About This Book
Chip Wilson built one of the most culturally dominant apparel brands in the world—then watched others nearly destroy it.
This is the unauthorized account of Lululemon's rise, told by its founder. Wilson traces how a clear culture, a relentless quality platform and an unusual approach to people development turned an upstart athletic wear company into a phenomenon with few peers. But the book is as much about missed opportunity as triumph—five years during which Wilson was playing to win while the board he left behind was playing not to lose.
Lululemon and the Future of Technical Apparel is essential reading for entrepreneurs, operators and anyone building a brand who wants to understand what separates companies that scale from those that squander the advantage ordinary people worked hard to create.