About This Book
A boss once told Lisa Sun she lacked gravitas. She spent two decades figuring out what that actually means.
That early critique from a McKinsey & Company manager sent Sun on a research-driven journey to redefine confidence on women's own terms. As the founder of lifestyle brand Gravitas and a former McKinsey consultant, she draws on proprietary research and real-world stories to identify eight distinct strengths — arguing that confidence isn't a single trait society gets to define, but a "confidence language" each woman discovers for herself.
Gravitas is for anyone who has ever been told to be more assertive, more polished or more something — and felt that the advice didn't quite fit. Sun's framework offers a practical, inclusive alternative that meets women wherever they are.