SUCCESS Magazine

What I Wish I Knew About Entrepreneurship Before I Got Started

What I Wish I Knew About Entrepreneurship Before I Got Started

We asked four entrepreneurs what one thing they wished they’d known about entrepreneurship before they got started. This is what they said.


What’s one thing you wish you knew about entrepreneurship before you got started?


That it’s normal to have a lot of extreme ups and downs. The business has my whole heart in it, which is a huge benefit to the company, but it can be difficult to maintain. It’s important to have a supportive group of entrepreneurs to talk to and learn from. I’ve been fortunate to have that. 

—Heidi Hertel, founder of Fitz Frames


How hard it is. I know this might sound obvious, but as a society, I think we make entrepreneurship seem really glamorous. You hear stories of people who started from nothing and made it big, and it’s not as common to hear about all the entrepreneurs who failed, not to mention how the sacrifices and tough decisions you have to make can take a toll on your personal life. 

—Mada Seghete, co-founder of Branch


Know who to listen to and be very careful about the advice you take. Everyone wants to give advice, but you have to know whose advice you’ll take. A successful CEO told me to resell, but I didn’t follow her advice. My business still succeeded even though we sell directly to customers.

—Daisy Jing, founder of Banish


That entrepreneurship is not a job, it’s a career and it’s a life choice. Once you go down that path, you are making a decision that could impact the rest of your life. You might never return to corporate America or work for someone else, so once you take that leap of faith, going back may not be an option. Entrepreneurs have to continually create, invent and start new projects.

—Georgianna W. Oliver, founder of Package Concierge

Related: 5 of the Most Important Traits for Entrepreneurs to Have


This article originally appeared in the May/June 2020 issue of SUCCESS magazine.
Photo by @titovailona/Twenty20.com

Share This Article

Related Articles

What is Innovation in Business? Types, Tips and Ideas
Business & Branding

What is Innovation in Business? Types, Tips and Ideas

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty
Business & Branding

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

How to Use a Circular Economy Mindset as a Competitive Advantage in Business
Business & Branding

How to Use a Circular Economy Mindset as a Competitive Advantage in Business