In the 21st century, the best marketing comes from what Geoffrey Colon calls “creative hybrids,” marketers with training in design, video production, psychology and statistics. Creative direction is driven by customer experience and social media research, he says. Colon brings a fresh view to marketing in this provocative and useful book.
Related: Market Yourself
By Geoffrey Colon
August; AMACOM; $25
This article originally appeared in the August 2016 issue of SUCCESS magazine