About This Book
The biggest opportunity in an emerging market isn't the growth—it's what's missing.
Harvard Business School professors Tarun Khanna and Krishna Palepu argue that the standard approach to evaluating emerging markets—analyzing population, size and growth data—misses the point entirely. In Winning in Emerging Markets, they introduce the concept of institutional voids: the gaps in market infrastructure that most companies treat as obstacles but that savvy organizations can turn into lasting competitive advantages. The framework applies equally to multinationals entering new territory and local players seeking to defend it.
Already cited by The Financial Times, Forbes, The Wall Street Journal and The Economic Times, this is a practical playbook for executives who need more than optimism to justify a move into high-growth regions—they need a method.