On the Bookshelf: Unexpected SUCCESS

UPDATED: May 11, 2024
PUBLISHED: April 10, 2012
On the Bookshelf: Unexpected SUCCESS

Success doesn’t always come in the manner or shape you expect. If you’ve been following others’ “best practices” but aren’t seeing the results you desire, maybe it’s time to evaluate your beliefs and behaviors. The books we offer this month show you that shaking things up—whether your own thinking, the way you connect with your team or the way you reach out to potential clients—may be the key to unlocking your true potential.

Born to Win

by Zig Ziglar and Tom Ziglar
SUCCESS Books, 2012

For more than 40 years, Zig Ziglar has inspired, motivated and educated millions on the possibilities life holds. In what he notes could very well be his final book, the master and his son share time-tested wisdom based on Zig’s exceptionally popular “Born to Win” seminar series.

The book is organized using Zig’s simple philosophy about success: “You were born to win, but to be the winner you were born to be, you have to plan to win and prepare to win. Then and only then can you expect to win.” To that end, the authors explain the difference between planning and preparation—and how to do these things well so that you may indeed expect to win.

Born to Win is liberally laced with some of Zig’s favorite stories as well as a few new tales and insights. His classic storytelling style drives home the lessons he has shared with so many through the years—lessons he admits that he spent the first 40-plus years of his life trying (and failing) to circumvent. This father-son team explains that success takes work, dedication and constant motivation, but by applying the principles and strategies in Born to Win you can have the life you desire.

Noteworthy Quote:

“I honestly believe I have felt your feelings. I’ve walked in your shoes. You have made some mistakes and you may not be where you want to be, but that has nothing to do with your future.”

A few things you’ll learn:

The six key characteristics necessary for success

How to overcome the negative influences that surround you

Why you have the right to expect to win

The Advantage

by Patrick Lencioni
Jossey-Boss, 2012

Are you looking for a competitive advantage? Have you searched for superior sales strategies and marketing techniques? Are you constantly seeking the best people to add to your team? In The Advantage, Patrick Lencioni advises slowing down and taking a new look at goals. The first step is to get your organization healthy by focusing on creating a group that is whole, cohesive, consistent and committed to a shared goal. With real-world examples and easy-to-implement models, Lencioni demonstrates how to foster an environment with high morale and productivity while minimzing attrition, confusion and politics. With this advantage, organizations of any size can reach their peak human potential and mobilize around common principles.

Noteworthy Quote:

“Conflict without trust is merely politics and manipulation.”

A couple things you’ll learn:

How unfiltered conflict can be healthy

How to improve meetings

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

by Brian Solis
John Wiley & Sons Inc., 2012

Social networking has changed the landscape for businesses and marketers and also helped create a new type of consumer. Because today’s connected consumers have greater marketplace clout—sharing information about products and experiences that can make or break a brand—businesses must keep up with new media and their opportunities.

Author Brian Solis offers a map for navigating the changing landscape. Through business models and examples of real-life companies that have successfully risen to the changing paradigm, Solis guides the way to a new horizon in the business world that no longer seems daunting.
Noteworthy Quote:

“It’s now up to… the brand, leader or champion to create moments that are nothing short of engaging.”

A couple things you’ll learn:

The significance of the connected consumer

The impact of technology on customer service

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