3 Tips to Networking via LinkedIn Groups
› Focus on the right groups. With thousands to choose from, it is more effective to be active on a few groups than a member of hundreds. Pick two to three groups with a membership that can offer you learning and mentorship, and two to three whose members are potential customers.
› Contribute to the conversation. Too many people just “lurk” in a group, while others constantly post self-promotional links every chance they get. The right path lies between those extremes. Ask thought-provoking questions, especially regarding common problems in your industry. And then regularly contribute well-thought-out and helpful responses.
› Take the relationship outside of the group. While some groups have rules against soliciting to members, you can expand the relationship in other ways. Send one of your connections a link to an article that relates to her recent post. Offer to meet up at a conference you are both attending. Comment on a blog post. Or even just send a compliment about her ideas or website.