Reading List: The 10% Entrepreneur
Everyone knows that building a startup means hard work and long hours, with payment in stock that may turn out to be worthless. Indeed, that’s part of the glamour. But it also keeps some people with good ideas from getting started. Patrick J. McGinnis, a Wall Street venture capitalist, says don’t worry: You can “live your startup dream without leaving your day job.”
Devote 10 percent of your time and capital to pursuing your dream, McGinnis says, and you can keep your job and the security that goes with it. McGinnis, who identifies himself as a 10-percenter, provides a detailed plan to identify a promising first project. He shows how to invest resources in a savvy way, and how to develop something you love doing into a business. Best of all, until you reach your dream of an independent business, McGinnis promises you will perform better at your day job with a step-by-step plan.
The 10% Entrepreneur
By Patrick J. McGinnis
April; Portfolio; $28