Russell Brunson: How Targeting the Right Audience and Upselling Were the Secrets to His Success

Russell Brunson was looking to make money when he was in college. “The plan was [to] find something people were searching for that no one’s selling, [make it] and then sell it to those people,” says Brunson. He was a student athlete, and, on spring break, he and his friend made a potato gun for […]