About This Book
Formula 1 spent decades trying to crack America — and almost destroyed itself in the process.
Wall Street Journal reporters Joshua Robinson and Jonathan Clegg, authors of The Club, trace the full arc of F1's improbable conquest of the American sports market. The Formula moves from Bernie Ecclestone's backroom dealings to Lewis Hamilton's rise to Christian Horner's power struggles, revealing how a sport lurching through near-constant reinvention somehow transformed itself into the world's fastest-growing sporting property — not through stability, but through audacity.
For anyone trying to understand how a European motorsport institution outmaneuvered NASCAR on its home turf, this is the definitive account — a story about cash, personality and what it takes to build a passionate audience from scratch in a saturated entertainment landscape.