About This Book
Some people can connect with almost anyone — and it turns out there's a science to how they do it.
Charles Duhigg, author of the bestselling The Power of Habit, argues that every conversation is actually one of three distinct types: a practical exchange about facts, an emotional negotiation or an identity-level discussion about who we are. Supercommunicators draws on research, jury deliberations, CIA recruitments and the writers' room of The Big Bang Theory to show why the best communicators succeed — not by talking more skillfully, but by recognizing which conversation they're in and matching it.
For anyone who has ever felt misunderstood, talked past or simply unable to reach someone who matters to them, Duhigg's framework offers a practical and surprisingly simple path forward: learn to hear what people are really saying, and connection becomes possible with almost anyone.