Unicorn Team

Unicorn Team

BY JEN KEM

CEO LeadershipSuccess MindsetWorkplace

SUCCESS Bestsellers — April 1, 2025

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About This Book

Your idea might be brilliant—but without the right people around you, it goes nowhere.

Brand strategist and entrepreneur Jen Kem argues that great execution isn't about hiring talent—it's about building a values-aligned team that moves as one. Unicorn Team introduces the Unicorn Innovation Model, a framework for identifying your leadership type across nine distinct archetypes, assembling the right collaborators to complement your strengths and reaching what Kem calls Unicorn Energy—the flow state where a team operates with full confidence and momentum.

For founders, executives and team leaders who feel stuck between a strong vision and inconsistent execution, Unicorn Team offers a people-first operating system built around culture, clarity and collective drive.

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