Inoculate Yourself from the Recession…

You don’t have to let global affairs, the national economy or the welfare of your industry become your personal reality.

You might think this sounds naïve, but it’s true. To survive and even thrive personally, you only need to give your attention and focus to your immediate world, the one you can personally affect – your finances, your business.

If you don’t let the woes of the world drag you down mentally, you can be in a position to uniquely thrive in times like these.

Here is an inspiring reference point:

The late Sam Walton, when asked his opinion of the 1991 recession, said,
“I’ve thought about it, and decided not to participate.”

In 1990 and 1991 Wal-Mart, Sears and the SNP 500 share prices were in a dead heat. Wal-Mart chose to take an aggressive posture, investing in physical assets to strengthen their growth foundation and in intangible assets to assertively promote their brand and offerings. Sears, on the other hand, decided to cut investments without a cursory examination of the ramifications. The result: within only two years Wal-Mart’s share price TRIPLED while those of Sears and the SNP remained flat. And as you know, no competitor has recovered to catch Wal-Mart since.

Here is your inoculation medicine: listen to the TV and radio less and pop in the SUCCESS DualDisc™ instead. You need the right frame of mind to take advantage of our great opportunities!

For a sneak peek at the November SUCCESS, now on newsstands, listen to the excerpt below from my interview with Tony Hawk – our cover story feature.

In this three-minute excerpt, Tony talks about how he built his empire on the ashes of a dying industry in a recessionary market (also 1991) – when the Hawk became the phoenix.

Click here to listen to Hawk interview excerpt:

This issue of SUCCESS is filled with incredible stories, insights and tips to thrive in today’s marketplace, including:

  • The fascinating story and business successes of Tony Hawk
  • Finding Success at Any Age with Gen-X billionaire Marc Ecko, publishing legend Helen Gurley Brown, visionary architect Frank Gehry, energy tycoon T. Boone Pickens, Under Armour founder Kevin Plank and Olympic swimmer Dara Torres
  • Norman Vincent Peale
  • UNC’s Roy Williams
  • Southwest’s founder Herb Kelleher
  • Ken Blanchard
  • Audio and video content from Tony Hawk, Stephen Covey, Tom Peters, Napoleon Hill and others
  • And so much more!

Go to the newsstands now and buy it for everyone in your business and everyone you do business with to help inoculate against the mental influences of the day.



Darren Hardy is the former publisher of SUCCESS magazine, an entrepreneur and New York Times best-selling author of The Compound Effect and Living Your Best Year Ever: A Proven Formula for Achieving Big Goals.

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