Jennifer Reed

Jennifer Reed

Firing Up (Sandwich) Success

By Jennifer Reed | January 19, 2015

Robin Sorensen had been hanging out in firehouses with his dad, Rob, since he was a kid. He followed him and his big brother, Chris, into firefighting but quickly realized that the lure of the kitchen was far stronger than that of the fire truck. He spent two years on the force and another in emergency…

Pizza Redo: Domino’s Sizzling Secrets

By Jennifer Reed | December 3, 2013

It hasn’t even been four years since Domino’s Pizza CEO Patrick Doyle stared into a television camera and admitted to the American public what it already knew: His pizza tasted like cardboard. Yeah, Domino’s was good for a quick meal delivered to your doorstep. But quality fare? Nah. This was grub for college kids to…

Silver Lining: Odyssey Exploration

By Jennifer Reed | December 2, 2013

From the deck of a hulking 4,000-ton ship, a giant clawlike device plunges into the waves of the North Atlantic. The “grab,” as it’s called, is slowly lowered nearly three miles—a half-mile deeper than the Titanic—to the wreck of the SS Gairsoppa, a British steamship built almost a century ago. A crew member aboard the…

The Power of One: One Person, One Idea to Make a Difference

By Jennifer Reed | May 16, 2013

It started with a Facebook page. Wael Ghonim was haunted by the image of a man who had been bea

Work Wars

By Jennifer Reed | October 11, 2012

What’s the one thing that can make or break a company?

Hint: It’s not tec

Turning Negativity Into Creativity

By Jennifer Reed | August 9, 2012

We’re told to repress the negative side of human emotion. Chase away the anger, get over

A New Business Model

By Jennifer Reed | September 5, 2011

So, how do you, the consumer, know whether a company is acting in a way that benefits society and not just profiting from it? And how do you, the executive, know whether your company is really doing all it can to protect the environment, create a positive work environment and help the communities in which…

Business with Heart

By Jennifer Reed | September 5, 2011

They call them “los meses flacos”—the skinny months.

Are You Using Your Power for Good or Evil?

By Jennifer Reed | July 9, 2011

Patricia Buitrago stood in a floor-length amethyst gown at a convention center in Fort

The Time for ACTION is NOW!

By Jennifer Reed | April 19, 2011

Can there be a more insidious word? Later, as in “I’ll do it later.”