About This Book
A granddaughter buys back her family's forgotten roadside empire—and bets everything on a brand most Americans had written off.
When Stephanie Stuckey was offered the chance to acquire Stuckey's—the iconic pecan-and-souvenirs highway institution her grandfather built—the financials made no case for optimism. She bought it anyway. Unstuck chronicles what followed: a hands-on revival fueled by archival research, stubborn loyalty to the brand's roots and hard-won lessons about leadership, legacy and what it actually takes to turn a struggling company around.
Part business memoir, part family history, Unstuck speaks directly to unconventional CEOs, female entrepreneurs and anyone who has inherited a problem worth solving. Stuckey doesn't offer a polished turnaround playbook—she offers the real, messy, emotionally driven version of one.