Business & Branding
Positioning for Growth: How Small Businesses Can Succeed in 2025 and Beyond
Learn how small businesses can succeed both now and in the future, despite a wavering economy, with these helpful strategies.

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5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

These customer service strategies use empathy, humor and personal touches to turn everyday interactions into long-term customer loyalty.
female agent working in a call centre with good customer service

How to Use a Circular Economy Mindset as a Competitive Advantage in Business

Learn how adopting a circular economy mindset can boost profits, reduce waste and build customer loyalty through sustainable growth.
Presentation innovations package recycle material for sustainable product

Future-Proof Your Brand Image: Expert-Backed Ways to Modernize Your Business Look

Learn expert-backed strategies to modernize your brand’s look, strengthen identity loyalty and stay relevant in today’s digital landscape.
artist working on project for brand identity

What Scotch’s Most Decorated Woman Can Teach Us About Changing an Industry

Discover how Stephanie Macleod, the most decorated woman in Scotch, preserves legacy while bringing innovation to her work.
stephanie macleod headshot

The Importance of Soft Skills for Business Success

When you think of upgrading your team’s abilities, what comes to mind first? Assigning them more educational courses to study? Maybe increasing feedback to improve their project performance? Far too...
team members sitting at an office table and smiling during a team meeting

A Look at Celebrity Brand Partnerships: Benefits, Risks and Tips to Get Started 

What you’ll learn: Discover why some companies are seeking celebrity brand partnerships and the possible risks in this arrangement. Plus, get a few considerations before getting started.   Celebrity brand partnerships...
A Swarovski store featuring a celebrity brand partnership with Ariana Grande

Positioning for Growth: How Small Businesses Can Succeed in 2025 and Beyond

Learn how small businesses can succeed both now and in the future, despite a wavering economy, with these helpful strategies.
A small business owner sits at a desk in his place of business holding a bowl with one hand and using his laptop with his other hand

Is Your Brand Missing… a Mascot? 

There’s a reason your kid is so attracted to that Frosted Flakes box—and it has a lot to do with the cool tiger, not just the sugary flakes. Mascots have long...
Platty, a small platypus plushie.

Nobel Prize Winners Show How Innovation Builds on the Lessons of the Past

Discover how Nobel Prize-winning economists reveal innovation’s roots in history—and why learning from the past drives future growth.
Close-up of a copy of the Nobel Prize medal.

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