Leena Rinne is the co-author of Leading Loyalty: Cracking the Code to Customer Devotion. Leena Rinne is FranklinCovey’s vice president of consulting. She has been with FranklinCovey for over 13 years and has worked with hundreds of organizations to develop great leaders and create organizational greatness. Leena has a master’s degree in economics from the University of Utah. She is the co-author of The Wall Street Journal best-seller The 5 Choices.