Welcome back to the Hustle From Home podcast! In this fifth episode, our hosts, Josh Ellis and Amy Anderson, talk to Chris Guillebeau, a New York Times best-selling author of The Money Tree, Side Hustle, The Happiness of Pursuit, and other books. Chris is also the host of the daily podcast Side Hustle School and the founder of World Domination Summit, an event for cultural creatives. He promotes following your passion and finding something that you resonate with as your side hustle, and keeping it simple.
In today’s episode, we’re talking about going to market. Chris joins us to teach you how to take your business to the world, answering questions like: How do you start? When do you start? What’s the first big step? He shares the best practices for a marketing novice, how to leverage your social network, and where to go to find the first customer.
“Everybody’s got an idea … But we don’t buy ideas, we buy products and services,” Chris says. “So how can you go from your idea to making a product or service? What is this thing? How do I buy it? How much does it cost? Why should I buy it?”
A few things you’ll hear in this episode are:
- When to take your business idea or passion project out to the market and where to start
- How to get your first customer if you are starting brand new, and how to boost growth if you have a customer base already
- Where to put most of your focus right now if you’re trying to grow your side hustle
Don’t forget to check out the Resources column to get the links and tools we discuss in this episode.
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