How to Design a Strong Work Culture with Melissa Daimler

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Work culture is more important than ever, especially post-pandemic. Melissa Daimler talks with Tristan Ahumada about her new book, ReCulturing, and the various dynamics that play a role in a company’s culture. She explains why a work culture can die out, and how to actively build a strong one that resonates with employees and job candidates alike.

The concept of a work culture may not be a new one, but it has certainly grown in importance over the last few years as more employees seek companies with strong values. Daimler, however, warns that a workplace culture can easily die out without effort. To avoid this, workplace culture should be reviewed during key company growth points, a discussion which should involve the employees. Against a backdrop of her own work experiences, Daimler discusses embedding the workplace culture behaviors into existing processes, and the importance of learning and development opportunities.

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Tristan Ahumada is the People Editor for SUCCESS, operates Lab Coat Agents as its CEO, consults Fortune 500 companies, runs a successful Real Estate team in California, expansion teams in the U.S. (in different brokerages), owner in one Brokerage, currently sits on different boards for tech companies, and is also an international speaker. His love for technology and systems pushes him to test and use the latest products for growth for all businesses around the world including Real Estate Agents/Brokers. Tristan is from Southern California where he currently lives with his wife and two kids.

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