Sandy Rogers, Shawn Moon and Leena Rinne


Shawn Moon is the co-author of Leading Loyalty: Cracking the Code to Customer Devotion. He is a nearly 30-year associate with FranklinCovey, has decades of experience in leadership and management, sales and marketing, program development, and consulting services. As an executive vice president, Shawn was responsible for the company’s Speed of Trust®, Execution, Customer Loyalty, and Sales Performance Practices and is the author or co-author of several books, including The Ultimate Competitive Advantage and Talent Unleashed.