About This Book
For women in the workplace, the real barrier isn't competence or credentials—it's status, and status is something you can build.
Behavioral scientist and professor Alison Fragale spent decades researching why capable women stall out despite doing everything right. Her answer centers on a concept psychologists call status—how others perceive you—which no title, degree or salary can manufacture on its own. Likeable Badass lays out a research-backed framework for cultivating two qualities simultaneously: warmth and assertiveness. Together, they create the kind of reputation that earns real influence, not just formal authority.
Equal parts behavioral science and practical playbook, this book is written for women navigating any workplace, their allies and anyone who wants evidence-based strategies for rising without sacrificing the goodwill of the people around them.