Personal Branding 101: Learn How to Market Yourself & Win Customers With These 6 Tips

The idea of a personal brand in marketing is nothing new. Taylor Swift. Orville Redenbacher. Oprah Winfrey. These are all names that immediately evoke a product, a sentiment, an experience. Yet the strategy of applying one’s personal attributes to a business isn’t just for music, popcorn and media moguls. In fact, experts say every business […]

What Is a Positioning Statement? Why It Matters—and How to Write Yours

Company executives work on drafting a positioning statement for their brand

Gain an understanding of exactly what a positioning statement is and why it matters when it comes to branding. Discover practical tips on how to craft one for your brand and use our examples to help you get started.  A positioning statement is a short, strategic description that defines what your brand offers, who it […]

Rescuing Packages for Good

two people helping each other carry a good360 package

Find out how Romaine Seguin of Good360 aims to bridge the gap between needs and resources by harnessing the potential of package returns.

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