About This Book
A billion people switch jobs every year—and most end up disappointed because they're asking the wrong question.
Ethan Bernstein, Michael B. Horn and Bob Moesta borrow the Jobs to Be Done framework from product design—where customers don't buy products, they recruit them to solve specific problems—and apply it to career transitions. Based on research with over a thousand professionals across all career stages, Job Moves helps readers identify what's driving them to seek change, what experiences they need to gain and what tradeoffs they're willing to make, so they can evaluate whether a new role will actually deliver progress before they make the leap.
Rather than chasing titles or brand-name employers, Job Moves shifts the question from what you can do in a job to what a job can do for you. Packed with practical tools and activities, it's a framework for anyone who wants to make career moves with intention rather than luck.