About This Book
Under Richard Fain's 33-year tenure, Royal Caribbean became synonymous with "WOW." This is how he built that culture.
Fain reveals the three principles that turned a struggling cruise line into a world-class hospitality brand: alignment (one mission, understood by everyone), intentionality (every action tied to the goal), and continuous improvement (never settling).
He also pulls back the curtain on high-stakes decisions during COVID that rallied 100,000 employees and unified the company like never before. Part leadership playbook, part behind-the-scenes look at the cruise industry.