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<p>Investing can help us thrive. Today, however, investing can go beyond just the monetary aspect. Institutions, investors and governments alike are recognizing the need to take greater accountability for their role in the health and sustainability of the planet. This is where ESG factors come into play. What exactly is ESG investing? It is an investment approach that considers non-financial factors like environmental, social and governance (ESG). In simple terms, it means investing in companies that are wholeheartedly committed to responsible environmental practices, ethical and social policies and strong corporate governance.</p>



<p>Individual investors can play a major role in driving positive impact through ESG investing. When ESG investors support businesses that align with these values, they use their financial influence to promote the change they want to see and position themselves for long-term success. Thanks to a focus on long-term resilience and forward-thinking business models, ESG investments are increasingly viewed as a smart way to build wealth sustainably.</p>



<p>Join us as we explore what ESG investing really means, the different factors of ESG investments and how they can help you grow your wealth while doing good.</p>



<p></p>



<h2 class="wp-block-heading" id="h-key-facts-at-a-glance">Key Facts at a Glance</h2>



<p>Get an at-a-glance look at what you need to know about ESG investing below. Ready to dig into the details? Keep going to get a thorough look at this sustainable wealth-building strategy.&nbsp;</p>



<ul class="wp-block-list">
<li>ESG investing allows individuals to grow wealth while supporting environmentally and socially responsible businesses.</li>



<li>Sustainable investments often offer competitive returns and lower risk, making them a smart choice for long-term financial success.</li>



<li>ESG investing is not the same as impact investing or socially responsible investing, although there are overlapping practices. </li>



<li>It isn’t too challenging to start ESG investing, but it's essential to always be cautious when making financial investments, especially those that aren’t traditional. </li>
</ul>



<p>ESG investing is not without risks, and financial performance is still up in the air despite studies indicating it is a sustainable long-term investment option that can lead to significant financial gains.&nbsp;</p>



<h2 class="wp-block-heading" id="h-what-is-esg-investing-the-concept-explained-nbsp">What Is ESG Investing? The Concept Explained&nbsp;</h2>



<p>In the investment world, those looking to make a positive change with their monetary resources often consider ESG investing. But exactly what are ESG investments?&nbsp;</p>



<h3 class="wp-block-heading" id="h-esg-investing-on-the-rise-nbsp">ESG Investing On the Rise&nbsp;</h3>



<p>ESG investing isn’t anything new, even though ESG investing trends have seen an <a href="https://www.cnbc.com/2020/06/07/sustainable-investing-is-set-to-surge-in-the-wake-of-the-coronavirus-pandemic.html" target="_blank" rel="noreferrer noopener">uptick since the COVID-19 pandemic</a>, and more individuals, governments and companies have recognized the need for more <a href="https://successcom.wpenginepowered.com/how-sustainable-investing-leads-to-wealth/">sustainable investing</a> practices. </p>



<p>During the pandemic, <a href="https://doi.org/10.1080/20430795.2020.1782814" target="_blank" rel="noreferrer noopener">$45.6 billion found its way</a> into sustainable investment funds.&nbsp;</p>



<h3 class="wp-block-heading" id="h-core-components-of-esg-investing-nbsp">Core Components of ESG Investing&nbsp;</h3>



<p>There are three components to ESG investing to understand. Most investors look for companies based on their commitment to one or more of the ESG factors–environment, social and governance. The environmental aspect of this investment strategy focuses on:</p>



<ul class="wp-block-list">
<li>Conserving the natural world</li>



<li>The social aspect of the consideration of relationships and people</li>



<li>The governance element of the company's standards&nbsp;</li>
</ul>



<p>Let’s unpack what this means:&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Environmental:</strong> Investors consider aspects such as pollution, climate policies, energy use, resource conservation, treatment of animals and more. Compliance with environmental regulations and greenhouse gas emissions are also elements that are evaluated.&nbsp;</li>



<li><strong>Social: </strong>With the social element, investors evaluate customer satisfaction, gender and diversity, employee engagement, community relations, labor standards and human rights.&nbsp;</li>



<li><strong>Governance:</strong> There are many governance factors considered, but most ESG investors consider aspects like board composition, political contributions, executive compensation, bribery and corruption, lobbying and whistleblower schemes.&nbsp;</li>
</ul>



<p>However, it's essential to know that even if investments don’t have ‘ESG’ in their name, it doesn’t mean they don’t still <a href="https://www.investor.gov/introduction-investing/investing-basics/glossary/environmental-social-and-governance-esg-investing" target="_blank" rel="noreferrer noopener">incorporate elements of ESG investing</a> into their portfolios.&nbsp;</p>



<p><strong><em>Related: </em></strong><a href="https://successcom.wpenginepowered.com/investing-basics/">Core Investing Basics to Understand </a></p>



<h2 class="wp-block-heading" id="h-how-esg-investing-differs-from-impact-investing-and-sri-investing">How ESG Investing Differs from Impact Investing and SRI Investing</h2>



<p>ESG investing is not the same as impact investing or socially responsible investing (SRI). These types of investing all promote ethical investing, but they <a href="https://www.techtarget.com/sustainability/tip/ESG-SRI-and-impact-investing-Key-differences-explained#:~:text=While%20ESG%20investing%20considers%20environmental,environmental%20benefits%20through%20the%20investment" target="_blank" rel="noreferrer noopener">differ in their approach</a>. ESG investing was initially born out of investment philosophies like SRI.&nbsp;</p>



<p>An ESG investment approach integrates governance, social and environmental factors into financial analysis to identify opportunities and manage risk. On the other hand, SRI investing actively avoids or excludes businesses that conflict with ethical or personal values, like those dabbling in fossil fuels, weapons or tobacco.</p>



<p>Impact investing that takes it a step further, aiming to generate positive financial returns alongside measurable social and environmental impact. Although similar, these strategies have differing depths of engagement.&nbsp;&nbsp;</p>



<h2 class="wp-block-heading" id="h-why-esg-investing-matters">Why ESG Investing Matters</h2>



<p>In many countries, ESG investing has become a polarizing issue, with many experts in the field claiming ESG investment strategies are corporate examples of ‘greenwashing.’&nbsp;</p>



<p>In the U.S., particularly in 2025, ESG investments are <a href="https://www.bloomberg.com/news/articles/2025-03-03/why-esg-faces-backlash-under-trump-2-0" target="_blank" rel="noreferrer noopener">facing severe scrutiny</a> under President Donald Trump's administration. However, despite the controversy surrounding them, many investors see the importance of ESG investments.&nbsp;</p>



<p>Some of the top reasons to consider ESG investing include:&nbsp;</p>



<h3 class="wp-block-heading" id="h-financial-performance">Financial Performance</h3>



<p>There are different opinions on whether or not ESG investments perform as well as traditional investments. However, several promising studies in recent years suggest that companies that integrate ESG practices could have better long-term financial returns than those that don’t or have weaker ESG strategies.&nbsp;</p>



<p>For instance, a <a href="https://www.stern.nyu.edu/sites/default/files/assets/documents/NYU-RAM_ESG-Paper_2021%20Rev_0.pdf" target="_blank" rel="noreferrer noopener">2021 study by NYU Stern Center for Sustainable Business</a> analyzed over 1,000 research papers and found that most showed a positive relationship between ESG performance and financial performance, particularly over the long term. But why is this?</p>



<h3 class="wp-block-heading" id="h-risk-management">Risk Management</h3>



<p>Companies with strong ESG practices tend to have lower risks, so even if ESG factors don't immediately lead to better financial performance, some investors believe that it's better than traditional investing.&nbsp;</p>



<p>By choosing companies that focus on one or more ESG factors, an investor can mitigate long-term risk and increase his or her chances of achieving improved financial gains. However, how is this possible? Well, think of it this way: the world could look very different in the next few years because of climate change.&nbsp;</p>



<p>Companies that realize, accept and act on the threat of climate change now may be likely to be better positioned to navigate issues that arise in the future. For example, they may be prepared to address issues like supply chain disruptions and population displacements. Those who invest in companies focusing on the environmental implications in these situations could come out on the other end with profits higher than those who invest solely traditionally. It’s food for thought.</p>



<h3 class="wp-block-heading" id="h-social-and-environmental-impact">Social and Environmental Impact</h3>



<p>Technically, impact investing is its own type of investment strategy, but ESG investing is an offshoot, meaning there is some overlap. ESG investing, like impact investing, also pushes investors towards putting their money into companies that benefit the environment and society.&nbsp;</p>



<p>ESG might not be as heavily influenced by these factors as impact investing. It focuses more on risk mitigation as it relates to environmental and social benefits. However, investors will be supporting ethical business practices and sustainability efforts when they choose ESG investments.</p>



<h2 class="wp-block-heading" id="h-how-to-start-esg-investing">How to Start ESG Investing</h2>



<p>Beginning ESG investing can be challenging if you’re unfamiliar with this investment niche. However, these simple steps can help you get started.&nbsp;</p>



<h3 class="wp-block-heading" id="h-1-research-companies-or-funds-nbsp">1. Research Companies or Funds&nbsp;</h3>



<p>To start with ESG investing, research companies or funds that align with your goals, vision and values. Then, explore if they are genuinely embodying ESG practices.&nbsp;</p>



<h3 class="wp-block-heading" id="h-2-assess-esg-ratings-nbsp">2. Assess ESG Ratings&nbsp;</h3>



<p>Next, assess ESG ratings through trusted platforms like <a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwjltND516KMAxW4EEQIHUkuKoEYABAAGgJkeg&amp;co=1&amp;gclid=Cj0KCQjwhYS_BhD2ARIsAJTMMQaFy7oSSONcnIq4IvWRTnQjYrO5lphAquixgXjRuff26OH3X-iQm84aApAIEALw_wcB&amp;ohost=www.google.com&amp;cid=CAESVeD2BwR1l2qss3giMAL-JGO_rs7yZpUr355qOBmlU93MhSLUdWGM7ODhUAbN_JiVVcxbsn7w30iL-sMmwAPXCsnS9BsYQ1k-tpg8Np_057Yfh4Czlz8&amp;sig=AOD64_1RRpzlvQuBAPKyz96U7xr6Q_mGbQ&amp;q&amp;adurl&amp;ved=2ahUKEwjkzcz516KMAxWyPEQIHUszEjcQ0Qx6BAgKEAE" target="_blank" rel="noreferrer noopener">Morningstar</a>, <a href="https://www.sustainalytics.com/esg-ratings" target="_blank" rel="noreferrer noopener">Sustainalytics</a> and <a href="https://www.msci.com/sustainable-investing/esg-ratings" target="_blank" rel="noreferrer noopener">MSCI</a>. With these tools, you can evaluate a company or fund's performance on environmental, social and governance factors alongside its financial health. This will further broaden your knowledge of the investment opportunity and help you make the right decision.&nbsp;</p>



<h3 class="wp-block-heading" id="h-3-narrow-investment-options-nbsp">3. Narrow Investment Options&nbsp;</h3>



<p>Once you’ve used these tools to investigate ESG ratings, look into ESG-focused investment options prioritizing sustainability and ethical governance. This is not the same as researching potential prospects, as this step narrows your search so you can make actionable moves toward investing. Usually, it's best to explore options like EFTs, mutual funds and individual stocks that are ESG-focused. For further guidance, utilize brokerage platforms that offer ESG filters to help simplify your search.&nbsp;</p>



<p>Additionally, exploring green bonds or impact investments might be worth considering if you’re not quite ready to fully commit to ESG investing. These directly fund projects with measurable environmental and social benefits. Moreover, these investment avenues can help show you the ropes.&nbsp;</p>



<h3 class="wp-block-heading" id="h-4-monitor-your-investments-nbsp">4. Monitor Your Investments&nbsp;</h3>



<p>Finally, continuously monitor your investments. With various tools, you can track ESG metrics and financial returns to ensure your portfolio stays aligned with your goals. Periodic adjustments can help you build wealth sustainably and retain a financially sound strategy over time as companies evolve and ESG standards shift.&nbsp;</p>



<h2 class="wp-block-heading" id="h-challenges-and-misconceptions">Challenges and Misconceptions</h2>



<p>ESG investing offers several benefits, including <a href="https://dfpi.ca.gov/news/insights/embracing-sustainable-investment-practices-with-esg-investing/#:~:text=Benefits%20of%20ESG%20Investing&amp;text=Growth%20Performance%3A%20The%20ESG%20investment,on%20the%20S%26P%20500%20index." target="_blank" rel="noreferrer noopener">benefits for communities</a> and the environment. It also offers investors lower risks and remarkable growth in return over the long run; however, there are a few challenges and misconceptions you should know:</p>



<ul class="wp-block-list">
<li><strong>Performance:</strong> As mentioned, the jury is still out on whether ESG performance is truly better than traditional investing performance. It's also best to be cautious with ESG investing when ESG performance can be affected by short-term issues like political changes that affect environmental regulations and geopolitical conflicts that disrupt energy pricing.&nbsp;</li>



<li><strong>Greenwashing:</strong> Despite industry rules to prevent it, greenwashing is a common tactic companies use to deceptively market themselves as environmentally friendly with regard to their goals, products or policies when they are not. That’s why it is crucial to research and identify truly sustainable investments. To do this, look at third-party verifications and annual impact reports to see what is truly happening.&nbsp;</li>



<li><strong>Measurement: </strong>Unfortunately, ESG scores often involve a degree of subjectivity. Since companies don’t always disclose consistent or standardized information, ESG data can lack the clarity and precision typically found in conventional financial metrics. As a result, investors may struggle to gain a clear and accurate picture of a company’s long-term sustainability and its alignment with ESG principles.</li>
</ul>



<p>It’s also worth noting that ESG investing may come with higher costs compared to more traditional approaches. Many sustainable investment platforms tend to have elevated annual fees relative to typical brokerage accounts, which is an important factor to consider when evaluating ESG-focused options.</p>



<h2 class="wp-block-heading" id="h-consider-your-next-investment-steps-nbsp">Consider Your Next Investment Steps&nbsp;</h2>



<p>The ESG investment strategy can benefit our communities and the environment. It’s possible for this form of investing to have remarkable growth in return over the long run, making it a sustainable way to build wealth.&nbsp;</p>



<p>It’s an avenue that is worth considering, using the correct tools while following best practices. With all this in mind, it might be time to start researching ESG funds and making sustainable investments.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by insta_photos/Shutterstock</em></p>

Are you interested in learning how to build wealth sustainably? Get details about ESG investing and discover how to get started.

Are you interested in learning how to build wealth sustainably? Get the details about ESG investing and discover what you need to know to get started. | SUCCESS

What Is ESG Investing? An Overview of a Sustainable Wealth-Building Strategy

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ESG Investing: Building Wealth Sustainably | SUCCESS

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<p>As interest in sustainable practices rises and we’re seeing stronger shifts towards ethical consumerism, it seems only natural that sustainable investing steps onto the scene. This is a strong option for anyone interested in considering investing. It’s changing how businesses and investors think about building wealth, and it's helping shape the world through positive social change.&nbsp;</p>



<p>Individuals and investors can benefit financially by choosing more sustainable investments. This is because those who prioritize future-focused strategies and strong governance, which are driving factors of sustainable investment, often outperform traditional investing in the long term.&nbsp;</p>



<p>Sustainable investing offers a <a href="https://www.beaconvc.fund/research/esg-investing-a-tradeoff-between-profit-and-planet-or-a-win-win-opportunity-for-investors-and-society?" target="_blank" rel="noreferrer noopener">win-win situation for the planet and profit</a>, with investors benefiting financially through reduced risk while encouraging innovation in green tech, clean energy and social responsibility. This article offers an overview of this type of investing to help you understand what it is—and consider dipping your toes into its potential.</p>







<h2 class="wp-block-heading" id="h-what-is-sustainable-investing">What Is Sustainable Investing?</h2>



<p>So, what is sustainable investment, exactly? Sustainable investing refers to practices in which investors and businesses aim to gain financial success while promoting long-term social and environmental value.&nbsp;</p>



<p>This form of investing combines traditional investment strategies with environmental, social and corporate governance–also known as ESG–insights. This dual approach helps investors and businesses make better investment decisions through more comprehensive analyses.&nbsp;</p>



<p>Another favorable aspect of sustainable investments is that individuals and businesses aren’t focused entirely on short-term financial gains but rather on what and how they contribute to society in the long term.&nbsp;</p>



<h3 class="wp-block-heading" id="h-esg-explained-nbsp">ESG Explained&nbsp;</h3>



<p>Below is a closer <a href="https://www.fidelity.com/sustainable/overview" target="_blank" rel="noreferrer noopener">look at ESG factors</a> behind sustainable investing. These are the aspects on which an investment's sustainability impact is evaluated. This information can help you understand the scope—and how it allows investors and firms to promote ethical investing and responsible practices. </p>



<ul class="wp-block-list">
<li><strong>Environmental: </strong>This factor evaluates how efficiently a business or fund manages ecological resources, including how it evaluates environmental risks and opportunities to support long-term success. This includes factors like toxic waste and emissions, water management and stress and management of <a href="https://www.epa.gov/climateleadership/climate-risks-and-opportunities-defined#:~:text=Climate%2Drelated%20opportunities%20relate%20to,resilience%20along%20the%20supply%20chain." target="_blank" rel="noreferrer noopener">climate opportunities and risks</a>. </li>



<li><strong>Social: </strong>The social factor assesses how companies or funds prioritize the well-being of customers, suppliers, communities and employees. Elements like workforce management, data privacy and cybersecurity and product safety and quality are evaluated. </li>



<li><strong>Governance:</strong> With the governance factor, investors look into how effectively companies and funds manage strategy, operations, oversight structure and internal processes in the long term. Business ethics, fraud, board management, executive compensation and anti-corruption practices are evaluated. </li>
</ul>



<p>Ultimately, sustainable investing reflects a commitment to aligning personal or institutional values with investments to avoid harm and contribute to a better future for people and the planet.&nbsp;</p>



<h3 class="wp-block-heading" id="h-differences-between-esg-sri-and-impact-investing">Differences Between ESG, SRI and Impact Investing</h3>



<p>Different types of wealth-building fall under the umbrella of sustainable investment. ESG investing is a form, but it’s not the same as socially responsible investing (SRI) or impact investing. According to the <a href="https://www.cfainstitute.org/insights/articles/what-is-esg-investing" target="_blank" rel="noreferrer noopener">Chartered Financial Analyst Institute</a>, these are all types of sustainable investing, but they differ in purpose and approach. </p>



<p>Below, you'll find an explanation of each type of sustainable investing. Although they have similar overarching practices, they have different focal points.&nbsp;</p>



<ul class="wp-block-list">
<li><strong>ESG: </strong>Investors use ESG factors within their financial analysis to manage risk and identify growth opportunities, often leading to an outperformance of traditional investments in the long term. </li>



<li><strong>Socially responsible investing (SRI): </strong>This form of investing focuses on aligning moral or ethical values with investments. Usually, this involves screening out investing in industries like fossil fuels, tobacco and weapons. </li>



<li><strong>Impact investing:</strong> Impact investing aims to have positive financial returns alongside measurable environmental and social benefits. Typically, impact investing targets specific outcomes like health care or affordable housing. </li>
</ul>



<p>In short, ESG focuses on risk and opportunity, SRI focuses on values and impact investing focuses on measurable change.</p>



<h2 class="wp-block-heading" id="h-key-benefits-of-sustainable-investing">Key Benefits of Sustainable Investing</h2>



<p>Sustainable investing is a type of wealth-building that people can feel good about, plus it has many financial benefits that are helping drive its popularity. Advantages include:&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Lower risk exposure: </strong>ESG-focused companies tend to be more resilient to <a href="https://successcom.wpenginepowered.com/tariff-turmoil-retirement-account/">market fluctuations</a>. In addition, if investors consider ESG factors, they can better predict and avoid risks related to regulatory changes, climate change and social controversies. </li>



<li><strong>Competitive returns: </strong>There is still a misconception surrounding sustainable investments and sacrificing profits.  Recent data suggests that sustainable investments perform in line with traditional investments, while offering lower downside risk across asset classes. </li>



<li><strong>Long-term value creation:</strong> Investing in ethical and eco-conscious businesses drives innovation and financial stability, which improves the likelihood of an investor creating long-term wealth while doing their part for the planet.</li>



<li><strong>Global goal alignment: </strong>Often, sustainable investing aligns with international initiatives like the <a href="https://sdgs.un.org/goals" target="_blank" rel="noreferrer noopener">UN Sustainable Development Goals</a> and the <a href="https://unfccc.int/process-and-meetings/the-paris-agreement" target="_blank" rel="noreferrer noopener">Paris Agreement</a>. Companies that  maintain transparency with their sustainable development goals (SDGs) and align with initiatives like these may have stronger financial success. Some studies suggest that financial performance is linked to the SDGs. </li>



<li><strong>Social change:</strong> Investing sustainably can <a href="https://www.unpri.org/human-rights/diversity-equity-and-inclusion-key-action-areas-for-investors/9393.article" target="_blank" rel="noreferrer noopener">improve critical social areas</a> like human rights, community development and workplace diversity, equity and inclusion. </li>
</ul>



<h2 class="wp-block-heading" id="h-how-to-start-building-a-sustainable-investment-portfolio">How to Start Building a Sustainable Investment Portfolio</h2>



<p>Investing in sustainable companies means choosing businesses with ethical practices, transparency and a long-term environmental outlook.&nbsp;</p>



<p>If you want to build a focused portfolio, you can start your sustainable investing journey by researching ESG ratings and using trustworthy platforms like <a href="https://www.morningstar.com/en-uk/products/esg-investing" target="_blank" rel="noreferrer noopener">Morningstar</a>, <a href="https://www.msci.com/our-solutions/sustainable-investing" target="_blank" rel="noreferrer noopener">MSCI</a> and <a href="https://www.sustainalytics.com/esg-ratings" target="_blank" rel="noreferrer noopener">Sustainalytics</a>. With these tools, you can identify sustainable investment funds and companies and understand how to invest in sustainability without compromising returns. </p>



<p>Once you've done this, you can explore green bonds and funds that support low-carbon or renewable energy technologies. Consider diversifying away from high-risk sectors like fossil fuels to build long-term wealth.&nbsp;</p>



<p>Additionally, you’ll need to learn how to monitor ESG performance alongside financial returns. By <a href="https://www.pwc.com/ca/en/today-s-issues/environmental-social-and-governance/measure-esg-performance.html" target="_blank" rel="noreferrer noopener">monitoring ESG performance</a> with your financial returns on investment, you know how to keep your goals on track while you invest sustainably. However, be sure to look for transparency in third-party verifications and reporting. This can help you avoid <a href="https://www.un.org/en/climatechange/science/climate-issues/greenwashing" target="_blank" rel="noreferrer noopener">greenwashing tactics</a> and confirm if an investment is genuinely sustainable.  </p>



<p>Ultimately, learning how to create a sustainable investment strategy starts with informed choices, regular reviews and a commitment to ethical growth.</p>



<p>Quick Tip: You can also consider taking a course to better understand sustainable investing. The <a href="https://www.ussif.org/education" target="_blank" rel="noreferrer noopener">US Sustainable Investment Forum</a> offers a free course, while other institutions, such as <a href="https://online.hbs.edu/courses/sustainable-investing/" target="_blank" rel="noreferrer noopener">Harvard Business School Online</a>, have paid courses with certifications available. </p>



<h2 class="wp-block-heading" id="h-overcoming-challenges-in-sustainable-investing">Overcoming Challenges in Sustainable Investing</h2>



<p>There are some misconceptions and challenges surrounding sustainable or environmental investing. Some believe that investing sustainably means sacrificing returns. Current information suggests that ESG-aligned portfolios often match, if not outperform, traditional ones over time. This is because ESG-aligned portfolios can provide better long-term thinking and risk management. Another myth is that sustainable investing limits options. In reality, sustainable investing offers a broad scope of investment options.&nbsp;</p>



<p>Misconceptions aside, there are challenges to sustainable investing. Although this type of investing offers several benefits, it's worthwhile to be informed of the downsides:&nbsp;</p>



<ol class="wp-block-list">
<li><strong>Greenwashing:</strong> In today's day and age, some companies and funds may exaggerate their social and environmental credentials. This is <a href="https://www.un.org/en/climatechange/science/climate-issues/greenwashing" target="_blank" rel="noreferrer noopener">known as greenwashing</a>. This practice makes it difficult to identify genuinely sustainable options for investors. </li>



<li><strong>Data availability and quality: </strong>Finding comprehensive and accurate ESG data for companies and funds can be challenging. This is especially the case in emerging markets. </li>



<li><strong>Standardization issues:</strong> Unfortunately, a lack of universal ESG reporting standards can lead to unreliable and inconsistent data. </li>



<li><strong>Performance measurements: </strong>It remains difficult to quantify the non-financial impact of sustainable investment, especially concerning social and governance factors.  </li>
</ol>



<h3 class="wp-block-heading" id="h-strategies-to-find-credible-esg-investments">Strategies to Find Credible ESG Investments</h3>



<p>Here are a few strategies that can help you find credible ESG investments:&nbsp;</p>



<ol class="wp-block-list">
<li><strong>Check certifications: </strong>Look for funds aligned with the <a href="https://www.unpri.org/" target="_blank" rel="noreferrer noopener">UN Principles for Responsible Investment</a> and labels like 'B Corp' or 'Green Bond,' as these can signal credibility. </li>



<li><strong>Use trusted ESG ratings: </strong>Consider using established platforms like Morningstar, Sustainalytics and MSCI. These display trustworthy ESG scores that you can use to evaluate a company or fund's sustainability practices. </li>



<li><strong>Look for transparency:</strong> When deciding where to invest, look for companies or funds that disclose their ESG goals, reporting practices or ESG criteria. </li>
</ol>



<h2 class="wp-block-heading" id="h-explore-sustainable-investing-for-yourself-nbsp">Explore Sustainable Investing for Yourself&nbsp;</h2>



<p>Sustainable investing has several challenges, like greenwashing and a lack of standardization, but can also have significant benefits. With sustainable investing, you can expect competitive financial returns and risk mitigation. Plus, your investments can support social progress, global goals and positive environmental impacts. Beginning to invest sustainably isn't as difficult as it may seem, provided that you educate yourself, use trusted resources and follow a <a href="https://hbr.org/2023/09/a-more-impactful-strategy-for-sustainable-investing" target="_blank" rel="noreferrer noopener">strategic plan</a>. </p>



<p>Altogether, these provide a strong investment landscape promoting financial gains and long-term wealth opportunities. If this piques your interest, it might be time to consider exploring ESG funds and ethical investment strategies. Whether alone or with the help of experts in the field, it’s an option to consider when building long-term wealth.</p>



<p class="has-small-font-size"><em>Photo by MT.PHOTOSTOCK/Shutterstock</em></p>

Learn about sustainable investing and how it can lead to long-term wealth. Get tips to help you get started with this investment strategy.

Learn about sustainable investing and how it can lead to long-term wealth. Get tips and insight to help you get started with this investment strategy. | SUCCESS

What Sustainable Investing Is and Why It’s an Opportunity to Build Long-Term Wealth

What Sustainable Investing Is & How It Can Build Wealth | SUCCESS

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<p><strong>What You’ll Learn: </strong>Find out more about recruiting top talent in today’s workforce. See what it takes and how you can get started to fuel your business and push it forward.&nbsp;</p>



<p>In today’s challenging job market, it’s critical for companies to work on recruiting top talent. Factors like employer branding, an appealing work culture and personalized recruiting can help. Businesses need to consider culture fit. They should also offer growth, flexibility and purpose to attract strong employees. Ultimately, smart hiring and employee retention are essential to helping a business thrive and prepare for the future.</p>



<p><a href="https://www.cnbc.com/2024/06/04/job-market-is-strong-but-more-competitive-for-applicants.html?msockid=04e50dfe3a7f6ac218b718323bd26b15" target="_blank" rel="noreferrer noopener">According to economists</a>, the job market has become more competitive in recent years. As a result, attracting and <a href="https://successcom.wpenginepowered.com/employee-retention-pay-and-culture/">retaining talented employees</a> has become a business imperative. In fact, recruiting top talent and retaining it is now more critical than ever. The right employees can improve a company’s performance while driving innovation and creating a culture that people want to be a part of. Unfortunately, finding and keeping high performers isn’t as easy as one might expect. </p>



<p>Companies need more than just a polished job description or a competitive salary; they need the right best practices and a proven talent retention strategy. In this article, we’ll explore how to attract top talent. Plus, we’ll cover how to retain top talent so you can take your business to the next level.&nbsp;</p>



<p>With the right talent retention strategy, your business can reduce turnover, improve productivity and build a workplace that naturally attracts driven, <a href="https://successcom.wpenginepowered.com/john-c-maxwell-hire-the-right-people/">values-aligned individuals</a>.&nbsp;</p>



<h2 class="wp-block-heading" id="h-how-to-recruit-top-talent-best-practices-for-hiring-success">How to Recruit Top Talent: Best Practices for Hiring Success</h2>



<p>When looking into how to recruit top talent, you need to know more about the best practices for hiring success. Below, we’ve shared what you need to know about attracting top talent that will benefit your company:&nbsp;</p>



<h3 class="wp-block-heading" id="h-strengthen-employer-branding-nbsp">Strengthen employer branding&nbsp;</h3>



<p>Your company’s reputation matters. Before you develop a recruitment strategy, investigate what past and current employees say about you online. After all, when candidates consider a job offer, they’ll conduct their own investigation. What do Google, Glassdoor and LinkedIn tell people about your business?&nbsp;</p>



<p>So, by investing in your employer brand, you get to shape the narrative about your company culture, values and leadership. To strengthen employer branding, have a consistent message across platforms and channels. You can highlight testimonials on your website, share team wins on social media and keep your values visible across all platforms.&nbsp;</p>



<h3 class="wp-block-heading" id="h-using-social-media-and-networking-for-recruitment">Using Social Media and Networking for Recruitment</h3>



<p>Today’s savvy employees consider their mental health, values and beliefs as they relate to the workplace. They are looking beyond the employment itself. They might be looking at the company culture, benefits, vision and more and whether they align with them and their values.&nbsp;</p>



<p>As people continue to leverage social media in their job searches, you can use it to your benefit. In fact, using social media and networking to recruit and appeal to potential employees can be a powerful strategy.&nbsp;</p>



<p>You can begin by using the social media tools at your disposal, like TikTok, LinkedIn, Instagram and Facebook. On these platforms, you can showcase why your workplace culture is attractive, build trust, tell your story and generate interest from active and passive candidates. You can also use social media to generate interest to open roles. Connect to online application tools or the company’s application portal to streamline the process for potential employees.&nbsp;</p>



<p>Then, when it comes to networking, you can attend both in-person and virtual events to connect with potential hires. If you build a strong presence on social media and at networking events, top talent will know you exist and may be more likely to want to join your company.&nbsp;</p>



<h3 class="wp-block-heading" id="h-offer-competitive-salaries-and-benefits">Offer Competitive Salaries and Benefits</h3>



<p>Company culture matters, but compensation still plays a massive role in attracting top candidates. You need to ensure your salary ranges and benefits align with the market. To ensure you are doing this, conduct regular market research.&nbsp;</p>



<p>However, the big picture goal is to have more than just a competitive salary for the top talent you want to attract. Consider the overall salary as well as benefits package. Think about including elements such as tuition reimbursement and wellness stipends. This way, you’re offering your potential job candidates more than a job: You’re offering them a future. If you offer a package that’s even better than the competition, you may be more likely to attract top talent.</p>



<h3 class="wp-block-heading" id="h-streamline-the-hiring-process">Streamline the Hiring Process</h3>



<p>Top candidates don’t wait around. Long, confusing or disorganized hiring processes can cost you valuable applicants. So, start with clear recruitment goals. Leverage the power of technology to help streamline processes. Consider using candidate scorecards and candidate feedback forms. In addition, audit your hiring funnel for bottlenecks. Aim for timely, transparent communication at every step.&nbsp;</p>



<p>The best talent may walk away if they don’t feel respected during the hiring process. Therefore, it’s important to ensure clarity and professionalism during the hiring process. In turn, you’ll&nbsp; send a strong message about your company culture—and why they will want to work there.</p>







<h2 class="wp-block-heading" id="h-real-world-talent-recruitment-strategies-from-industry-leaders">Real-World Talent Recruitment Strategies From Industry Leaders</h2>



<p>Visualizing how employee retention and recruitment strategies work can be challenging. To help we’ve included a few examples from industry leaders. These highlight how some companies have successfully attracted employees. This can help give you a few ideas on how to attract talent for your company.&nbsp;</p>



<h3 class="wp-block-heading" id="h-nancy-hua-former-ceo-of-apptimize">Nancy Hua, Former CEO of Apptimize</h3>



<p><strong>Company: </strong>Apptimize, a mobile A/B testing software based in Mountain View, California</p>



<p><strong>Tactics:</strong> Identify the best in the industry, take the time to truly get to know them and position the company to each recruit’s personal needs</p>



<p><strong>Results: </strong>Apptimize has successfully lured engineers from Google and Pinterest. Nine months after launching, it counted customers from top apps in every major category.</p>



<p>During her time at <a href="https://apptimize.com/ab-testing-platform/" target="_blank" rel="noreferrer noopener">Apptimize</a>, former CEO <a href="https://www.linkedin.com/in/nancyhua/" target="_blank" rel="noreferrer noopener">Nancy Hua</a> says she worked to “figure out what is essential to each person” in the recruitment process.&nbsp;</p>



<p>Hua continues that her recruitment strategy was personal and focused. She says: “I start by focusing on whom I want to hire. To find these people, I ask everyone I know for the name of the most intelligent person they know, and eventually, I start hearing the same names. Those are the people I reach out to.</p>



<p>“Even if they’re not ready to switch jobs at that point, I keep in touch with them, messaging them periodically and friending them on Facebook, where I share updates about the company. They’re invited to our team dinners and get a sense of the family environment they probably don’t have where they work.”</p>



<p>Hua shares that part of this recruitment process in hiring for top talent involves patience. It means going beyond the surface level and getting to know people. It also involves employer branding. She says, “I take my time and really get to know someone. I figure out what stage of life they’re in and what their interests are. Then, it is up to me to show them what a cool company we are, how great our technology is and what it would be like for them to work at Apptimize. Sometimes, a month or two after I initially contacted them, I’m able to show them an update.”</p>



<p>Additionally, Hua’s approach allowed her to identify strengths in potential candidates. This could open the door for better matches or a stronger company culture fit. She explains: “Because I genuinely get to know them, I can also identify their strengths and show how those will allow them to excel working for us. For example, I might see that they are really good at math and explain how they could use all their skills at our company.”</p>



<h3 class="wp-block-heading" id="h-jeff-oddo-president-and-ceo-city-wide-facilities-solutions">Jeff Oddo, President and CEO, City Wide Facilities Solutions</h3>



<p><strong>Company: </strong>City Wide Facilities Solutions, a Kansas City-based building maintenance franchise</p>



<p><strong>Tactics: </strong>Seek out personality fits that promote positivity, especially dynamic leadership, and commit to mentorship and training</p>



<p><strong>Results: </strong>Under Oddo’s tenure, the company’s sales grew from $3 million to nearly $400 million in 2020.</p>



<p><a href="https://www.linkedin.com/in/jeffoddo/" target="_blank" rel="noreferrer noopener">Jeff Oddo</a>, president and CEO of <a href="https://gocitywide.com/" target="_blank" rel="noreferrer noopener">City Wide Facility Solutions</a>, has also used specific recruitment strategies to help the business grow. He explains how he quickly realized the importance of focusing on employees: “I took over the family business in 1996 and soon realized that the only thing that sets a company apart from competitors is its people. So, I set out to hire the best people in the industry. But, like in any other business, doing that is increasingly complex. Plus, we are a non-glamorous service industry…. I have to focus on what sets us apart.</p>



<p>“It starts by hiring the right managers—people want to work with people they like. We aim to identify magnetic people…. We first… see if they are a cultural fit for our organization. During the interview process for positions at all levels, we spend much time discussing what differentiates us.”&nbsp;</p>



<p>Oddo continues that the values and vision of the company also play an important role when it comes to recruiting. He explains how he highlights these aspects: “We discuss our <a href="https://successcom.wpenginepowered.com/how-to-use-your-influence-to-help-others/">commitment to service</a> through charitable giving and volunteer projects, <a href="https://successcom.wpenginepowered.com/everything-you-need-to-know-to-become-a-great-leader/">leadership development</a> through classes and mentoring and the fact that our smaller organization is less bureaucratic than bigger companies. All of these values are reflected throughout our marketing and social media messages. I’m always surprised that so many candidates mention how impressed they are with our values.”&nbsp;</p>



<p>Additionally, Oddo touches on the power of networking and referrals: “We also put a lot of energy into peer recruiting. All employees are eligible for referral rewards, and they participate in our ‘I’m impressed’ campaign. Each worker gets a stack of cards imprinted with the words ‘I’m impressed’ and information about the company. When our people are at lunch or church, interacting with someone they think would be a good fit at our company, they can give that person the card to start the recruiting process.”</p>



<h2 class="wp-block-heading" id="h-creative-ways-to-retain-employees-and-reduce-turnover">Creative Ways to Retain Employees and Reduce Turnover</h2>



<p>Thinking of how to retain talent after you’ve attracted your preferred candidates? Below is a brief list of creative ways to retain employees and reduce turnover.&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Personalized career development plans:</strong> Employees are generally more likely to stay with a company if they see a clear path forward. To show them that there is one, you must work with every team member to build a growth plan that matches their goals. This plan should include mentorship, measurable milestones and skill development.&nbsp;</li>



<li><strong>Flexible work arrangements and hybrid schedules: </strong>Hybrid schedules, remote options and flexible hours might have been perks in the past, but they aren’t anymore. These arrangements generally have become expected. If your company offers autonomy and trust through flexible work arrangements, you’re more likely to retain top talent.&nbsp;</li>



<li><strong>Unique employee perks and benefits: </strong>When it comes to employee perks and benefits, you need to go beyond the basics. Consider offering monthly wellness budgets, paid sabbaticals and travel stipends. To maintain costs, these can be based on performance and the number of years of loyalty to the company.&nbsp;</li>



<li><strong>Leadership development programs: </strong>If they can’t grow with you, they’ll grow elsewhere. Investing in your employees’ leadership skills is a powerful retention strategy. Offer internal training, shadowing opportunities or executive coaching to help employees see their future within your company.</li>
</ul>



<h2 class="wp-block-heading" id="h-building-a-strong-workforce-through-smart-hiring-and-retention">Building a Strong Workforce Through Smart Hiring and Retention</h2>



<p>Recruiting top talent and keeping them is no longer a simple HR checkbox. Rather, it’s a necessity if you want to remain competitive. Attracting and retaining top talent is a strategic priority with a long-term impact on your brand, growth and culture.</p>



<p>Focusing on employer branding, thoughtful hiring practices, and creative retention strategies are key. They allow you to position your company as a place where talented professionals want to remain and thrive.</p>



<p>If you’re ready to take the next steps to set your goals higher and build a powerful workforce for your business, check out our <a href="https://offer.success.com/ebook/goal-setting/">Goal-Setting E-book</a>! Start transforming your business today with clear goals and practical steps.&nbsp;</p>



<p>Or, learn how to uncover your strengths and lead your business with more confidence by taking our insightful <a href="https://offer.success.com/disc/">DISC assessment</a>.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by Branislav Nenin/Shutterstock</em></p>

Recruiting top talent is critical to help your business grow. Learn pointers of how you can get started.

Recruiting top talent is critical to help your business grow. Learn pointers of how you can get started. | SUCCESS

Recruiting Top Talent: How to Attract and Retain the Best Employees

Recruiting Top Talent in Today’s Workforce | SUCCESS

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<p data-start="91" data-end="428">Companies don’t succeed by chance. They thrive when people are aligned, supported, and working toward a shared purpose. At the heart of that success is company culture.</p>
<p data-start="91" data-end="428">But what exactly is company culture? It’s more than a mission statement or a set of values. It’s the daily experience shaped by how people communicate, collaborate, and lead.</p>
<p data-start="430" data-end="855">Learning how to improve <a href="https://successcom.wpenginepowered.com/how-to-build-a-thriving-culture-at-work/">company culture</a> is essential for any business that wants to retain talent, boost morale, and achieve long-term success. Whether you’re part of the team or in a leadership role, there are clear ways to enhance company culture and build a workplace people are proud of. This article outlines what a positive company culture looks like and shares practical steps anyone can take to help improve it.</p>
<h2 id="h-what-is-company-culture" class="wp-block-heading">What Is Company Culture?</h2>
<p>Before learning how to change company culture, it’s important to understand what it means. In simple terms, <a href="https://successcom.wpenginepowered.com/3-ways-to-find-the-right-company-culture-for-you/">company culture</a> refers to a collection of shared beliefs, values, attitudes and behaviors that shape how individuals work together in an organization. </p>
<p>If a company's culture is positive, it will promote innovation, collaboration. and retention. A toxic culture does the opposite, often breeding disengagement, causing high turnover rates and diminishing productivity. </p>
<p>Many<a href="https://businessinsight.com/the-backbone-of-success-how-strengthening-company-culture-fuels-business-growth/" target="_blank" rel="noreferrer noopener"> thought leaders</a> in the space agree that company culture is the backbone of a successful organization. It demonstrates how employees support one another, how leadership guides and how people interact.<a href="https://www2.deloitte.com/us/en/insights/topics/strategy/mind-the-purpose-gap.html" target="_blank" rel="noreferrer noopener"> Expert insights</a> suggest that when the company culture is strong, employees feel connected to a purpose beyond their job descriptions. This means they are more likely to help others succeed, stay within the company and do meaningful work. </p>
<p>Attributes of a positive company culture include clear career paths, inclusivity, open communication, recognition and respect. Companies like<a href="https://theolsongroup.com/11-companies-outstanding-culture-emulate/" target="_blank" rel="noreferrer noopener"> Zappos and Adobe</a> are often cited for their strong, values-driven company cultures. Their leadership is known to support and value their employees. This, in turn, allows them to contribute positively to the workplace environment. </p>





<h2 id="h-simple-ways-employees-can-enhance-company-culture" class="wp-block-heading">Simple Ways Employees Can Enhance Company Culture</h2>
<p>Employees can focus on a few simple individual actions to foster a more positive company culture. So, if you're asking: 'How do you improve company culture?' consider the strategies below. </p>
<h3 id="h-understand-company-values-and-goals" class="wp-block-heading">Understand Company Values and Goals</h3>
<p>We can’t improve what we don't understand. That's why it's important for employees to take the time needed to learn about the mission, values and expectations of the organizations they work for. Understanding your company values and goals is the first step in working towards a better workplace culture. </p>
<p>Employees can ask questions like: "What does success look like here? What do my company and team value?" When you can answer these questions, you'll be looking beyond your role and considering what the company needs to grow. This will give you a better grasp of what the company needs, which will in turn help you contribute to a better company culture. By ensuring attitudes and behaviors align with the business's goals and needs, employees can help foster s positive work environment. </p>
<p>It's also important to discover what values and attributes shape the workplace. For example, identifying whether collaboration or innovation is encouraged or if speed is valued over perfection can be beneficial. Understanding he company's priorities can help equip employees to support its culture. </p>
<h3 id="h-build-strong-workplace-relationships-amp-help-team-members" class="wp-block-heading">Build Strong Workplace Relationships &amp; Help Team Members</h3>
<p>Creating company culture doesn’t happen in a vacuum. Something as simple as building strong workplace relationships can make a workplace stronger. It can contribute to a more inclusive, collaborative and respectful culture.</p>
<p>Often, you don't even need to go out of your way to build long-lasting relationships; a strong, positive culture is often created in the small moments. </p>
<p>For example, how you greet others, offer your assistance and respond to stressful situations makes a difference. If you take the time to form meaningful relationships with your co-workers, you'll create a sense of support and connection. Ask about their day, offer to help with a project and celebrate the team wins together. Consider mentoring a new team member or helping co-workers when they encounter technical challenges or other issues. These actions go a long way toward building trust, and trust helps build a positive culture. </p>
<h3 id="h-engage-in-open-communication-and-feedback" class="wp-block-heading">Engage in Open Communication and Feedback</h3>
<p>Open communication has numerous benefits. It can be one of the foundational steps toward improving company culture. Employees can contribute by doing things such as asking questions, ensuring they understand expectations and communicating openly and honestly. </p>
<p>It’s also important for employees to speak up and provide feedback to company leaders. The most successful company cultures are built on transparency. Employees who speak up respectfully can help surface new ideas and flag problems early. This can also empower other team members to do the same.</p>
<p>Don’t underestimate the power of honest conversations. If you find that something isn't working, address it constructively. Likewise, if something is working, don't be afraid to say so. By speaking up, employees can help contribute to an environment of <a href="https://mitratech.com/de/ressourcendrehscheibe/blog/the-link-between-psychological-safety-and-speaking-up/" target="_blank" rel="noreferrer noopener">psychological safety</a>. It can also impact how people interact and communicate, which helps to shape a company's culture over time. </p>
<h2 id="h-how-leadership-can-improve-company-culture" class="wp-block-heading">How Leadership Can Improve Company Culture</h2>
<p>Culture is everyone's responsibility, but leadership plays an important role in setting the tone and modeling behavior. To enhance company culture, there are a few key things that leadership can do. Following these tips can help create a positive and lasting company culture that benefits everyone. </p>
<h3 id="h-recognize-and-reward-employee-contributions" class="wp-block-heading">Recognize and Reward Employee Contributions</h3>
<p>Praise and recognition can be powerful motivators and go a long way in creating a positive workplace environment. Leaders who acknowledge and commend strong work performance help reinforce the values and behaviors that shape a company's culture. A culture of recognition can also lead to greater loyalty and engagement among employees. </p>
<p>This can also be simple to implement. Leadership can offer things like bonuses, public recognition, shout-outs in team meetings, incentives or promotions. This can help create a ripple effect of inspiration and help employees feel valued. </p>
<h3 id="h-align-policies-and-values-with-company-goals" class="wp-block-heading">Align Policies and Values with Company Goals</h3>
<p>Aligning policies and values with company goals is incredibly important. Leadership must ensure that company policies reflect and support the culture a business is trying to promote. </p>
<p>For example, does your company value flexibility? If so, are your work-from-home policies truly flexible? Or do you promote innovations? If so, do your employees have the space to test new ideas without fearing failure? </p>
<p>These are the kinds of questions managers and leaders may need to consider when evaluating whether policies align with company goals and employee benefits. Leaders should aim to ensure that systems, policies and decisions align with the company’s values and goals. This can help create an environment where employees know what to expect and have trust in leadership. Clarity surrounding company policies, values and goals can also help to make sure the company and employees have the <a href="https://successcom.wpenginepowered.com/3-ways-to-find-the-right-company-culture-for-you/">right fit</a>. </p>
<h3 id="h-provide-career-development-and-growth-opportunities" class="wp-block-heading">Provide Career Development and Growth Opportunities</h3>
<p>A culture of learning and growth can lead to long-term engagement and better employee retention.  It’s important to consider, therefore, how leadership can provide this in the workplace to help foster a positive, growth-oriented company culture.  </p>
<p>The specifics will depend on the business structure and funding, but there are many ways leadership can promote learning and growth. For example, consider offering training programs and mentorships. Managers and leaders can encourage innovation, set aside time and space for learning opportunities and make learning resources available for employees. Leaders can also model by example by engaging in continuous learning themselves. These practices help people feel they are valued. </p>
<h2 id="h-how-to-change-company-culture-when-it-s-not-working" class="wp-block-heading">How to Change Company Culture When It's Not Working</h2>
<p>There may be times when company culture just isn't working. If this happens, employees and leaders can take actionable steps to work on changing a toxic or unproductive workplace culture. Here are a few ways to tackle these challenging situations: </p>


<ul class="wp-block-list">
<li><b>Provide training on inclusivity and collaboration.</b> As we said above, employees and managers benefit from learning how to work better together. So, offering inclusivity and collaboration training can help create awareness and promote healthier habits.</span></li>



<li><b>Join or create employee-led initiatives.</b> Employee-led initiatives offer many benefits. Consider starting a wellness group, hosting a monthly team lunch or leading a book club on leadership. Cultural shifts happen during these events when people lead by example.</span></li>



<li><b>Establish clear core values and reinforce them.</b> Company core values should be visible, repeatable and reflected in decisions, from hiring to performance reviews and even firing. Employees should understand them to be able to follow them and improve the company culture.</span></li>



<li><b>Improve transparency and communication.</b> Be honest about company goals, progress and setbacks so there is no</span><a href="https://successcom.wpenginepowered.com/7-red-flag-phrases-that-scream-toxic-work-culture/"> breeding ground for toxicity</span></a>.</span></li>



<li><b>Address toxic behaviors immediately.</b> Don't let harmful behavior fester. Leaders should act decisively, and employees should feel empowered to speak up.</span></li>
</ul>



<h2 class="wp-block-heading" id="h-building-a-strong-company-culture-together-nbsp">Building a Strong Company Culture Together&nbsp;</span></h2>


<p data-start="155" data-end="445">Changing company culture is a team effort. It’s not the job of one person alone. Employees shape culture every day through their actions, communication, and how they treat others. Leaders influence culture by setting the example, aligning actions with company values, and supporting growth.</p>
<p data-start="447" data-end="685">Improving company culture begins with intention and follows through with consistent action. No matter your role—whether entry-level or CEO—you have an impact. Start today with one small step toward the workplace you and your team deserve.</p>


<p class="has-small-font-size"><em><strong>Photo from Monkey Business Images/Shutterstock.com</strong></em></p>



<p class="rteindent1">&nbsp;</p>

Employees and leaders can make a difference. Learn how to improve company culture with simple, actionable tips.

Your fresh perspective is a valuable asset. | SUCCESS

How to Improve Company Culture: Actionable Tips for Employees and Leaders

How to Improve Company Culture | SUCCESS

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Jason Collins

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