About This Book
Emma Grede dropped out of high school in East London and became one of America's wealthiest self-made entrepreneurs — here's how she thinks.
Cofounding culture-defining global businesses while raising four children, Grede built her success by dismantling what she calls "Old Thoughts" — stale, ingrained beliefs about work-life balance, money and ambition that aren't rules at all, but biases masquerading as wisdom. Start with Yourself translates her philosophy into structured, immediately applicable takeaways: how to manage emotions, clarify goals, recover from failure, stay accountable and move forward without waiting for permission or a perfect moment.
For anyone who feels like a passenger in their own life, Grede's blueprint is bracingly direct — no inherited advantages required. She doesn't promise shortcuts, but she doesn't tell you to ignore them either. This is ambition reframed as a practice, not a personality trait.