About This Book
If customers can't quickly understand what you do and why it matters, they'll move on without buying.
Donald Miller, New York Times bestselling author and marketing strategist, argues that most businesses lose customers not because of a bad product but because of a confusing message. Building a StoryBrand introduces his seven-part framework drawn from universal story structure — positioning the customer as the hero and the brand as the guide — to help companies clarify their message across websites, brochures and social media.
Whether you lead a Fortune 500 marketing team or run a one-person operation, the StoryBrand Framework offers a repeatable process for cutting through noise, earning attention and turning casual browsers into committed buyers.