Entrepreneurship

A Start Small Win Big Success Story

By SUCCESS StaffPublished July 11, 2014Updated May 22, 20232 min read
A Start Small Win Big Success Story
Listen to this article
2 min read

Since winning the 2013 SUCCESS Start Small Win Big challenge, some cool things have happened for Mary Juetten and her Traklight.com. The business, which provides intellectual property-protection software and service, has grown from three team members about a year ago to 15, and is targeting a goal of $1 million in sales this year, she says. Traklight also relaunched its website and software in March after securing additional financing and bringing on a vice president of technology full time.

Mentoring sessions with SUCCESS Publisher Darren Hardy and MSNBC’s JJ Ramberg, who teamed with SUCCESS to present the challenge, emphasized the importance of focusing on priorities and goals, Juetten says.

The contest brought more visibility to Traklight and gave Juetten more confidence in general, she says. “I like to do one thing that pushes me each day, and makes me feel a little bit more alive—like making that phone call you’re not sure about or coming up with a crazy idea and running it by the team.”

Juetten has encouraged Traklight employees to embrace risk-taking and professional growth, as well. “That’s the really cool thing—over the last six months—seeing people’s strengths emerge. It’s been amazing to see people step up and try new things because we have a culture that says it’s OK to fail.”

Learn more about Mary Juetten and Traklight in the August 2013 feature announcing the grand prize winner of the 2013 SUCCESS Start Small Win Big challenge.

SUCCESS Staff

SUCCESS Staff

The SUCCESS editorial team. We chase what actually works and the people who do it, carrying the 129-year legacy forward.

More Articles Like This

What Is a Business Model? Understanding the Foundation of a Successful Business
Entrepreneurship

What Is a Business Model? Understanding the Foundation of a Successful Business

Heirs and Errors—Hollywood Edition: Succession Planning Lessons From TV Dramas
Entrepreneurship

Heirs and Errors—Hollywood Edition: Succession Planning Lessons From TV Dramas

Venture Capital Explained: How VC Funding Works and How to Get It
Entrepreneurship

Venture Capital Explained: How VC Funding Works and How to Get It

Representing the Brightest Stars on the Biggest Stage
Entrepreneurship

Representing the Brightest Stars on the Biggest Stage

This CEO Turned His Teenage Car Wreck Into a Nationwide Collision Repair Business Worth Billions
Entrepreneurship

This CEO Turned His Teenage Car Wreck Into a Nationwide Collision Repair Business Worth Billions

Heritage in Each Sip: How a 60-Plus-Year-Old Family-Owned Brand is Growing Through Female Leadership
Entrepreneurship

Heritage in Each Sip: How a 60-Plus-Year-Old Family-Owned Brand is Growing Through Female Leadership