About This Book
The advice you've been given about money—diversify, save more, grind harder—was never designed to make you wealthy.
Garrett Gunderson, author of nine books including the New York Times bestseller Killing Sacred Cows and the perennially top-ranked What Would the Rockefellers Do?, argues that conventional financial wisdom is built on scarcity thinking that keeps people stuck. Money Unmasked introduces his framework for identifying your Money Persona, plugging financial leaks, uncovering hidden capital and using the Cycle of Creation to generate immediate cash flow—without speculation or sacrifice.
For anyone tired of deferring life until "someday," this book offers an alternative to trading time for money or waiting on a retirement that may never feel worth it. Gunderson's approach is less about cutting back and more about seeing what's already available to you.