Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair with Customers by Helping Them Get Healthier, Wealthier and Wiser. She is the CEO of TCI, a consulting firm that creates transformational marketing and growth experiences for conscious leaders, businesses and customers. Tara is the former VP of marketing for MyFitnessPal and Under Armour Connected Fitness. She has been featured in The New York Times and was recently named the No. 1 woman who Silicon Valley tech companies should be naming to their boards by Business Insider.