an award-winning author. He was recently named one of “America's Top 100 Thought Leaders” and nominated as one of “America’s Most Influential Small Business Experts.” FrankSonnenbergOnline was named among the “Best 21st Century Leadership Blogs.”