About This Book
Most people aim high and act average — that gap is exactly why they never reach their goals.
Grant Cardone argues that underestimating the effort required is the root cause of failure in business and life. The 10x Rule introduces a framework built on what Cardone calls Massive Action — the fourth degree of action beyond doing nothing, retreating or operating at a normal level. Where most set modest targets and modest effort to match, Cardone's method demands setting goals ten times larger than you think necessary, then taking ten times the action to pursue them.
The 10x Rule is for entrepreneurs, salespeople and executives tired of incremental progress and willing to reexamine every assumption they hold about effort, risk and what "realistic" actually means.