Zoe Chance

Zoe Chance teaches influence and persuasion at Yale School of Management. Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Thinkers50 named Zoe one of the world's top up-and-coming management thinkers. Her framework for behavior change is the foundation for Google’s food program, helping 70,000 employees make healthier choices every day. Before coming to Yale, she earned a doctorate in marketing at Harvard, worked in sales jobs like door-knocking and telemarketing, and managed a $200 million segment of the Barbie brand at Mattel. Her TEDx Talk, How to Make a Behavior Addictive, has nearly 700,000 views.