Srinivas Rao delivers a simple but empowering truth: Any kind of work can be art, any kind of worker can be an artist. “[I] define art as any creation: a project, interaction, blog post, report, book, song, performance, company, and so on.” In other words, take back your creativity; it belongs to you.
“The future belongs to individuals and organizations who are unmistakable,” he writes. And he defines unmistakable as “art that doesn’t require a signature…. It’s immediately recognizable as something you made—nobody could have done it but you.” Rao is the creator and host of the podcast The Unmistakable Creative, for which he has interviewed more than 500 entrepreneurs. He distills their wisdom into this book.
By Srinivas Rao
August; Portfolio; $25
This article originally appeared in the August 2016 issue of SUCCESS magazine.