Work culture is more important than ever, especially post-pandemic. Melissa Daimler talks with Tristan Ahumada about her new book, ReCulturing, and the various dynamics that play a role in a company’s culture. She explains why a work culture can die out, and how to actively build a strong one that resonates with employees and job candidates alike.
The concept of a work culture may not be a new one, but it has certainly grown in importance over the last few years as more employees seek companies with strong values. Daimler, however, warns that a workplace culture can easily die out without effort. To avoid this, workplace culture should be reviewed during key company growth points, a discussion which should involve the employees. Against a backdrop of her own work experiences, Daimler discusses embedding the workplace culture behaviors into existing processes, and the importance of learning and development opportunities.