Srinivas Rao delivers a simple but empowering truth: Any kind of work can be art, any kind of worker can be an artist. “[I] define art as any creation: a project, interaction, blog post, report, book, song, performance, company, and so on.” In other words, take back your creativity; it belongs to you.
“The future belongs to individuals and organizations who are unmistakable,” he writes. And he defines unmistakable as “art that doesn’t require a signature…. It’s immediately recognizable as something you made—nobody could have done it but you.” Rao is the creator and host of the podcast The Unmistakable Creative, for which he has interviewed more than 500 entrepreneurs. He distills their wisdom into this book.
By Srinivas Rao
August; Portfolio; $25
This article originally appeared in the August 2016 issue of SUCCESS magazine.
Chauncey Mabe is a freelance writer, book critic, and blogger in Miami, Fla. For 23 years he served as Book Editor and Senior Entertainment Writer at the Sun-Sentinel in Fort Lauderdale. He was Book Blogger for the Florida Center for the Literary Arts, the parent organization of Miami Book Fair International, from 2009 to 2012. He also blogs for the Betsy Hotel South Beach hotel, which sponsors literary events year round. His reviews and feature stories have appeared in publications such as the Toronto Globe & Mail, the Serving House Journal, Inspicio, the Palm Beach Arts Paper, the Baltimore Sun, the Juneau Empire, and the Chicago Tribune.