About This Book
The founder of Zynga built eight hit games and reached a billion users in four years. Here's the playbook.
Mark Pincus brings the same product instincts behind FarmVille, CityVille and Words with Friends—and his Stanford GSB product management course—to an unconventional guide for turning ideas into products people love. Life at the Speed of Play is built for the AI era, where the ability to test and learn faster than the competition defines who wins. Each chapter distills Pincus's "Mark-isms": counterintuitive principles like "hire people with broken resumes," "protect investors from themselves" and "f*** scale" in favor of quality over quantity.
For entrepreneurs and product leaders who want a framework from someone who has actually shipped at scale—not a theorist—this is a hands-on guide to launching products that matter, moving faster without losing what makes your work worth building.