About This Book
An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course. Mark Pincus shares his framework for moving faster and massively increasing your odds of success, drawing from his experience building products that reached over a billion users. Each chapter contains actionable takeaways based on his unorthodox principles—essential reading for entrepreneurs, product managers, and anyone with an idea they dream of turning into reality, especially in the new world of AI where speed of testing and learning defines winners.