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Stay ahead in business: strategies and insights for success

<p>What is innovation in business, exactly? In short, business innovation extends far beyond developing new products. It encompasses reimagining processes, transforming customer experiences and creating entirely new markets. Companies that fail to innovate risk losing business and becoming obsolete. Those that embrace creative problem-solving position themselves to capture emerging opportunities. They also build lasting competitive advantages.&nbsp;</p>



<p>Today's competitive landscape relies heavily on innovation. Business leaders from all types of industries must constantly look for new ways to innovate as societal priorities shift.</p>



<p>Here you’ll learn more about what innovation means in business, different types of innovation and real-world examples. In addition, gain actionable strategies for integrating innovation at your company.</p>



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<p><strong>Related:</strong> <em><a href="https://successcom.wpenginepowered.com/10-inspiring-quotes-on-innovation/">45 Inspiring Quotes on Innovation</a></em></p>



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<h1 class="wp-block-heading" id="h-what-is-innovation-in-business">What Is Innovation in Business?</h1>



<p><a href="https://successcom.wpenginepowered.com/10-things-effective-leaders-do-to-encourage-innovation/">Innovation in business</a> involves creating value. This is through novel solutions that address problems or meet evolving customer needs.&nbsp;</p>



<h3 class="wp-block-heading" id="h-innovation-in-business-defined">Innovation in Business Defined</h3>



<p>Unlike simple improvements or efficiency gains that optimize existing processes, innovation is different. It involves developing something new. It may mean entirely new products, services, business models or approaches that are both creative and useful.&nbsp;</p>



<p>While creativity generates unique ideas, innovation takes it one step further. It transforms those ideas into viable solutions that drive business growth. This also delivers meaningful value to customers and stakeholders.&nbsp;</p>



<h3 class="wp-block-heading" id="h-innovation-vs-improvement">Innovation vs. Improvement</h3>



<p>The key distinction between innovation and mere improvement lies in the scope and nature of change. Innovation includes several key attributes. Innovation encompasses the ability to conceive, develop, deliver and scale new products, services, processes and business models for customers.&nbsp;</p>



<p>It involves the complete process of taking an idea from inception to impact. It ensures that creative concepts are transformed into practical solutions. Additionally, innovation requires knowing when and how to apply methods. Innovation at the right time allows new ideas to grow and flourish within an organization.&nbsp;</p>



<h3 class="wp-block-heading" id="h-innovation-involves-action">Innovation Involves Action</h3>



<p>Most importantly, innovation means taking forward action. It means working to develop growth opportunities rather than maintaining the status quo. This distinguishes it from simple operational improvements. Innovation, in contrast, can fundamentally change how business is conducted.&nbsp;</p>



<p>Being innovative requires creativity and productivity. This means you might need to recharge and clear your mind if you feel overwhelmed or scattered.&nbsp;</p>



<p>Function at your optimum by incorporating mindfulness throughout your workday. Check out our <a href="https://offer.success.com/ebook/mindfulness-matters/">free mindfulness e-book</a> to help get started.&nbsp;</p>



<h2 class="wp-block-heading" id="h-why-is-innovation-important-for-business-success-nbsp">Why Is Innovation Important for Business Success?&nbsp;</h2>



<p>Innovative business ideas help businesses succeed. This is because innovation <a href="https://successcom.wpenginepowered.com/5-tips-to-inspire-an-innovative-mindset/">enables them to adapt, compete and thrive</a> in today's rapidly changing marketplace. It also drives growth by:</p>



<ul class="wp-block-list">
<li>Helping companies identify new opportunities</li>



<li>Diversify revenue streams</li>



<li>Expanding into new markets</li>
</ul>



<p>Research from McKinsey &amp; Company shows that businesses proficient at innovation achieve economic profits 2.4 times higher than their competitors. In fact, the research suggests that 70% of top companies use innovation to create or expand their markets.&nbsp;&nbsp;&nbsp;</p>



<p>Beyond competitive advantage, innovation delivers multiple operational and strategic benefits. These directly impact business success. Innovation allows businesses to stay ahead of unforeseen challenges. This might include natural disasters or economic uncertainty. Companies can foster adaptability rather than sticking to stale practices that no longer work.&nbsp;</p>



<p>Innovation also helps companies meet evolving customer demands. It helps increase efficiency and productivity through improved processes and technology adoption. In addition, it can assist in attracting top talent by creating engaging work environments.&nbsp;</p>



<p>Innovation also distinguishes businesses from competitors in saturated markets. This helps to build customer trust and brand recognition. Ultimately, innovation enables businesses to achieve. They can fulfill their goal of delivering value to customers through original products or services that meet their needs.&nbsp;&nbsp;</p>



<h2 class="wp-block-heading" id="h-types-of-innovation-in-business">Types of Innovation in Business</h2>



<p>The concept of innovation might sound broad, so it’s helpful to break it down into<strong> </strong>four majormain types of innovation for business: <strong>product innovation, process innovation, business model innovation and marketing innovation.&nbsp;</strong></p>



<h3 class="wp-block-heading" id="h-product-innovation">Product Innovation</h3>



<p>This is the type of innovation that often comes to mind first. Product innovation entails developing or improving specific products to address customer needs. It is often done to make customers' lives easier. It could range from adding a new feature to an existing product to creating a completely new product altogether.&nbsp;</p>



<p>Product innovation begins with extensive research. It ends up benefiting both the business and the consumer. When a product is a hit, the company enjoys increased sales and revenue. Consumers, meanwhile, benefit from the new or updated product. Both Tesla’s electric vehicles and charging stations and Apple’s iPhone are top examples of product innovation.&nbsp;</p>



<h3 class="wp-block-heading" id="h-process-innovation">Process Innovation</h3>



<p>What is innovation in business when it comes to process? This type of innovation focuses on improving the processes a business uses. This might involve creating, delivering and supporting a product or service. By tweaking existing business processes, a business can increase efficiency and save money. This might include supply chain logistics, manufacturing, sales, customer acquisition and employee management.&nbsp;</p>



<p>One of the most notable process innovations, according to Stanford University, is Henry Ford’s invention of the assembly line. This reduced the amount of labor and time required to build vehicles.&nbsp;</p>



<h3 class="wp-block-heading" id="h-business-model-innovation">Business Model Innovation</h3>



<p>Business model innovation focuses on the way a product is sold and how it adds value. It is a broader and more complex concept than product or process innovation. New or improved business models can have many benefits. For example, they can offer better revenue streams, cost structures or customer experiences.&nbsp;</p>



<p>Business model innovation requires corporate leaders to experiment, take risks and try different ideas. This can ultimately help their company stand out in the marketplace. A perfect example is Amazon’s ability to transform the global retail space by quickly delivering numerous types of products.&nbsp;&nbsp;&nbsp;</p>



<h3 class="wp-block-heading" id="h-marketing-innovation">Marketing Innovation</h3>



<p>Finally, marketing innovation is another type of business innovation. It includes the development and implementation of new marketing strategies, techniques and tools. These are designed to help businesses better promote and sell their products or services.&nbsp;</p>



<p>Innovation in this case involves the use of new technologies and data analysis. It can also involve customer insights. This, in turn, can help to create more effective marketing campaigns and customer experiences. The goals are:</p>



<ul class="wp-block-list">
<li>To differentiate a company’s offerings from its competitors</li>



<li>Boost its brand awareness and customer engagement</li>



<li>Drive sales and revenue growth</li>
</ul>



<p>Examples include using social media platforms, personalized advertising and influencer marketing.</p>



<h2 class="wp-block-heading" id="h-examples-of-business-innovation-in-action-nbsp">Examples of Business Innovation in Action&nbsp;</h2>



<p>What is innovation in business when it goes beyond hypotheticals? Let’s take a look at real-life scenarios. Here are some examples of companies that have demonstrated <a href="https://successcom.wpenginepowered.com/8-new-rules-of-innovative-leadership/">innovation leadership</a>.&nbsp;&nbsp;&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Netflix:</strong><strong> </strong>Formerly a DVD rental service, Netflix ultimately developed the now ever-popular online streaming service. This innovation was a new way to connect customers with entertainment. It changed entertainment by moving beyond the brick-and-mortar approach.&nbsp;</li>



<li><strong>Salesforce:</strong> Salesforce was formerly an internet CRM service that eventually developed a cloud-based system that could operate at a minimal cost for businesses of all sizes and budgets.&nbsp;</li>



<li><strong>WhatsApp:</strong> When expensive SMS services were a primary option for communicating electronically, WhatsApp innovated. They developed a game-changing secure messaging platform. It was easy enough for anyone who has a smartphone and an internet connection to use.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>
</ul>



<h2 class="wp-block-heading" id="h-innovative-business-ideas-to-inspire-growth">Innovative Business Ideas to Inspire Growth</h2>



<p>The potential for innovation is everywhere you look. Here are a few practical, forward-thinking business ideas, according to the U.S. Chamber of Commerce. They may help get your creative juices flowing.</p>



<p>Keep in mind that the most successful business ideas carefully consider several aspects. These include market demand, scalability, profit potential and how hard it is to enter the market. They also consider environmental sustainability and flexibility. Finally, they consider if they are offering something unique or better than what is already available.</p>



<ul class="wp-block-list">
<li><strong>Sustainable landscaping and lawn care:</strong> Climate-conscious consumers and municipalities are the audience here. Many are looking to switch from gas-powered lawn care to cleaner options. Thus, there is a greater demand for eco-friendly landscaping services. These might use electric or battery-powered equipment and organic fertilizers.&nbsp;</li>



<li><strong>Women-focused wellness products:</strong> Aging women are seeking more effective midlife health solutions. The femtech industry has exploded in growth, increasing from $40.2 billion in 2020 to an expected<a href="https://www.sproutworth.com/femtech-startups/#:~:text=In%20terms%20of%20business%2C%20the,embrace%20women-centric%20health%20solutions."> $75 billion</a> by the end of this year. This shows the growing importance of women-focused products for many health and wellness sectors.</li>



<li><strong>Senior move management and downsizing services: </strong>Countless baby boomers are downsizing after their retirement. A business might specialize in senior move management. It might help older adults sort, pack and donate items to downsize. Or, a service could help them settle into a new space and offer support during this life transition.</li>
</ul>



<h2 class="wp-block-heading" id="h-how-to-foster-innovation-in-your-business">How to Foster Innovation in Your Business</h2>



<p>To start building a <a href="https://successcom.wpenginepowered.com/john-c-maxwell-how-to-create-a-culture-of-innovation/">culture of innovation</a> at your company, consider the following tips.<strong>&nbsp;</strong></p>



<ul class="wp-block-list">
<li>Invite employees to share ideas, even if that means they are experimenting and taking risks.</li>



<li>Understand what customers want and need. You can do this by soliciting regular feedback. Consider doing surveys, conducting market research and engaging with customers online and in person.</li>



<li>Invest in innovation by allocating time and resources for research and brainstorming sessions.</li>



<li>Embrace growth by providing and supporting opportunities for employees to learn new skills. This might include training programs, workshops and industry conferences.</li>



<li>Provide technology and other tools to support staff in innovation.</li>



<li>Bring in expert speakers from other organizations. This can offer fresh perspectives and the possibility of joint ventures.</li>



<li>Reward and recognize innovative approaches, whether that be a promotion or a fun prize like a gift card.&nbsp;&nbsp;</li>
</ul>



<h2 class="wp-block-heading" id="h-what-is-innovation-in-business-a-powerful-way-to-move-forward-and-grow">What Is Innovation in Business? A Powerful Way to Move Forward and Grow</h2>



<p>Innovation can take on many different forms. In business, it can encompass products, processes, marketing, business models and more. It can impact specific areas and set the stage for future growth. Like lifelong learning, continual innovation can help businesses gain a competitive edge. It can help them to be more effective and lead to tremendous success.&nbsp;Looking for more ways to innovate in business? Join <a href="https://labs.success.com">SUCCESS Labs</a> to connect with others, go after your goals and innovate in your business.</p>



<p class="has-small-font-size"><em>Photo by puhhha/Shutterstock</em></p>



<p></p>

Sandi Schwartz

Learn about innovation in business and its importance in developing solutions that meet changing customer needs.

What is innovation in business? Get the answer, plus expert insight and real-world examples, right here. | SUCCESS

What is Innovation in Business? Types, Tips and Ideas

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What is Innovation in Business? | SUCCESS

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Leadership | SUCCESS | What Achievers Read

<p>As <a href="https://successcom.wpenginepowered.com/generative-ai-advertising-strategy/">AI accelerates business complexity</a>, leaders need collective intelligence—not top-down control—to make better, faster decisions. Traditional hierarchies are out, and collaboration, critical thinking and collective foresight are in.&nbsp;</p>



<p>More companies are opening communication channels by setting up brain trusts, a concept introduced by Ed Catmull, co-founder of Pixar and co-author of <em>Creativity, Inc.</em>, to encourage more productive team feedback, solve complex problems and anticipate disruption. Here we explore what it means to have a brain trust for CEOs, benefits of brain trusts and how to create a brain trust in your company.</p>



<h2 class="wp-block-heading" id="h-what-is-a-brain-trust-nbsp"><strong>What is a brain trust</strong><strong>?</strong>&nbsp;</h2>



<p>“A brain trust is built on the idea that decisions are better when you tap into the collective knowledge and unfiltered opinions of a group,” says Tim Berney, CEO of <a href="https://www.vimarketingandbranding.com/" target="_blank" rel="noreferrer noopener">VI Marketing and Branding</a>. It’s really about getting beyond one person’s perspective and drawing on the wisdom of many. </p>



<p>“You bring together a small group of leaders, each with their own experience and point of view, to dig into a specific challenge,” explains Berney. “The goal isn’t just to give advice. It’s to help the person asking the question to see new angles and possibilities they might not have considered on their own.” The best type of brain trust for a business involves building a diverse group of individuals from across the organization, regardless of title or hierarchy.</p>



<h2 class="wp-block-heading" id="h-what-benefits-do-brain-trust-sessions-provide-nbsp"><strong>What benefits do </strong><strong>brain trust sessions</strong><strong> provide?</strong>&nbsp;</h2>



<p>A brain trust helps the team make more informed, effective decisions for the business. “One person brings [a challenging] question to the group, and instead of trying to solve it, everyone shares insights, examples and ideas that help expand the way you’re thinking about it,” explains Berney. The benefits result from considering diverse perspectives throughout the decision-making process. “It’s not about everyone agreeing; it’s about everyone contributing. When you build that kind of dynamic, you start to see problems and opportunities from angles you would’ve missed on your own,” he adds. </p>



<p>Brain trusts also help members widen their networks, creating opportunities for new <a href="https://successcom.wpenginepowered.com/how-to-create-strategic-partnerships/">partnerships</a> and resources. They also offer a level of emotional or moral support when everyone on the team shares their challenges, ideas and successes in order to learn and grow. “Everyone’s there to be honest—to share what’s really happening and to help each other think better,” Berney says. “There’s a real level of vulnerability in that. You have to show up as your full self, be generous with what you know and [be] just as willing to listen as you are to speak.”</p>



<p> At NU Media, for example, an internal brain trust model “flattens hierarchy and amplifies the collective intelligence” of the team, leading to the best solutions possible. “Every major campaign… starts with a cross-department ‘innovation council’ of strategists, designers and data analysts,” says Ada Hu co-founder and CEO of <a href="https://www.nu.marketing/" target="_blank" rel="noreferrer noopener">NU Media</a>. “This structure helps us identify opportunities faster and avoid blind spots that come from top-down decision-making….” says Hu. “By empowering <a href="https://successcom.wpenginepowered.com/next-generation-leader/">emerging leaders</a> to challenge ideas and co-create strategies, we’ve strengthened both innovation and retention.” </p>



<h2 class="wp-block-heading" id="h-how-the-brain-trust-model-is-helping-to-solve-complex-problems-nbsp"><strong>How the brain trust model</strong><strong> is helping to solve complex problems</strong>&nbsp;</h2>



<p>The <a href="https://successcom.wpenginepowered.com/values-of-a-good-leader/">future of leadership</a> isn’t about control. Instead, transparency and input are creating the conditions for teams to solve complex problems together, says Berney. Members of a brain trust from various departments, levels, skillsets and backgrounds work together to engage and brainstorm in order to determine the most effective solution possible.&nbsp;</p>



<p>“Instead of everyone staying in their own lane, they’re forming small, cross-functional groups…” explains Berney. “You’ll have someone from operations, someone from creative, someone from data, all looking at the same challenge from different angles…. More and more leaders are moving away from silos because they see that transformative ideas happen when people challenge and inspire each other’s thinking."</p>



<p>Brain trusts can also be valuable when trying to anticipate disruptions in the market, such as AI growth. “Brain trusts are a reminder that the best solutions often come from people—not just from asking a tool like ChatGPT,” says Berney. He believes that we all have blind spots, especially when the market is changing so quickly, and it’s beneficial to discuss these concerns as a group.&nbsp;</p>



<p>“Having others shine a light on what you’re not seeing allows you to plan ahead and better manage whatever is being changed or transformed.” This might look like identifying risks and opportunities about what will be disrupted, such as increased automation or job elimination, and what actions to take to adapt successfully.&nbsp;</p>



<h2 class="wp-block-heading" id="h-building-a-brain-trust-nbsp"><strong>Building a brain trust</strong>&nbsp;</h2>



<p>Building an effective brain trust involves taking time to set goals, strategically plan and handpick brain trust members that will make the most out of this collaborative opportunity. Here is a step-by-step framework for forming an internal brain trust at your company:&nbsp;</p>



<ol class="wp-block-list">
<li>Identify corporate goals and challenges that need the most attention.  </li>



<li>Invite a diverse group of experts who have a mix of skills, experiences and perspectives to join the brain trust. “Start small: bring together five to seven people from different teams who think differently,” suggests Hu.</li>



<li>Formalize the relationship by clearly outlining expectations, participation rules, roles and time commitment. “Create cross-functional teams where everyone has an equal voice, and make it safe to disagree,” advises Berney.</li>



<li>Meet regularly in-person or virtually to establish a rhythm for the group. Hu recommends meeting every couple of weeks to review major initiatives or challenges.</li>



<li>Keep it fresh by rotating brain trust members every few months so new perspectives are considered, says Hu.</li>



<li>"Capture ideas: Use shared boards or AI tools to summarize and track decisions."</li>



<li>Try incorporating an AI brain trust to act as another ‘chair in the room’ by using ChatGPT, Gemini, Miro’s AI, Notion AI or other tools, but be careful to balance technology and people. “Let AI handle data, but rely on people for insight, creativity and context,” recommends Hu.</li>



<li>Implement feedback for effective change. Be sure to celebrate ideas and wins, says Berney. “When people realize that insight matters more than hierarchy, that’s when they really start to show up and contribute.”</li>
</ol>



<p>Through collaborative brain trusts, companies can tap into a plethora of ideas to solve today’s most critical challenges.</p>



<p class="has-small-font-size"><em>Photo by JLco Julia Amaral/Shutterstock</em></p>

Discover how CEOs replace hierarchy with brain trusts to encourage collaboration, innovation and faster decision-making in the age of AI.

Discover how CEOs replace hierarchy with brain trusts to encourage collaboration, innovation and faster decision-making in the age of AI. | SUCCESS

Think Tank Leadership: How Smart CEOs Build Brains, Not Hierarchies

Think Tank Leadership: How CEOs Build Brain Trusts That Work | SUCCESS

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<p>Leading others is difficult. Whether managing a team of five or hundreds of thousands of employees, <a href="https://successcom.wpenginepowered.com/understanding-the-six-leadership-styles/">leadership</a> at any organization comes with demands and burdens that can buckle superiors.&nbsp;</p>



<p>A <a href="https://info.lhh.com/gbl/en/ICEO-LeadershipTransformation-2025" target="_blank" rel="noreferrer noopener">recent survey</a> of thousands of C-suite executives found that inflation, trade wars and rapid AI adoption has created a veritable pressure cooker for executives across organizations. Leadership burnout is up 4% from two years prior, and over 43% of organizations surveyed lost half their leadership team in the past year.</p>



<p><a href="https://successcom.wpenginepowered.com/values-of-a-good-leader/">Leaders</a> need to know how to adapt in situations like these, where they are squeezed from every side with economic, social and technological challenges. But focusing on external pressures may miss the point. They need to focus on a core internal attribute: curiosity.&nbsp;</p>



<p>“We come into the world curious,” says <a href="https://www.linkedin.com/in/tom-morris-0955474" target="_blank" rel="noreferrer noopener">Tom Morris</a>, a Yale-trained former Notre Dame professor turned public philosopher with over 30 published books such as the bestseller <a href="https://amzn.to/4odxBoY" target="_blank" rel="noreferrer noopener"><em>If Aristotle Ran General Motors</em></a> and <a href="https://amzn.to/3LwWzkI" target="_blank" rel="noreferrer noopener"><em>Stoicism for Dummies</em></a>. Far too often he’s seen leaders treat curiosity as an unimportant ideal rather than a core “intellectual virtue” in the way philosopher Aristotle might describe. He thinks that view doesn’t place curiosity in the right frame.&nbsp;</p>



<p>“This ability to admit we don’t know, and this ability to show genuine curiosity and to cultivate it in other people, I think it’s one of the most important leadership traits,” he says.&nbsp;</p>



<h2 class="wp-block-heading" id="h-putting-curiosity-in-its-proper-place">Putting curiosity in its proper place</h2>



<p>Morris is the founder of the Morris Institute for Human Values and has been helping business leaders at the highest levels cultivate curiosity and a love for learning in themselves and their employees for decades. In his experience, he’s seen far too many executives put up a facade of <em>seeming</em> to know—rather than face their uncertainties with courage and be curious.&nbsp;</p>



<p>“That’s where leaders block their own ability to learn. And that’s where they abandon their own ability to teach,” he says.&nbsp;</p>



<p>To the executives’ credit, according to <a href="https://www.sciencedirect.com/science/article/pii/S1048984325000190" target="_blank" rel="noreferrer noopener">recent research</a> published in <em>The Leadership Quarterly</em>, showing uncertainty has been correlated with negative social influence in organizations. However, <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC11134984/" target="_blank" rel="noreferrer noopener">other research</a> published in the <em>Quarterly Journal of Experimental Psychology</em> suggests there could be an “honesty premium” for leaders who express internal uncertainty about decisions to stakeholders.&nbsp;</p>



<p>While the jury is still out on how leaders can show uncertainty, Morris views proper leadership as a marriage between humility of character and nobility of purpose, with curiosity as a key ingredient. It’s a tense dance that pays off big for executives willing to learn the steps.&nbsp;</p>



<p>“They need to be open, and they need to be honest. And too many people are afraid of the <a href="https://successcom.wpenginepowered.com/benefits-of-being-vulnerable/">vulnerability</a> that may result, equating [it] to weakness in people’s eyes, but very few people actually view vulnerability as weakness,” he says.</p>







<h2 class="wp-block-heading" id="h-wisdom-from-sages-and-scientists">Wisdom from sages and scientists</h2>



<p>Morris doesn’t necessarily reinvent the wheel when it comes to helping leaders reflect on the world around them. Instead, he relies on intellectual giants of old and digs up forgotten wisdom, putting these gems of sagacity in a new light.&nbsp;</p>



<p>Take the work of Roman emperor and Stoic Marcus Aurelius, who Morris studied extensively for his recent work on Stoicism. Morris recounts one of Aurelius’ journal entries where the Roman leader wrote, “The obstacle is the way.” It struck him as a new way to approach problems.&nbsp;</p>



<p>“And I think what he means, in almost a zen master sense, let any difficulty, any hardship, any challenge, any obstacle, spark in you such curiosity that you will figure out how to use it, not just how to get rid of it, but how to use this experience to be even better than you would have been without it,” he says.&nbsp;</p>



<p>This idea isn’t unique to second-century philosophers either, Morris adds. Scientists take this approach to problems as well, viewing them as a positive rather than a negative. If a scientist has uncovered a new problem, they could end up winning a <a href="https://successcom.wpenginepowered.com/nobel-prize-innovation/">Nobel Prize</a>, he quips. </p>



<h2 class="wp-block-heading" id="h-the-fertile-soil-for-innovation-nbsp">The ‘fertile soil for innovation’&nbsp;</h2>



<p>Curiosity might sound like a nicety, but to Morris, it’s the engine of business innovation.&nbsp;</p>



<p>“It’s the fertile soil for creativity and innovation. And if you talk to top business leaders, it’s going to be hard for them to imagine anything more important than creativity and innovation for their business,” he says. </p>



<p>His statement rings especially pertinent in an age of continuous technological development, with AI leading the charge.&nbsp;</p>



<p>As a case study from the past, Morris takes a page—or rather a letter—from the book of the renowned English poet John Keats. At one of his “wisdom retreats” that he hosts for people from all over the globe, Morris recalled a letter that Keats sent to his brothers regarding a conversation he had about how great individuals accomplish major feats—a topic any leader would eagerly engage in.</p>



<p>In the letter, Morris says, Keats ponders what qualities make people like Shakespeare accomplish larger-than-life achievements. Keats identified a key quality that didn’t have a name at the time; one he coined “negative capability.”</p>



<p>“[Keats] says it’s the ability to confront uncertainty, perplexity, ambiguity, the fog of the future, and not engage in an irritable rushing to judgment. But the ability to just sit,” Morris explains. “The great people, Keats is saying, are the people who are able to hang back and allow their curiosity, that pause moment, to just take it all in.”</p>



<h2 class="wp-block-heading" id="h-embed-curiosity-into-company-culture">Embed curiosity into company culture</h2>



<p>Like any virtue or positive trait, Morris argues, curiosity is something business leaders can’t expect to grow on its own accord. It requires effort to become an intellectual muscle one is accustomed to flexing on a daily basis.&nbsp;</p>



<p>On the plus side, we’re all arguably born with an innate desire to know, as Aristotle begins his famous <em>Metaphysics.</em> But, this desire only grows with use and atrophies without constant engagement. How can busy leaders keep their drive to know and create active?&nbsp;</p>



<p>Morris has a remarkably simple solution: Make curious <a href="https://successcom.wpenginepowered.com/no-matter-how-busy-why-you-should-always-make-time-for-brainstorming/">brainstorming</a> a practice embedded in company culture. Not the kind of brainstorming where solving problems is the focal point, but a kind of dialogue focused on coming up with problems not yet noticed.</p>



<p>“What’s a problem we haven’t thought about solving? What’s a problem that could be posed with respect to our strategic plan, with respect to our goals this year?... And the more you cultivate that and people see it’s OK to do that, the more they’re going to sort of try it in their everyday life,” he suggests.&nbsp;</p>



<h2 class="wp-block-heading" id="h-the-key-to-a-new-kind-of-leadership">The key to a new kind of leadership</h2>



<p>The results of pursuing curiosity aren’t abstract, unlike Morris’ philosophical ponderings. They’re concrete changes that can completely transform a company from the top down. Morris recalls one such transformational example.</p>



<p>He was having dinner with the CEO of one of the largest communication companies in the world, along with a number of his direct reports. At the meeting, the CEO asked one of the team members why they hadn’t been first to market with their product. </p>



<p>Morris was prepared for the worst. “At first I thought he was just upbraiding the guy,” he explains. But he was pleasantly surprised. The direct report calmly explained the rationale behind the decision to the CEO.&nbsp;</p>



<p>The CEO’s response? “OK. I like that.”&nbsp;</p>



<p>Morris casts the event as a testimony of the power of curious leadership. “At first, I thought he was just angry, but he was genuinely curious. And he asked some other follow-up questions that reinforced that. And it kind of reinforced to the guys around the table, it's OK not to be first to market if we’re best to market.”</p>



<p>That’s the edge that being a curious leader cultivates. Not the ability to sit in wonder without action, but the virtue to approach a problem as something that shapes us and helps us evolve individually and collectively.</p>



<p class="has-small-font-size"><em>Photo by insta_photos/Shutterstock</em></p>

Brett Surbey

Discover how curiosity helps leaders thrive through uncertainty, spark creativity and build resilient teams in a rapidly changing world.

Discover how curiosity helps leaders thrive through uncertainty, spark creativity and build resilient teams in a rapidly changing world. | SUCCESS

The Case for the Curious Leader: Thriving Through Change and Uncertainty

The Case for the Curious Leader: How Curiosity Drives Innovation | SUCCESS

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Professional Growth

Professional Growth Archives

Professional Growth | SUCCESS | What Achievers Read

<p>Career stability used to depend on how many letters you had after your name denoting the degrees you’d earned, and being able to work your way up the ladder in one organization over many years. However, in today’s technology-driven environment with the half-life of skills shrinking across every industry, success is all about staying adaptable through continuous learning to develop new knowledge, skills and abilities.&nbsp;</p>



<p>Remaining indispensable in today’s job market means being flexible, curious and willing to build learning agility through mentorship, microlearning and <a href="https://successcom.wpenginepowered.com/ai-leadership-skills/">AI-driven education</a>. As the world moves from a job-based to a skills-based economy, it’s critical to evaluate the skills you can offer, suggests Annabelle Vultee, CEO of <a href="https://www.goodhabitz.com/en-gb" target="_blank" rel="noreferrer noopener">GoodHabitz</a>, a learning and development (L&amp;D) company that provides digital skills development solutions for organizations to bring back the joy of learning and build habits that stick. </p>



<p>“If you look at the <a href="https://www.weforum.org/publications/the-future-of-jobs-report-2025/" target="_blank" rel="noreferrer noopener">World Economic Forum Future of Jobs report</a> from this February, you’ll see that 60% of employees, according to global CEOs, need to be upskilled or reskilled by 2030,” notes Vultee. That means the majority of workers are going to need a different skill set or new job in the next 5 years. “There will be a smaller handful of people who have all the skills that everyone wants who will get paid huge amounts of money,” explains Vultee.</p>



<p>How can you become that type of employee? Here we’ll explore how lifelong learning can give you an edge in your career and steps to help you upskill in this rapidly shifting economy.&nbsp;</p>



<h2 class="wp-block-heading" id="h-adaptability-and-lifelong-learning-are-edging-out-tenure-and-credentials-nbsp"><strong>Adaptability and lifelong learning are edging out tenure and credentials&nbsp;</strong></h2>



<p>While not a new concept, lifelong learning at work is the foundation of modern career stability. “In today’s workplace, the ability to learn, unlearn, and relearn has become more valuable than years of experience,” says Vultee. “Employees who adapt easily to change and demonstrate openness to continuous learning are the ones who thrive.”</p>



<p>She equates this ability of continuously <a href="https://successcom.wpenginepowered.com/employability-skills/">developing new skills</a> to being more like a Swiss Army knife—being able to offer a multitude of skills and shift from one to another depending on your employer’s current priorities. This needs to happen rapidly to stay relevant, which means there’s no time to go back to school. “It used to be that your continuous learning was a master’s degree or a Ph.D., but that model is being disrupted,” says Vultee.&nbsp;&nbsp;&nbsp;</p>



<p>Lifelong learning is effective because it provides the skills and mindset to thrive as the world changes. It helps you stay relevant in your field, foster innovation and creativity, approach challenges with new perspectives, build a broader network and stay confident and motivated even if you have to pivot roles.</p>







<h2 class="wp-block-heading" id="h-top-skills-that-will-help-you-thrive-in-the-workplace"><strong>Top skills that will help you thrive in the workplace</strong></h2>



<p>There’s a list of 10 major skills that global CEOs are looking for, and almost every one of them is a human skill, says Vultee. For a long time, we haven’t focused on building <a href="https://successcom.wpenginepowered.com/soft-skills-examples/">soft skills</a> in the same way that hard, more technical skills are acquired.&nbsp;</p>



<p>You don’t have to be a born leader or have a natural tendency to be adaptable. “You absolutely can get trained on these [soft skills],” notes Vultee. “With communication, creativity, [etc.] there are degrees and a subjectivity, but actually we're getting more and more scientific about how good you are relative to the rest of the world and moving the needle on improving those skills.”&nbsp;</p>



<p>According to the World Economic Forum’s Future of Jobs report, you’ll want to prioritize the following when pursuing professional skill development.&nbsp;</p>



<ol class="wp-block-list">
<li>Analytical thinking and innovation, even as automation and AI become more prominent</li>



<li>Active learning and learning strategies to seek out and digest new information</li>



<li>Creativity, originality, and initiative to translate imagination into action</li>



<li>Technology design and programming</li>



<li>Critical thinking and analysis</li>



<li>Complex problem-solving to take multifaceted issues and break them down into digestible pieces</li>



<li>Learning agility in leadership social influence to motivate and inspire others</li>



<li>Emotional intelligence to look inward to gauge your self-perception</li>



<li>Reasoning and problem-solving to address challenges</li>



<li>Systems analysis and evaluation to understand operations and how they can be improved</li>
</ol>



<h2 class="wp-block-heading" id="h-agile-learning-and-development-tools-nbsp"><strong>Agile learning and development</strong><strong> tools</strong>&nbsp;</h2>



<p>Whether you are moving into a new decision-making role or figuring out how to utilize AI through effective prompting, there are a variety of educational strategies to explore ranging from formal learning, like professional certifications, to informal peer-to-peer knowledge sharing and mentorships, to self-directed education with apps.</p>



<p>A popular option right now is microlearning, also referred to as “bite-sized learning” or “activity-based learning.” Most people are busy and are squeezing in learning in quick spurts, says Vultee. “Anything that creates a habit needs to be… a simple trigger, so it’s usually the same time of day or the same sort of activity.” The best kind has an element of gamification that offers rewards so users can create a habit. The worldwide benchmark is Duolingo, says Vultee. Her company recently piloted an app for AI learning based on the design of Duolingo.&nbsp;</p>



<p>Here are other ways to develop new competencies that you can initiate on your own or request from your employer:&nbsp;</p>



<ul class="wp-block-list">
<li>Online courses through platforms like Masterclass, Coursera, edX, and LinkedIn Learning</li>



<li>Mentoring programs</li>



<li>Internal workshops led by subject matter experts</li>



<li>Job rotation and cross-training at your current organization</li>



<li>Leadership development tracks to prepare for a future role</li>



<li>Technical certifications to demonstrate proficiency in a specific area</li>



<li>AI-powered learning platforms that deliver personalized, on-demand training based on analyzing your needs and progress</li>
</ul>



<h2 class="wp-block-heading" id="h-building-a-personal-learning-system-nbsp"><strong>Building a personal learning system</strong>&nbsp;</h2>



<p>If you are ready to upskill to stay relevant using AI platforms, habit loops and skill audits, you’ll want to approach your continuous learning with these five steps in mind.&nbsp;</p>



<ol class="wp-block-list">
<li>Identify skill gaps so you know where to focus your continuous learning.</li>



<li>Determine how you best learn, since everyone learns differently.</li>



<li>Define clear, measurable learning goals that align with your current job or future prospects.</li>



<li>Tap into technology to help track learning programs.</li>



<li>Measure success—this can now be done using AI. “By identifying patterns humans miss and personalizing learning journeys, AI enables organizations to predict performance, close skills gaps proactively, and measure <a href="https://successcom.wpenginepowered.com/soft-skills-business-success/">soft skills impact</a> through objective business outcomes,” says Vultee.</li>
</ol>



<p>If you’re concerned about staying valuable at work, it may be time to learn some new skills, especially those related to engaging with both AI and humans.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by Inside Creative House/Shutterstock</em></p>

Stay relevant in a fast-changing job market. Learn how continuous learning, upskilling and AI tools can future-proof your career success.

Stay relevant in a fast-changing job market. Learn how continuous learning, upskilling and AI tools can future-proof your career success. | SUCCESS

Continuous Learning Is the New Job Security

Continuous Learning: The Key to Job Security | SUCCESS

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<p>When I was younger, I thought being a leader meant carrying everything on my shoulders. Back in the early FUBU days, I wasted months chasing solutions I could’ve solved in days if I’d just reached out. I believed asking for help would make me look weak. Turns out, it made me less effective. I learned the hard way that <a href="https://successcom.wpenginepowered.com/values-of-a-good-leader/">true leadership</a> isn’t about having all the answers—it’s about knowing who to call when you don’t.</p>



<p>Think of it as the “<a href="https://successcom.wpenginepowered.com/how-to-become-a-better-delegator/">art of delegating</a>.”</p>



<p>Over the years, I’ve seen the power of bringing in other leaders who can own an initiative and inspire confidence. The right partner doesn’t just know the answers. They know the right questions to ask. The right partner doesn’t just open doors you didn’t know existed. They walk you through them. That step can save time, money and energy you’d otherwise waste figuring it out yourself.</p>



<p>In my world, that might mean <a href="https://successcom.wpenginepowered.com/driven-the-shark-tank-daymond-john-story/">brand building or scaling a business</a>. In global trade, it can be the difference between shutting down or becoming a Fortune 500 company. That’s where someone like my friend <a href="https://kerimkfuri.com/" target="_blank" rel="noreferrer noopener">Kerim Kfuri</a> comes in. As CEO of <a href="https://theatlasnetwork.com/" target="_blank" rel="noreferrer noopener">The Atlas Network</a>, he’s built his name on guiding leaders through sourcing and manufacturing challenges that would crush most businesses.</p>



<p>When tariff changes rocked global trade, countless entrepreneurs were left scrambling. Where do I source? How will these costs hit my bottom line? Do I have the right partners? Kerim and his team were on the front lines, cutting through the noise with clear answers.</p>



<p>He doesn’t just put out fires—he <a href="https://successcom.wpenginepowered.com/how-to-build-resilience/">builds resilience</a>. He helps leaders prepare for the unexpected so they can weather the storm.</p>



<p>A good leader knows optionality is power. Too many people treat supply chains as if they’re fixed in stone. Kerim pushes businesses to diversify so they’re never stuck with just one option, one market or one way forward.</p>



<p>But this lesson goes beyond manufacturing. It’s leadership in action. Real leaders don’t need all the answers. They need to know who to lean on—and when. Surrounding yourself with the right leaders isn’t a weakness. It’s one of the smartest competitive advantages you can have.</p>



<p>I’ve always said the best entrepreneurs are students first. They listen. They learn. They pull perspective from those in the trenches. They apply it to their own lane. That’s how businesses grow. That’s how leaders grow.</p>



<p>So, let me ask you: What’s the project you’ve been wrestling with alone? Who could you bring in to help cut through the noise? And if you did, how much time, energy and money would you get back to focus on what really moves the needle?</p>



<p>Because here’s the truth—leadership isn’t about standing above others. It’s about standing with them.</p>



<p>Stay sharp. Stay connected. And remember: No leader wins alone.&nbsp;</p>



<p class="has-small-font-size"><em>Photo Courtesy of Daymond John</em>. <em>Discover more by subscribing to </em><a href="http://offer.success.com/success-plus"><em>SUCCESS+™</em></a><em> to read the print issue in its entirety and so much more.</em></p>

Daymond John

Daymond John shares how learning to delegate transformed his leadership and why great leaders rely on the right people—not doing it all alone.

Daymond John shares how learning to delegate transformed his leadership and why great leaders rely on the right people—not doing it all alone. | SUCCESS

The Art of Delegation:  What I Learned About Leadership from Kerim Kfuri, CEO of The Atlas Network

The Art of Delegation: Leadership Lessons from Daymond John | SUCCESS

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AI &amp; Technology

AI &amp; Technology Archives

AI &amp; Technology | SUCCESS | What Achievers Read

<p>By this point in the AI revolution, the phrase “AI won’t take your job, but someone using AI will” has saturated the ears of marketers and business owners alike. While admittedly grating at times, innovative leaders are seeing truth in the technological platitude in a new light as <a href="https://successcom.wpenginepowered.com/microsoft-introduces-autonomous-ai-agents/">AI agents</a>—autonomous cybernetic partners that can think, act and learn—grow in capability and popularity.&nbsp;</p>



<p>According to the <a href="https://www.marketingaiinstitute.com/hubfs/2025%20State%20of%20Marketing%20AI%20Report.pdf" target="_blank" rel="noreferrer noopener">AI Marketing Institute’s 2025 State of Marketing AI Report</a>, 74% of respondents said that AI was either “critically important” or “very important” to their marketing efforts. Of those surveyed, 60% were either piloting <a href="https://successcom.wpenginepowered.com/youtube-ai-video-marketing-tools/">AI tools</a> in their organizations or scaling them to widespread use.&nbsp;</p>



<p>These agents, in tandem with technologically adept users behind the scenes, are spearheading a new kind of marketing for brands across the globe with impressive results.</p>



<div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div>



<p><em><strong>Breaking:</strong> <a href="https://successcom.wpenginepowered.com/why-ai-projects-fail-and-how-to-succeed/">What Percentage Of AI Projects Fail? The Shocking Truth You Need To Know</a></em></p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<h2 class="wp-block-heading" id="h-autonomous-marketing-agents-in-action">Autonomous marketing agents in action</h2>



<p>AI-agent focused health care marketing agency <a href="http://caidera.ai" target="_blank" rel="noreferrer noopener">Caidera.ai</a> has used multilevel AI agent schemas to develop content at scale. Faced with strict regulations (e.g., HIPAA &amp; FDA), the agency had to create content with each claim substantially backed up by credible sources. No small feat.&nbsp;</p>



<p>The agency used multiple AI agents to source and verify its scientific claims, draft content at scale, such as newsletters and advertisements, and check its marketing materials with regulatory guidelines. Using these agents significantly reduced manual work for its staff and had noticeable ROI benefits: They had double conversion rates compared to traditional marketing methods and needed 40% less resources to create campaigns.&nbsp;</p>



<p>Oz Etzioni, co-founder and CEO of the company <a href="https://www.clinch.co/" target="_blank" rel="noreferrer noopener">Clinch</a>, and his team have created what he calls an “orchestration operating system” for advertising across all kinds of channels, known as Flight Control. Multiple AI agents operate to help his <em>Fortune</em> 500 clients with creative strategy, distribution, optimization and data and analytics for media campaigns. Etzioni describes how his clients can have conversations with multiple types of agents to understand best marketing practices, historical data trends on their previous campaigns and other key metrics all in plain language, after relevant data is fed to the agents to learn about their company’s best marketing practices.&nbsp;</p>



<p>A core example he shared was how brands can simply upload their master reference documents and brand guidelines to create ads for all types of channels at scale using conversational instructions: “So something that used to take days and weeks [and] multiple teams, now takes minutes.”&nbsp;</p>



<p>The results are exciting, but they also come with caveats.&nbsp;</p>







<h2 class="wp-block-heading" id="h-great-results-require-great-data">Great results require great data</h2>



<p>Etzioni doesn’t hold back from describing the benefits of using agentic AI in marketing campaigns, but he doesn’t glamourize AI partners either.</p>



<p>“You [cannot] just create an agent and let it run—it will be clueless… So you gotta have the data behind it to feed and educate the agent in order… to get you what you want,” he says, adding, “The quality of your data really determines how good your agent is.”</p>



<p>Imran Jaffery, VP of growth marketing at <a href="https://theshiftnetwork.com/" target="_blank" rel="noreferrer noopener">The Shift Network</a>, recommends training your AI agent on every bit of marketing information you can find so it can create multiple creative outputs that <a href="https://successcom.wpenginepowered.com/generative-ai-advertising-strategy/">match your brand’s voice</a> and goals. His reason? Your business has “unique needs” and assumedly swaths of unique knowledge on how to meet them—use it.&nbsp;</p>



<p>“We’ve trained an AI agent, built on GPT-5, on every aspect of our business from brand identity, values, historical performance and business goals,” he says.&nbsp;</p>



<h2 class="wp-block-heading" id="h-scale-and-speed-aren-t-the-only-considerations">Scale and speed aren’t the only considerations</h2>



<p>AI marketing agents open the door to a level of scalability for creative work that excites brands, Etzioni notes, but excitement without proper planning won’t give the results they're looking for. He thinks a focus on generating marketing materials only leads to additional bottlenecks—creating more materials means you have to know what to do with them.&nbsp;</p>



<p>“You have 50,000 creatives; before, you had 500. How are you gonna traffic them? How are you gonna control [them] ? How are you gonna measure [them]?” he rhetorically suggests, noting that companies that use AI marketing agents need to “grow at the same time or else you’re gonna create multiple bottlenecks and it’s all gonna fall down on more people.”</p>



<p>For those interested in creating their own AI agents to grow their campaigns, Etzioni suggests treating agentic AI “like any other technology.” You need to know what your goals are, what challenges you are solving with the agent specifically and how you will measure success, he recommends.&nbsp;</p>



<h2 class="wp-block-heading" id="h-transparency-is-key-to-retaining-authentic-client-connections">Transparency is key to retaining authentic client connections</h2>



<p>Communication is always a key ingredient in maintaining healthy customer relationships. Introducing AI agents into your marketing campaigns can bring about massive change at scale, and that increases the risk of sending the wrong message to consumers.&nbsp;</p>



<p>Etzioni has seen brands rush to implement AI agents too quickly, without letting their clients or user base know that they’re going to be building a brand-new technology.&nbsp;</p>



<p>“I think people are rushing to the market too fast…. You gotta be transparent with your clients as well,” he advises. He suggests letting clients know that you’re experimenting with a new technology and set expectations from the get-go.&nbsp;</p>



<h2 class="wp-block-heading" id="h-there-s-an-agent-for-that">‘There’s an agent for that’</h2>



<p>It’s been suggested by experts in the AI space that the rise of LLMs like <a href="https://successcom.wpenginepowered.com/how-to-use-chatgpt/">ChatGPT</a> are just the beginning of a “golden age” in machine learning and are ushering in a massive wave of opportunities for those who are willing to grab them.&nbsp;</p>



<p>As a pioneer in the agentic AI space, Etzioni compares the current technological climate surrounding AI agents to another technological boom in the 2000s: the iPhone.&nbsp;</p>



<p>“ But I do think… the same way we had… when the iPhone launched and… we had an app for that…. I think we're coming to that peak as well with applications for AI and agents that people are building agents for specific things and there's gonna be an agent for this, an agent for that.”</p>



<p>It’s undeniable that there is pressure to adopt AI agents to give your business an edge. Competitors that adopt the burgeoning tech have an edge in speed, scale and analysis. However, everyone rushing to use the technology as soon as possible can give thoughtful leaders an advantage: careful, transparent and methodical implementation—that will give them the real edge.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by Drazen Zigic/Shutterstock</em></p>

Learn how autonomous AI agents are transforming marketing campaigns with faster workflows, smarter data and higher ROI.

Learn how autonomous AI agents are transforming marketing campaigns with faster workflows, smarter data and higher ROI. | SUCCESS

Autonomous Marketing: When AI Agents Run the Campaign

Autonomous Marketing: When AI Agents Run the Campaign | SUCCESS

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Two business men shaking hands in a business setting

Culture &amp; Workplace

Culture &amp; Workplace Archives

Culture &amp; Workplace | SUCCESS | What Achievers Read

<p>When George Mattson met Ed Bastian in the late 1990s, he couldn’t have predicted their relationship would eventually help shape how millions of people travel around the world.</p>



<p>At the time, Mattson was a young banker at Goldman Sachs. He’d just taken on responsibility for major client relationships in the Southeast, including Delta Air Lines.</p>



<p>Bastian, who’d recently joined Delta from PepsiCo, was then the airline’s controller. They were both in their early 30s, early in their leadership journeys and, at least on paper, just two more names on each other’s growing contact lists.</p>



<p>“In that period of my career, I was <a href="https://successcom.wpenginepowered.com/13-key-traits-of-strong-professional-relationships/">building relationships</a> with hundreds of different people,” Mattson recalls. “You never know which relationships you build over time will become more central to your future activities.”</p>



<p>At first, he and Bastian didn’t have many reasons to overlap day to day. As Bastian was promoted to CFO, however, he took on responsibility for Delta’s international partnerships, mergers and acquisitions and Wall Street relationships. That’s where he and Mattson began intersecting more frequently, working together on transactions and long-term strategy.</p>



<p>Over the years, their touchpoints multiplied. When Mattson left Goldman Sachs in 2012, he got a call he hadn’t anticipated: Delta’s then-CEO Richard Anderson and Bastian invited him to join the airline’s board. He accepted and, soon after, became chair of the finance committee, where he worked more closely with Bastian.</p>



<p>Three decades after their first meeting, both men are CEOs: Mattson now leads <a href="https://wheelsup.com/" target="_blank" rel="noreferrer noopener">Wheels Up</a>, a private aviation company offering on-demand private flights and a membership program, and Bastian is CEO of Delta. Their long-running relationship has evolved into a <a href="https://successcom.wpenginepowered.com/how-to-create-strategic-partnerships/">strategic partnership</a> between the two companies.</p>



<p>Wheels Up and Delta launched a global partnership that gives members of Delta’s 360 program (an invitation-only membership for Diamond Medallion members) access to private aircraft options and flight credits through Wheels Up, while Wheels Up members can earn Delta Medallion Status based on qualifying flight spend, apply Wheels Up funds toward Delta flights and also accrue SkyMiles. In summer 2025, the two companies deepened the partnership, offering travelers flying Delta to five European cities—Athens, Barcelona, Naples, Nice and Rome—the option to add a Wheels Up private jet to extend their journey.</p>



<p>Forging <a href="https://successcom.wpenginepowered.com/connecting-with-people/">authentic connections</a>—not for what people can do for you, but out of curiosity and a genuine desire to learn—has been a constant in Mattson’s professional life.</p>



<p>“Make sure you’re building relationships—substantive relationships—throughout your career,” he says. “[This is] particularly [important] now, when so much of business gets transacted in an automated way, on text, on email, by Zoom, and increasingly with AI.”</p>



<h2 class="wp-block-heading" id="h-why-professional-relationships-matter"><strong>Why professional relationships matter</strong></h2>



<p>Mattson attributes much of his success to the connections he’s made with people along the way. Relationships aren’t just nice to have alongside technical skills; they’re central to long-term success.</p>



<p>He points back to those early years covering Delta as one of many corporate clients. “I was always trying to engage with people and, in the process, not only learn from them but also allow them to get to know me,” he says. That dual focus—learning from others and letting them see who he is—laid the groundwork for opportunities he couldn’t have predicted, from his board seat at Delta to the eventual Wheels Up and Delta partnership.</p>



<p>“In every interaction, you’re building your reputation,” he says. “You don’t know in real time which relationships will end up being the most important ones.”</p>



<p>Here, Mattson shares six keys to building and deepening professional relationships that last.</p>



<h3 class="wp-block-heading" id="h-1-balance-professional-with-personal">1. <strong>Balance professional with personal</strong></h3>



<p>Over time, Mattson and Bastian’s relationship moved from the boardrooms to the tee box. The two both now live in Atlanta and enjoy traveling together, along with a friendly rivalry on the golf course. (Mattson jokes Bastian is improving, but that he’s still a little better.) Their partners are close friends too. That personal closeness, he says, is part of what makes the professional relationship so strong. But the key is knowing where to draw the line.</p>



<p>“We have a personal friendship and a business relationship. Those are complementary but separate,” Mattson says. When they’re on the golf course, it’s about fun and connection. When they’re aligning their companies on a complex initiative, it’s about making the right decisions for both organizations.</p>



<p>For your own career, that might mean grabbing coffee with a colleague just to talk about life, not work—and also knowing when to pivot into a more formal, business-focused mode when the situation calls for it.</p>



<h3 class="wp-block-heading" id="h-2-focus-on-trust">2. <strong>Focus on trust</strong></h3>



<p>Ask Mattson what sits at the core of his relationship with Bastian and he doesn’t hesitate to respond: trust.</p>



<p>“Ed and I have known each other for about 30 years,” he says. “There’s trust. I know what he’s going to do; he knows what I’m going to do. We’ve built this base of trust, and trust comes from engagement in a way that’s consistent.”</p>



<p>Mattson, who is Greek American, points to a concept from his upbringing: <em>filotimo</em>. The word doesn’t have a clear English translation, but in his words, it reflects honor and the idea that you’re representing more than yourself.</p>



<p>“You’re representing where you come from,” he says. “You’re representing your family. You’re building a reputation. You’re doing the right thing not just when people are looking, but also when they’re not.”</p>



<p>Over time, that consistency—showing up, doing what you said you’d do, choosing the right path even when it’s not the easiest or most expedient—creates a pattern people can rely on. “You’re building your reputation every day in every interaction,” Mattson says.</p>



<h3 class="wp-block-heading" id="h-3-communication-is-key">3. <strong>Communication is key</strong></h3>



<p>The partnership between Wheels Up and Delta means Mattson and Bastian are in close contact but not often physically in the same room. Instead, they stay in touch through frequent check-ins.</p>



<p>“We often text each other questions or just pick up the phone to talk,” Mattson says. It’s not about scheduling a major meeting every time something comes up; it’s about making space for ongoing real-time dialogue.</p>



<p>He sees this conversational approach as especially important now, when many interactions are mediated by platforms and automation. Tools are helpful, he says, but they shouldn’t replace genuine human exchange.</p>



<p>In your own career, that might mean sending a quick text to clarify something instead of letting a misunderstanding simmer or scheduling a short call instead of drafting a long email.</p>



<h3 class="wp-block-heading" id="h-4-rethink-networking">4. <strong>Rethink networking</strong></h3>



<p>If you dread walking into a crowded <a href="https://successcom.wpenginepowered.com/importance-of-professional-networking-events/">networking event</a>, you’d be like most people. “It’s awkward, right?” says Mattson. “You walk in, there’s a bunch of people you don’t know. It’s crowded. It’s noisy. You’re not sure what people are talking about.”</p>



<p>His advice: Don’t lead with a pitch.</p>



<p>“Rather than walking over to the corner and letting the time pass, walk up to a conversation that’s happening,” he suggests. “Listen for a while to what’s being said. Figure out how to engage in that conversation.”</p>



<p>You don’t have to introduce yourself with a rehearsed elevator pitch about who you are or what you do. Start by listening, then “look for the opportunity or the moment to engage in a way that’s additive,” Mattson says.</p>



<h3 class="wp-block-heading" id="h-5-always-think-forward">5. <strong>Always think forward</strong></h3>



<p>When Mattson first started working with Delta, he and Bastian were at similar professional stages, and their careers rose in tandem. That parallel growth has complemented their work together over time—but Mattson cautions against networking only with people at your own level.</p>



<p>“When you’re learning something new, whether you’re 20 at the beginning of your career or 60 at the end, you’re learning from experiences and you’re learning from people,” he says. Those people can be colleagues, mentors, clients, superiors or even those junior to you.</p>



<p>Mattson encourages seeking out rooms with more senior, experienced people you can learn from and then asking thoughtful questions. One of his favorites: What advice would you have for someone at my stage of career?</p>



<p>“That’s acknowledged as courageous,” he says. It signals that you’re serious about growing, and it often opens the door to deeper, ongoing conversations.</p>



<h3 class="wp-block-heading" id="h-6-follow-through-with-follow-up">6. <strong>Follow through with follow-up</strong></h3>



<p>Finally, Mattson believes one of the most underrated relationship-building actions is simple: following up.</p>



<p>After meeting someone, a short note (i.e., “It was great to meet you. I really enjoyed our discussion about XYZ, and I hope we see each other again soon!”) stands out.</p>



<p>He suggests thinking of follow-ups as interactive, not static. A message that references something you talked about, asks a brief question or proposes a next step is also a way to draw the other person out, he says.</p>



<p>Based on their response, which helps you gauge their interest in moving forward, you can decide where to go from there.</p>



<h2 class="wp-block-heading" id="h-the-bottom-line-on-relationships"><strong>The bottom line on relationships</strong></h2>



<p>Mattson’s relationship with Bastian has spanned decades, industries and job titles, culminating in a collaboration that reshapes how two major aviation brands serve their customers. But from his perspective, it all comes back to the same fundamentals he used as a young banker walking into crowded rooms full of strangers.</p>



<p>Have an openness and willingness to engage. Put yourself out there in the context of learning. Do the right thing consistently, even when no one’s watching. You may not know which relationships will define your career over time, but they’ll end up being your most valuable asset. Keep building them, one interaction at a time.</p>



<p class="has-small-font-size"><em>Photo by Rawpixel.com/Shutterstock</em></p>

Kelsey Ogletree

Wheels Up CEO George Mattson shares 6 timeless lessons on building meaningful professional relationships, trust and long-term career growth.

Wheels Up CEO George Mattson shares 6 timeless lessons on building meaningful professional relationships, trust and long-term career growth. | SUCCESS

6 Lessons on Professional Relationships From CEO George Mattson

6 Lessons on Professional Relationships From George Mattson | SUCCESS

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<p>Climbing career ladders is crucial to professional success. However, growing in the same company for over a decade just might be the key to <a href="https://successcom.wpenginepowered.com/career-goals/">professional growth</a>. Choosing beyond a traditional career-oriented path, <a href="https://www.linkedin.com/in/koral-chen/" target="_blank" rel="noreferrer noopener">Koral Chen</a> grew from a college intern to senior vice president of brand development and licensing of SMAC Entertainment, a talent management firm.</p>



<p>As a busy communications and business major, sophomore student Chen was trying to find an internship that didn’t require several interview rounds or a cover letter. Landing a job interview with <a href="https://www.smac-ent.com/" target="_blank" rel="noreferrer noopener">SMAC Entertainment</a>, she met the executive vice president over coffee and secured her internship. Unknowingly, she also claimed her seat at the table for the next decade.&nbsp;</p>



<h2 class="wp-block-heading" id="h-making-the-first-connection-nbsp"><strong>Making the first connection</strong>&nbsp;</h2>



<p>Chen initially began working on the talent management side before advancing to brand licensing, and now she is building out the commercials and production department. Chen explains that her tenure at SMAC is driven by a fundamental but simple reason: “It was between SMAC and a different company that was definitely more well-known on paper and would have probably been a better resume opportunity. But for some reason, [I] chose to go with SMAC,” she says.&nbsp;</p>



<p>And it didn’t take long for her to realize she had a passion for nurturing talent and brands. Her first brand launch was with Michael Strahan, television host for <em>Good Morning America</em>. Catering to morning news watchers, viewers often took fashion advice from Strahan, which meant there was an organic need for professional attire. Gaining success, they expanded to several JCPenney stores and offer a full lifestyle brand to men and boys.</p>



<p>Chen is also a key player behind sports commentator Erin Andrews’ clothing line Wear. The women’s sportswear market had been lacking in clothing and style, with nearly 50% white space; now, the brand offers an apparel line for female fans.&nbsp;</p>



<p>Since then, SMAC has branched out into the NFL and beyond. “We started with the NFL, and now across every major league, about 30 different colleges as well,” Chen reports.&nbsp;</p>



<h2 class="wp-block-heading" id="h-expanding-the-brand-vision-nbsp"><strong>Expanding the brand vision&nbsp;</strong></h2>



<p>Chen notes that the identity of branding has evolved during her time in brand management. In the past, celebrity names were essential to building a brand and receiving retail placement.&nbsp;</p>



<p>However, Chen believes that’s a misconception. “At the core of it, it needs to be a product that people need, regardless of the celebrity that’s attached to the celebrity,” Chen explains, “kind of like adding a really great secret sauce that we’re able to create really fun moments around it, but it’s not going to guarantee success.”</p>



<p>So, how does a <a href="https://successcom.wpenginepowered.com/how-to-build-a-brand/">brand successfully reach its target audience</a>? By creating a quality product that genuinely connects to brands.&nbsp;</p>



<h2 class="wp-block-heading" id="h-balancing-leadership-nbsp"><strong>Balancing leadership&nbsp;</strong></h2>



<p>Holding an executive position now, Chen has learned that effective leadership is all about <a href="https://successcom.wpenginepowered.com/how-to-delegate/">delegating</a>. Schedules get busy, and it can be hard to stay on track, which is why leaning on each other and delegating are the best ways to move forward. “The team always says you need to delegate, right? That’s kind of the biggest thing, and it’s taking the time to teach the whole team [to be proactive],” she says.&nbsp;</p>



<p>She encourages her team to think ahead, seizing future business opportunities and taking ownership of projects rather than just responding to tasks. “If you’re just reacting, then you’re going to just always be a step behind,” Chen emphasizes.&nbsp;</p>



<h2 class="wp-block-heading" id="h-looking-back-nbsp"><strong>Looking back&nbsp;</strong></h2>



<p>Although her career path wasn’t conventional, Chen says it was the right decision for her. “I think the biggest thing was trusting my gut to take on this job, as opposed to, again, the one that was probably more cookie-cutter and better on the resume,” she says.&nbsp;</p>



<p>Passing on bigger companies and opportunities has given her the chance to build her career without listening to the extra noise and pressure that accompanies career choices.&nbsp;</p>



<p>She advises young professionals entering the workforce today to start being vocal. “There’s been countless people in our company [who] have said, ‘I’m super interested in this. Can I join this meeting?’ And it could be something they have nothing to do with, but giving them that ability to do a little bit extra and explore that and see if that’s something that’s interesting to them, I think is fulfilling for them and also good for the company because you may unlock different talent,” Chen says.&nbsp;</p>



<p>This applies not only to entry-level professionals but those already well into their careers. Chen also states that for those looking to get noticed, it is time to stop waiting for a job listing and start reaching out to build connections.</p>



<p>Chen believes you don’t need a perfect plan; it all begins with trusting your gut and focusing on where you excel.</p>



<p class="has-small-font-size"><em>Photo by GaudiLab/Shutterstock</em></p>

Rena Machani

Discover how Koral Chen rose from intern to SVP at SMAC Entertainment, driving brand success for stars like Michael Strahan and Erin Andrews.

Discover how Koral Chen rose from intern to VP at SMAC Entertainment, driving brand success for stars like Michael Strahan and Erin Andrews. | SUCCESS

Inside Koral Chen’s Rise From College Intern to Senior Vice President at SMAC Entertainment

Inside Koral Chen’s Rise: From College Intern to SMAC SVP | SUCCESS

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Smiling woman shaking hands with client in office

<p>Close to 2 million people divorce each year in the U.S., and <a href="https://www.pewresearch.org/short-reads/2025/10/16/8-facts-about-divorce-in-the-united-states/" target="_blank" rel="noreferrer noopener">one in three people</a> who have been married have experienced a divorce. Divorce can be heartbreaking, financially difficult and exhausting, but it can also come with the motivation to reinvent yourself, both personally and professionally.</p>



<p>Oona Metz, a Boston-based psychotherapist with 30 years of experience helping women navigate divorce, is the author of the book <a href="https://amzn.to/4oPiD8u" target="_blank" rel="noreferrer noopener"><em>Unhitched: The Essential Divorce Guide for Women</em></a> publishing in 2026. She shares that women are using the pivotal personal decision to get a divorce as a launching point to upskill, <a href="https://successcom.wpenginepowered.com/tips-for-career-change/">change careers</a> or start purpose-driven businesses, as an evolution of their identities.&nbsp;</p>



<p>Some people seek deeper meaning, while others realize they just want to have some fun. For example, Kristina Rajzer, based in Slovenia, <a href="https://www.linkedin.com/posts/kristinarajzer_ok-i-think-im-finally-ready-to-talk-about-activity-7381950956579614720-FtP7?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACxf5BoBYjuSdZ11wwW_-M2LHIvcb35tafM" target="_blank" rel="noreferrer noopener">posted</a> recently on LinkedIn about how her own divorce stripped down her life as a strategist and in its place, she found a new passion—“I did the only thing that felt alive. I bought a DJ set.” </p>



<p>Whether your new personal reinvention translates to a <a href="https://successcom.wpenginepowered.com/how-to-make-a-career-pivot/">full career trajectory pivot</a> or whether you simply develop a new work-adjacent hobby, divorce can be the inciting incident that pushes you toward the career you’ve been dreaming of.</p>



<h2 class="wp-block-heading" id="h-using-emotional-reinvigoration-to-go-for-your-dreams">Using emotional reinvigoration to go for your dreams</h2>



<p>For some, divorce pushes them to head out on their own, whether it’s to become a consultant, contractor or freelancer or to <a href="https://successcom.wpenginepowered.com/checklist-for-starting-a-business/">build their own business</a>. “I was head of brand marketing at The Knot when I was going through my divorce,” says Amanda Goetz, author of <a href="https://amzn.to/4nEzGJM" target="_blank" rel="noreferrer noopener"><em>Toxic Grit: How to Have It All and (Actually) Love What You Have</em></a>. “Post-divorce I built and sold a VC-backed consumer packaged goods business, wrote a book and built a portfolio career before taking a new CMO position,” showing that not all career pivots after divorce move you into an entirely different field, but rather some push you to accomplish your individual dreams.</p>



<p>“There is a ‘phoenix rising out of the ashes’ emotional bump that you get when you come out of the emotional fog of divorce,” Goetz adds. “I also was able to fully focus on my career when my ex had the kids because he now had to take up the cognitive load of raising them.”&nbsp;</p>



<p>Like Goetz, Metz shares that many of the clients she’s worked with find themselves looking at those career changes toward the end of the divorce process. This is a mix of financial uncertainty and the emotional expenditure it takes to actually get divorced. “So a lot of times people have to wait till the dust settles,” she says.</p>



<h2 class="wp-block-heading" id="h-clearing-out-toxicity-during-career-reinvention-for-women-after-divorce">Clearing out toxicity during career reinvention for women after divorce</h2>



<p>Metz sees not only women reinventing themselves, but also “renegotiating boundaries” in their lives and relationships. “Not only the relationship with their spouse, but also their relationship with other people—I’ve seen people decide to leave an abusive or critical spouse, and then they kind of realize ‘Oh, my boss is like that too. I’m also going to leave my boss.’ They realize there’s so much relief in leaving an abusive marriage that they [ask] what other relationships they’re going to clear out of now too.”</p>



<p>Metz has especially seen a rise of people who want to move into helping roles, such as becoming therapists themselves or even coaching others through divorce. For example, after her own divorce, Olivia Howell, CEO of <a href="https://www.freshstartsregistry.com/" target="_blank" rel="noreferrer noopener">Fresh Starts Divorce Registry</a>, established a network of vetted, helpful resources, which includes Metz, for those going through divorce. Doing so enabled her to build a new career for herself.</p>



<h2 class="wp-block-heading" id="h-changing-work-responsibilities-to-accommodate-emotional-turmoil">Changing work responsibilities to accommodate emotional turmoil</h2>



<p>It can be almost impossible to maintain work responsibilities during the toughest days of divorce. It’s a struggle Chedva Ludmir, CEO and founder at Consider Labs in Tel Aviv, knows well. She says as someone who’s a part of an “ultra orthodox” religious community, she was essentially excommunicated when she got divorced.</p>



<p>“I didn't anticipate this happening to this extent, and as someone who considers herself quite resilient, I also didn't expect how much this would affect my work. Not only did I find it hard to lead the agency in the direction I already plotted and strategized, I also found it next to impossible to focus on strategic work,” she says. “Even when I eventually did, my confidence was so shattered that I couldn’t pitch myself or the agency to new clients and even turned down opportunities that arrived at my door, referring them to colleagues because it was hard for me to see myself as an expert, despite many years of experience and proven success.”&nbsp;</p>



<p>She had to postpone the next season of her podcast, for example, because she couldn’t picture talking to an audience while going through that. Instead, her career changed in that she “focused on very execution-oriented, tactical projects” for a time.&nbsp;</p>



<p>She calls her work life before her reinvention a “very scary” time.&nbsp; She eventually took time off to work on a book and also birthed a new business called <a href="https://www.linkedin.com/company/consider-labs/about/" target="_blank" rel="noreferrer noopener">Consider Labs</a>.</p>



<p>“For the first time in my life, as someone whose work has always been inherent to my sense of self, I lost interest in work—and at the time when I most needed to make a living.… During that time, I did a lot of work reminding myself that my identity is more than my career and also more than that time in my life.”</p>



<p>She’s not alone—<a href="https://twin-cities.umn.edu/news-events/how-divorce-impacts-work" target="_blank" rel="noreferrer noopener">research</a> found that almost 44% of people getting divorced reported a negative impact of the experience on their work. But the impact isn’t permanent. The research also showed that work engagement and performance improve a year after the divorce.</p>



<h2 class="wp-block-heading" id="h-financial-independence-after-divorce">Financial independence after divorce</h2>



<p>While sometimes people reinvent themselves out of a drive to pursue a passion, others are simply trying to make more money at a time when <a href="https://successcom.wpenginepowered.com/how-to-build-wealth/">financial stability</a> is top of mind. Metz says she’s seen multiple women who have been trying to figure out how to make money after being stay-at-home moms prior to their divorces because “women do lose financially during divorce.”&nbsp;</p>



<p>While some of them head back to school, Metz hopes women will consider the cost of making a career change, as sometimes more schooling means multiple years with little to no income. “You have to really be realistic about how much it’s going to cost you,” she says. “Do you need to go back to school in order to achieve this or do you need to start at the bottom of the pile and work your way up in a new career? That can cost money.” She notes that self-employment can come with its own costs that people should consider too.</p>



<h2 class="wp-block-heading" id="h-a-successful-life-after-divorce">A successful life after divorce</h2>



<p>While it might seem a daunting road ahead, building a new career path during or after divorce may not be as arduous as you think.</p>



<p>Ludmir says, “I’ve gone through a few career pivots and reinventions prior to this one, but this one was the easiest and the most embodied of all of them because I didn’t have the added pressure from a spouse who doesn’t get what I do professionally. Also the hard career decisions seemed so much easier in comparison, and I’ve risen from the divorce someone who trusts herself more implicitly—making it easier to explore this reinvention.”</p>



<p class="has-small-font-size"><em>Photo by Moon Safari/Shutterstock</em></p>

Alexandra Frost

Divorce can spark a career reinvention. Discover expert insights and real stories on how to rebuild confidence and pivot professionally.

Divorce can spark a career reinvention. Discover expert insights and real stories on how to rebuild confidence and pivot professionally. | SUCCESS

Career Reinvention After Divorce: Turning a Life Change Into a Career Pivot

Career Reinvention After Divorce: How to Pivot Successfully | SUCCESS

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blonde woman and her teenager son shopping online use mobile phone and credit card

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<p>When I was a college student, I was bombarded by solicitors who wanted me to apply for a credit card. I thought I was being smart by declining them all because I didn’t want to get into a bad habit of charging expenses that I wouldn’t be able to pay off.  But the summer after I graduated, I was headed to Europe and I couldn’t find a company that offered me a line of credit because I didn’t have any <a href="https://successcom.wpenginepowered.com/kristy-kim-tomocredit-credit-access/">credit history</a>.</p>



<p>Eventually, I was able to get my first credit card, which had a very low balance and a very high interest rate, and I built my credit history from there. Now, as the mom of a teenager, I want to understand the best ways for her to establish her own credit, so she doesn’t come across the same challenges.</p>



<p>I connected with a few experts and got the following great advice.</p>



<h2 class="wp-block-heading" id="h-teach-teens-why-building-a-credit-history-is-so-important"><strong>Teach teens why building a credit history is so important</strong></h2>



<p><a href="https://successcom.wpenginepowered.com/how-to-improve-your-credit-score/">Good credit history</a> and a strong credit score can open financial doors that help people get a house, a car or even a cellphone.</p>



<p>“Credit history can play a part in getting the cellphone you want and having the service [plan] you think you need,” says <a href="https://www.experian.com/blogs/ask-experian/author/rod-griffin/" target="_blank" rel="noreferrer noopener">Rod Griffin</a>, senior director of consumer education and advocacy for Experian. “It can play a part in leasing an apartment. It can play a part in signing up for the utilities for that apartment... Your credit history could play a part in the job you get, especially [if you’re] managing a company’s money in some way. [Strong credit history] is going to be really important in establishing your life and being financially successful.”</p>



<p>The sooner teens understand that the responsible use of credit can benefit them and help them reach their <a href="https://successcom.wpenginepowered.com/how-to-set-financial-goals/">financial goals</a> in life, the better.</p>



<h2 class="wp-block-heading" id="h-start-your-child-s-credit-history-while-they-re-young"><strong>Start your child’s credit history while they’re young</strong></h2>



<p><a href="https://successcom.wpenginepowered.com/how-to-teach-your-kids-about-credit-cards/">Building a solid credit foundation early</a> in your child’s life is crucial, and there are several ways to achieve this. For example, if a teen is responsible, parents can add their children as authorized users on one of their credit cards, says <a href="https://jeannekelly.net/" target="_blank" rel="noreferrer noopener">Jeanne Kelly</a>, credit coach and founder of The Kelly Group Credit Coaching, who used this strategy with her own daughter when she was 16, had a job at the local library and was paying for gas to drive herself there. She added her daughter as an authorized user on a credit card Kelly didn’t use often.</p>



<p>“The bill would come in, and I was able to teach her [to] look at the receipts,” says Kelly. “Does this match? Is everything looking right? OK, let’s pay it in full. She would give me the money.”</p>



<p>Keep in mind that a debit card isn’t going to act like a credit card, she says. You need to make sure the charges and payments show up on your teen’s credit history.</p>







<p>Some companies offer starter cards, explains Griffin. The interest rate won’t be great, and the limit will be low, but they are easier to get when someone doesn’t have established credit. “[In the beginning], it’s good to have one or two [credit cards] and then to use them to make a small purchase and pay them in full.”</p>



<p>Another option is to use Experian’s credit match program. Your odds of getting approved for the credit cards they recommend are greater because they match your credit profile to qualifying criteria, explains Kelly.</p>



<h2 class="wp-block-heading" id="h-teach-teens-key-credit-terms"><strong>Teach teens key credit terms</strong></h2>



<p>Teach teens to pay off their balance in full every month so they know to charge only what they can afford. Only paying the minimum balance due will keep the credit card in good standing, but you will still accrue interest, which can get colossally expensive.</p>



<p>Maintaining a high credit utilization rate can negatively impact a credit score. “High balances on that card are going to wreck your credit scores because the closer you are to the credit limit, the more risk there is that you won’t repay it, which causes your scores to go down,” explains Griffin.</p>



<h2 class="wp-block-heading" id="h-be-patient"><strong>Be patient</strong></h2>



<p>Keep in mind that, in most cases, it typically takes anywhere from three to six months for a new card to be included in credit scores, says Griffin. Staying patient is important, as is understanding that there are no quick fixes when it comes to the health of your credit.</p>



<p>“It’s about your history… and the way you manage credit.… [Credit history] scores are looking at behavior over time, not just what you do today,” says Griffin.</p>



<p>At the end of the day, starting early and slowly helping your teen build a solid credit history is key. Teach them why it’s essential to be responsible and always pay off their debt in full. Explain the end goal and the importance of being patient, which will help them build strong credit for a lifetime of <a href="https://successcom.wpenginepowered.com/how-to-build-wealth/">financial success</a>.</p>



<p class="has-small-font-size"><em>Photo by Miljan Zivkovic/Shutterstock</em></p>

Jaclyn Greenberg

Teach your teen smart credit habits. Learn how building credit, starter cards and responsible use can set them up for financial success.

Teach your teen smart credit habits. Learn how building credit, starter cards and responsible use can set them up for financial success. | SUCCESS

How to Help Your Teen Build Good Credit

How to Help Your Teen Build Good Credit Early | SUCCESS

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<p>While juggling the stream of commitments at work, home, school and beyond, you’ve probably thought: <em>I wish I could clone myself</em>. It may sound like something straight out of a science fiction novel, but it’s easy to daydream about all the ways a second “you” would help free up some of your precious time.</p>



<p>Entrepreneur Kareen Walsh has found a way to make this fantasy a reality—with help from artificial intelligence. In fall 2024, Walsh released <a href="https://heykareen.com/" target="_blank" rel="noreferrer noopener">Hey Kareen®</a>, an AI-powered mobile app that allows her business coaching clients to tap into her expertise anytime, anywhere, even when she’s busy.</p>



<p>“Creating an AI clone of my business coaching methods and content has been so freeing,” she says. “I have made it possible for my community to have me in their pocket, providing on-demand guidance anytime they need it.”</p>



<h2 class="wp-block-heading" id="h-coaching-others-to-success"><strong>Coaching others to success</strong></h2>



<p>After rising through the ranks at financial services technology firms in her 20s, Walsh decided to strike out on her own and launch a consultancy. “I worked for different companies helping them deliver complex tech platforms and bringing agile practices,” she says.</p>



<p>Over the last decade, she’s grown her company, <a href="https://www.revampologist.com/" target="_blank" rel="noreferrer noopener">Revampologist</a>, to become a seven-figure business with a team of consultants. During that time, she also discovered her true passion: <a href="https://successcom.wpenginepowered.com/benefits-of-career-coaching/">coaching</a> and guiding others. “I feel like it’s my calling,” she says. “I feel like I was meant to be a conduit to help other people achieve what they want out of life and business.”</p>



<p>More specifically, she’s focused most of her coaching work on entrepreneurs—people who’ve willingly chosen to take risks, follow their passions and build something new. Walsh can help founders crystallize their visions, serve as a sounding board, offer support during <a href="https://successcom.wpenginepowered.com/8-habits-of-people-who-thrive-in-crisis/">crisis moments</a> and more. “When I get those aha moments while working with my clients and helping them discover why they’ve been blocked or why something’s not working or even how to move forward to the next thing, it is just life-giving—I could do that all day,” Walsh says.</p>







<h2 class="wp-block-heading" id="h-scaling-the-business-with-ai"><strong>Scaling the business with AI</strong></h2>



<p>Walsh gets to know most of her clients through initial two-day immersive sessions. From there, she offers ongoing coaching and support via phone, email or video chats. When Walsh started thinking about how best to scale her coaching practice, she realized <em>her time</em> was the biggest factor limiting her business’s growth. She knew she didn’t want to work more hours or extend her capacity. And while she briefly considered hiring other coaches, she ultimately decided that clients wanted to work with her—not someone she’d trained to be like her.</p>



<p>Faced with this conundrum, she relied on her deep background in technology to provide an answer. Working with a team of experts, she bootstrapped a project that leveraged two existing software-as-a-service platforms, along with her own “intellectual property,” to create an AI clone of herself.</p>



<p>Roughly six months later, Hey Kareen® was available for download from the Apple Store and Google Play. The app includes daily <a href="https://successcom.wpenginepowered.com/gratitude-journal-prompts/">journal prompts</a> for entrepreneurs, workbooks, podcast episodes, resources, articles and videos. Premium subscribers can also submit questions and get real-time answers from Walsh’s AI clone.</p>



<p>The app’s answers are surprisingly accurate. “I’ve had friends test it for me,” she says. “They’d ask me the questions directly, and I’d answer them in a text message. Then, they would go into the app and ask my AI the questions. They’re like, ‘Oh my gosh, it sounds just like you; she said almost the exact same words you said.’”</p>



<h2 class="wp-block-heading" id="h-accessibility-and-building-a-legacy"><strong>Accessibility and building a legacy</strong></h2>



<p>The first time Walsh tested the app herself, happy tears filled her eyes—for two reasons. First, her clients can now access her acumen and knowledge whenever they need it. Second, she realized the app is her legacy. “[The AI clone] can go on and keep doing this way past the time I’m even interested in doing it anymore,” she says. “I’m not the one fully responsible anymore, feeling like I’m leaving anything on the table. It’s all right there, forever.”</p>



<p>More broadly, she believes the app is an example of what happens when business leaders and entrepreneurs embrace technology, rather than fear it. “It’s really important to understand how to leverage the different platforms coming up and also take advantage of the efficiencies they can create for you,” she says. “Efficiency with our time is so critical. It’s what’s required so you can spend the time on the things that light you up—that’s the freedom that AI has given me.”&nbsp;</p>



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<p class="has-small-font-size"><em>Photo by Kaitlyn Casso</em></p>

Sarah Kuta

Discover how business coach Kareen Walsh developed Hey Kareen®, an AI-powered app that delivers her coaching expertise anytime, anywhere.

Discover how business coach Kareen Walsh developed Hey Kareen®, an AI-powered app that delivers her coaching expertise anytime, anywhere. | SUCCESS

Kareen Walsh Developed an AI-Powered App That Delivers Her Coaching Expertise Anytime, Anywhere

How Kareen Walsh Used AI to Build a Coaching App | SUCCESS

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<p>I’ve met a lot of entrepreneurs over the years—people who’ve scaled, disrupted and innovated. But every once in a while, someone leaves me thinking about something bigger than just business. That’s what happened when I spent time with Matt Ebert, the founder and CEO of <a href="https://crashchampions.com/" target="_blank" rel="noreferrer noopener">Crash Champions</a>.</p>



<p>Now, if you haven’t heard of Matt, let me catch you up. In 2019, he was running just six auto body shops. Fast forward to today: over 650 locations nationwide. A billion-dollar company. That kind of growth is rare. That kind of focus? Even rarer.</p>



<p>But what really got to me wasn’t just the business. It was the heart behind it.</p>



<p>It is ironic his company is called Crash Champions because what Matt really is a champion of is changing lives. What does that mean? Look at how he built a multibillion dollar business that now employs close to 11,000 people—over 9,000 of whom didn’t take the traditional college route, Matt included.</p>



<p>That speaks volumes about how he sees opportunity—and how any CEO should. What does “think different” mean? In Matt’s case, the business is built on people who are too often left behind in the conversation of success. Geniuses with their hands. Engineers who chose trade school over university.</p>



<p>Let’s be real: College will always be a way forward, but it’s not the only way. Look at Matt. Look at me.</p>







<p>As business leaders, we have to think about <a href="https://successcom.wpenginepowered.com/18-leadership-traits-that-should-define-your-legacy/">legacy</a>—the one we are creating. “Think different” is a great catchphrase, but it takes vision and guts to live it. Matt’s journey makes me reflect on where I’ve missed the mark, and it should challenge you, too.</p>



<p>We cannot afford to miss out on a whole group of talented, hardworking people who are ready to build careers. They deserve the shot to get to the starting line.</p>



<p>And this is what legacy is. This is our challenge as business leaders. Because legacy isn’t a logo. It’s not a valuation. It’s not a headline.</p>



<p>Legacy is <a href="https://successcom.wpenginepowered.com/8-ways-to-increase-your-impact-at-work/">impact</a>.</p>



<p>As entrepreneurs, we spend so much time chasing growth. But what are we growing <em>toward</em>? What if the real win isn’t just building something big, but building something that lasts and leaves a mark far beyond the balance sheet?</p>



<p>I think about <a href="https://successcom.wpenginepowered.com/driven-the-shark-tank-daymond-john-story/">my own journey</a>, from selling T-shirts on a Queens street corner to sitting in the <em>Shark Tank </em>chair. I didn’t do it alone. I had <a href="https://successcom.wpenginepowered.com/the-powerful-legacy-of-mentoring/">mentors</a>. I had chances. And I’ve made it my mission to pay that forward.</p>



<p>To me, legacy is not about being a business leader; it’s about being a blueprint. A map, a compass, a path others can follow to create the change they dream of.</p>



<p>So, whether you’re running a startup or scaling an empire, I’ve got one question for you: <em>Are you chasing success, or building a legacy?</em></p>



<p>Because that’s what will outlive you. That’s what really matters.</p>



<p>Stay grounded. Stay generous. And remember—every great business has the power to build something bigger than itself.&nbsp;</p>



<p class="has-small-font-size"><em>Photo courtesy of Daymond John.</em> <em>Discover more by subscribing to </em><a href="http://offer.success.com/success-plus"><em>SUCCESS+™</em></a><em> to read the print issue in its entirety and so much more.</em></p>

Discover how Crash Champions CEO Matt Ebert grew from 6 shops to 650+ locations while redefining success, opportunity and legacy in business.

Discover how Crash Champions CEO Matt Ebert grew from 6 shops to 650+ locations while redefining success, opportunity and legacy in business. | SUCCESS

Matt Ebert’s Legacy: Building More Than a Billion-Dollar Business

Matt Ebert’s Legacy: Building More Than a Billion-Dollar Business | SUCCESS

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Longevity &amp; Performance

Longevity &amp; Performance Archives

Longevity &amp; Performance | SUCCESS | What Achievers Read

<p>By all appearances, Kim Rippy has it figured out. She’s a trauma specialist running her own practice, <a href="https://keystonetherapygroup.com/" target="_blank" rel="noreferrer noopener">Keystone Therapy Group</a>, and someone whose work doesn’t depend on social media. Yet when it comes to sharing her mental health struggles, she hesitates.</p>



<p>Practitioners like her, she says, are often expected to “have it all together.”</p>



<p>“I certainly don’t,” Rippy admits. “I’m a human with my own experiences and stressors, just like my clients.”</p>



<p>It’s a tension many founders and professionals quietly wrestle with.</p>



<p>A 2024 New Zealand <a href="https://www.worksafe.govt.nz/research/work-related-suicide-examining-the-role-of-work-factors-in-suicide/" target="_blank" rel="noreferrer noopener">study</a> of 1,678 suicides over five years found that about 12% of cases—meaning 1 out of 8 suicides—were linked to work-related stress. A 2021 <a href="https://cmha.ca/wp-content/uploads/2021/07/GoingitAlone-CMHA-BDCReport-FINAL-EN.pdf" target="_blank" rel="noreferrer noopener">study</a> conducted in Canada revealed that 56% of entrepreneurs reported weekly mental health concerns, while 3 of 5 said depression disrupted their ability to work every week.&nbsp;</p>



<p>The figures tell a dark story. There is a growing strain that endangers not only the well-being of entrepreneurs but also the stability of the economy they help sustain.&nbsp;&nbsp;</p>



<p>This September, during National Suicide Prevention Month, we hope to shine a light on the challenges entrepreneurs face and the urgent need to address them.</p>



<h2 class="wp-block-heading" id="h-why-entrepreneurship-feeds-stress"><strong>Why entrepreneurship feeds stress</strong></h2>



<p><a href="https://successcom.wpenginepowered.com/mapping-your-financial-future/">Financial stress</a> is a recurring pain point for many entrepreneurs.&nbsp;</p>



<p>A 2021 FreshBooks <a href="https://www.freshbooks.com/press/data-research/mentalhealth" target="_blank" rel="noreferrer noopener">report</a> found that 44% of participants identified financial stress as one of the biggest challenges of being self-employed.&nbsp;</p>



<p>Dan Fabrizi experienced this firsthand, when he left the safety net of a salaried senior vice president role to set up his real estate company Burgh2Bay Partners.</p>



<p>The CEO recalls his early days: “I had to relearn how to manage my money and make sure that funds were available not only now but for months in advance because of how fluid the real estate market can be.”&nbsp;</p>



<p>Financial strain rarely disappears, and the market can flip without warning. But over time, Fabrizi learned to manage anxiety by communicating candidly with his investors at every stage and showing he’s doing his utmost.&nbsp;</p>



<p>For business owners wearing the legal hat themselves, regulatory hurdles can be a headache.&nbsp;</p>



<p>Jennifer Street, founder of the ornament company Forged Flare, often finds herself grappling with cross-state regulations and fending off copycats.</p>



<p>“There are so many regulations that it makes it hard to stay compliant and meet all the various states’ demands and requirements,” she says.&nbsp;</p>



<p>Street’s struggle reflects a broader trend. In a 2024 Small Business Index <a href="https://www.uschamber.com/small-business/a-majority-of-small-businesses-say-regulations-are-hindering-growth" target="_blank" rel="noreferrer noopener">survey</a>, 47% of small businesses said they spent too much time navigating legal requirements, while 51% reported that regulatory compliance hindered their growth.&nbsp;&nbsp;</p>



<p>For Karen Hastie, who has weathered plenty as a founder with thriving ventures spanning fitness and tech, her heaviest burden is the one she says many downplay as manageable—identity.</p>



<p>Being a woman in male-dominated industries means facing constant stereotypes around gender and age and carrying extra weight just to stand on level ground, says the founder of the Chamber Perks app. As a single mom, Hastie also feels compelled to be a role model for her daughter and a trusted presence in her community.&nbsp;</p>



<p>Hastie’s experience is shared by many others in the field. A 2025 <a href="https://link.springer.com/article/10.1007/s11187-025-01047-w#citeas">study</a> published in <em>Small Business Economics</em> showed that <a href="https://successcom.wpenginepowered.com/women-entrepreneurs-shaping-future/">female entrepreneurs</a> often face self-doubt, social pressure and even discrimination from investors.</p>



<p>In the startup world, pressures look different for different business owners, but their toll is the same: constant stressors put the mind and body in survival mode for long stretches.&nbsp;</p>



<p>Therapist Shantalea Johns, Ed.D., explains that when the nervous system reads a situation as a threat, it activates the sympathetic response—fight, flight, freeze or fawn.</p>



<p>“In this state, your heart rate can increase, cortisol levels can elevate and alertness can heighten,” she explains. “When the nervous system stays dysregulated, the risk of developing anxiety disorders, depression and burnout increases.”</p>



<p>Stress is inevitable, says psychotherapist Nicole Issa from PVD Psychological Associates, and while we can’t remove all the triggers, we need to seek help when we’re stressed to the point that even simple tasks feel overwhelming.</p>



<p>But the hardest part isn’t always finding the help—it’s acknowledging we need it.</p>



<h2 class="wp-block-heading" id="h-confronting-the-image-trap"><strong>Confronting the image trap</strong></h2>



<p>That was the dilemma Jensen Savage faced in the early days of her startup. Fearing her honesty might undermine her professional standing, the CEO of business growth agency Savage Growth Partners decided to show only her best self—a “self-imposed narrative,” as she later realized.&nbsp;&nbsp;</p>



<p>The award-winning marketer acknowledges: “That mindset can make it hard to admit when you’re stressed out, because you don’t want to be perceived as weak.”&nbsp;</p>



<p>Her outlook wasn’t unique. Startup Snapshot’s April 2023 <a href="https://www.startupsnapshot.com/research/the-untold-toll-the-impact-of-stress-on-the-well-being-of-startup-founders-and-ceos/" target="_blank" rel="noreferrer noopener">report</a> showed 72% of founders report mental health issues—44% tied to high stress—yet 81% mostly keep their fears and struggles to themselves.</p>



<p>Also, few can afford to be seen as weak, especially in today’s algorithm-driven marketplace where the feed favors polished personas.</p>



<p>“Social media is a highlight reel, and for business owners, it’s also a storefront,” says Francheska Stone, creator of 9 to 5 Mom With a Pod, a coaching platform that helps working mothers build their own businesses.&nbsp;</p>



<p>As a Latina mom in the public eye, the podcaster often feels compelled to share inspiring content to stay on-brand while feeling the opposite. Stone tries to balance professionalism and transparency by opening up about her struggles without oversharing.&nbsp;</p>



<p>According to therapist Margaret Gaddis from Key Counseling Group, although it can be seen as a career and a worthy pursuit, performing success online isn’t healthy mentally, as it fuels a culture of living in performance gear. Lasting success, she says, depends on rest and recovery, and entrepreneurs need to start talking about the importance of dialing down the digital noise once in a while.&nbsp;</p>



<p>Echoing the sentiment, biosocial scientist and Purdue University professor Scott Hutcheson, Ph.D., says projecting success nonstop is stress-inducing at the biological level. The brain reads the gap between outward image and inner state as a social danger and can trigger a stress response that erode motivation and resilience.</p>



<p>“My advice is to create intentional ‘offline’ zones in your week where you aren’t performing for an audience,” says Hutcheson. “Let those moments be about genuine connection, not content production.”</p>







<h2 class="wp-block-heading" id="h-when-burnout-hits"><strong>When burnout hits</strong></h2>



<p>Stressors are like bricks in a backpack—each adds weight until they break you.&nbsp;</p>



<p>For Street, her breaking point last year was the culmination of years of work-related strain, compounded by a bumpy post-surgery recovery that collided with her company’s busiest time of year. “I couldn’t give it my all physically or emotionally, and that was crushing,” she recalls. Drained by a disappointing sales season, Street wrestled with staying the course.</p>



<p>What Street experienced is a typical case of <a href="https://successcom.wpenginepowered.com/9-things-to-do-when-youre-feeling-burned-out/">burnout</a>, which, Johns explains, sets in when you feel emotionally drained, fatigued and a loss of purpose. It can also show up as procrastination, disengagement and, in some cases, suicidal thoughts.</p>



<p>Burnout can also show up in subtler biological signals.</p>



<p>Hutcheson observes that burnout often first appears in subtle shifts in everyday patterns, like disrupted sleep, appetite changes or social withdrawal.&nbsp;&nbsp;</p>



<p>Noting that these signs can pass unnoticed and worsen over time, Hutcheson advises: “A helpful prevention tactic is what I call a ‘biological baseline.’ Keep a personal record of what normal feels like for you in energy, mood and focus, so you can spot deviations early.”&nbsp;</p>



<p>“If things are trending downward,” he adds, “treat it as a signal to slow down and seek support before it becomes a crisis.”</p>



<p>Spotting burnout early is just step one; the real work is knowing how to manage the symptoms.&nbsp;</p>



<h2 class="wp-block-heading" id="h-managing-burnout"><strong>Managing burnout</strong></h2>



<p>In a 2024 doctoral <a href="https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=16547&amp;context=dissertations" target="_blank" rel="noreferrer noopener">study</a>, Shanna A. Jefferson identified five strategies that support mental health and boost business outcomes: self-care, boundaries, exercise, mentorship and personal development. Applying these strategies—according to the study—can help entrepreneurs achieve greater work-life balance.</p>



<p>For Street, who experienced a health scare amid business challenges, self-care became the turning point toward recovery. She learned to slow down and manage her medical conditions proactively, add mindfulness breaks and home-cooked meals to her daily routine, reduce screen distractions and record small daily wins.</p>



<p>She’s also exercising again. “My husband and I renewed our Peloton subscription and added a vibration platform to our routine,” says Street. “Even 20 minutes of cardio each morning has made a huge difference.”&nbsp;</p>



<p>Street’s approach mirrors the very strategy Hutcheson highlights as essential for staying grounded in a stressful environment. That is: to build tiny daily rituals that foster a sense of safety and remind you that you’re not in immediate danger.</p>



<p>“Second, create a trusted circle where you can speak without self-censorship,” adds Hutcheson. “The nervous system calms when it feels socially anchored.”</p>



<p>Having a support system—in Issa’s view—is vital for founders’ well-being since entrepreneurship could be an immersive, often messy lifestyle. That has been incredibly true for Street and Stone, who credit their resilience to the enduring support of their husbands.&nbsp;</p>



<p>Beyond immediate family, entrepreneurs can also turn to peers, business coaches or therapists for mentorship and guidance. Seeking therapy, for instance, allows entrepreneurs a safe setting to address their emotional struggles, says Johns. “True resilience is not about doing it all alone; it is about knowing when to bring in support so you can keep moving forward,” she says.&nbsp;&nbsp;&nbsp;</p>



<p>Another key consideration is <a href="https://successcom.wpenginepowered.com/the-transformative-power-of-boundaries-in-life/">setting boundaries</a>, which, according to <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC11505587/" target="_blank" rel="noreferrer noopener">research</a>, are a frontline defense against burnout. Applied to Jensen’s lens, boundaries can look like maintaining a sense of self that isn’t tied to your business, but building routines and setting guardrails early on.</p>



<p>Healthy routines, in Hastie’s view, mean “building in breaks, delegating when possible, having honest conversations with your team and recognizing when you need help.”&nbsp;</p>



<p>Building on this, Issa advises carving out time to rest properly, including occasional long weekends. Getting sufficient sleep daily, she notes, is essential for helping the mind reset and for the body to better handle stress.</p>



<p>In closing, it helps to step back and consider the bigger picture—entrepreneurship is a worthy pursuit, but it’s not a universal fit.</p>



<p>Hutcheson observes that some people thrive in high-stakes environments while, for others, the toll is biologically unsustainable. Your fit for entrepreneurship hinges on how you respond to prolonged uncertainty and irregularity, he notes, and it pays to be honest with yourself about your limitations. Remember: Your business will never outweigh your well-being.&nbsp;</p>



<p>“I’ve seen owners choose to step away, not because they failed, but because the toll on their well-being was too great,” says Hutcheson. “That can be the healthiest choice they ever make.”</p>



<p>And choosing what’s best for your well-being also means knowing where to turn when you need help. Here’s a roundup of trusted hotlines and organizations offering mental health and professional support to entrepreneurs and small business owners.&nbsp;</p>



<h2 class="wp-block-heading" id="h-phone-numbers-for-round-the-clock-support"><strong>Phone numbers for round-the-clock support</strong></h2>



<p><a href="https://www.cdc.gov/mental-health/caring/" target="_blank" rel="noreferrer noopener"><strong>988 Suicide &amp; Crisis Lifeline</strong></a>: text or call <strong>988</strong>, or chat online at <strong>988lifeline.org</strong>.</p>



<p><a href="https://www.nami.org/" target="_blank" rel="noreferrer noopener"><strong>NAMI (National Alliance on Mental Illness)</strong></a>: offers a HelpLine at <strong>1-800-950-6264</strong></p>



<p><a href="https://mchb.hrsa.gov/programs-impact/national-maternal-mental-health-hotline" target="_blank" rel="noreferrer noopener"><strong>The National Maternal Mental Health Hotline</strong></a>: Call or text 1-833-TLC-MAMA</p>



<h3 class="wp-block-heading" id="h-support-resources-for-business-owners">Support resources for business owners</h3>



<p><a href="https://www.sba.gov/" target="_blank" rel="noreferrer noopener"><strong>U.S. Small Business Administration (SBA)</strong></a>: a government agency offering support to small businesses, from affordable loan connections to business development training.</p>



<p><a href="https://www.score.org/" target="_blank" rel="noreferrer noopener"><strong>SCORE</strong></a>: a nonprofit that matches entrepreneurs with volunteer mentors for free, industry-specific advice.&nbsp;</p>



<p><a href="https://dlcpsbrc.ecenterdirect.com/events/67571"><strong>Small Business Brief Advice Legal Clinic</strong></a>: offers in-person free legal counseling sessions with volunteer attorneys for entrepreneurs with limited resources.&nbsp;</p>



<p><a href="https://www.irs.gov/businesses/small-businesses-self-employed" target="_blank" rel="noreferrer noopener"><strong>IRS Small Business &amp; Self-Employed Tax Center</strong>:</a> a centralized hub for small-business and self-employed tax guidance.&nbsp;</p>



<p><a href="https://www.napex.us/" target="_blank" rel="noreferrer noopener"><strong>National APEX Accelerator Alliance</strong></a>: connects small businesses with government contracts through 90+ programs and 300+ offices nationwide.&nbsp;</p>



<p><a href="https://www.smallbusiness.amazon/" target="_blank" rel="noreferrer noopener"><strong>Amazon Small Business Academy</strong></a>: offers free educational resources including on-demand classes, peer networks and step-by-step guides for starting or growing a business, including specific tools for selling on Amazon.</p>



<p class="has-small-font-size"><em>Photo by David Gyung/Shutterstock</em></p>



<p></p>

Yen Nguyen

Small business owners face stress, burnout and financial strain. Learn the signs of mental health struggles and strategies to find support.

Small business owners face stress, burnout and financial strain. Learn the signs of mental health struggles and strategies to find support. | SUCCESS

Behind the Hustle: The Quiet Mental Health Crisis Among Small Business Owners

The Mental Health Crisis Facing Small Business Owners | SUCCESS

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female office worker holding a cardboard box with her belongings

<p>At some point in your career, you will likely <a href="https://successcom.wpenginepowered.com/i-quit-my-job-now-what/">decide to leave a job</a>. Whether you are moving on to a new opportunity, relocating or simply ready for change, how you make your exit can leave a lasting impression on your former team. While a resignation letter may seem like an unnecessary formality, it is a tool that helps communicate your decision professionally.</p>



<p>A well-written letter can smooth the transition for your team and preserve your reputation. But if you have never written one, knowing where to start and what to say can be frustrating, and knowing what to avoid can be just as important.</p>



<p>Let’s walk through the process of how to write a resignation letter, so you can exit with grace and your integrity intact.</p>



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<h2 class="wp-block-heading" id="h-what-is-a-resignation-letter-and-why-it-matters">What Is a Resignation Letter and Why It Matters</h2>



<p>How you leave a job matters. Submitting a resignation letter gives formal written notice that you are leaving your position. A thoughtful, respectful letter does more than leave your manager and team with goodwill; it preserves your reputation and relationships—critical if you need references for future opportunities.</p>



<p>Any time you leave a position voluntarily, it’s a key part of making a professional exit, whether you’re moving out of state or have <a href="https://successcom.wpenginepowered.com/should-i-stay-or-should-i-go/">found a new opportunity</a>. Yet, writing resignation letters is sometimes confusing. You may wonder how much you should share and how to phrase and format one—especially if you haven’t had to write one before.</p>



<h2 class="wp-block-heading" id="h-how-to-write-a-letter-of-resignation-in-7-simple-steps">How to Write a Letter of Resignation in 7 Simple Steps</h2>



<p>Take a few moments to prepare the information you need to include, then take it step by step. Here’s what you should (and should not) include when considering how to draft a resignation letter.</p>



<h3 class="wp-block-heading" id="h-1-begin-with-a-proper-greeting"><strong>1.</strong> <strong>Begin with a Proper Greeting</strong></h3>



<p>Address your letter to your immediate supervisor, using their name and formal title. Even though you and your supervisor were likely on a first-name basis, this little bit of respect helps smooth the way into the hard stuff.</p>



<h3 class="wp-block-heading" id="h-2-include-a-clear-statement-of-resignation"><strong>2. Include a Clear Statement of Resignation</strong></h3>



<p>Clearly state your intention to leave your position—be direct. Include your last working day in this statement. Traditionally, a two-week notice is expected, but some contracts and positions may require more. The idea behind a two-week notice is giving you and the company time to close out projects and begin the search for a replacement.</p>



<h3 class="wp-block-heading" id="h-3-offer-to-help-with-the-transition"><strong>3.</strong> <strong>Offer to Help with the Transition</strong></h3>



<p>Transitions are hard. Offer to help with the transition and possibly, depending on the relationship, offer to help train your replacement.</p>



<h3 class="wp-block-heading" id="h-4-express-gratitude-if-appropriate"><strong>4. Express Gratitude (If Appropriate)</strong></h3>



<p>Thank your employer for their time and the opportunity to be part of their company. You can also include positive experiences you had and specific growth opportunities that were important to you.&nbsp;</p>



<p>Keep in mind that even if the last few weeks or months were strained, there was probably something good about the position when you started.&nbsp;</p>



<h3 class="wp-block-heading" id="h-5-close-on-a-positive-note"><strong>5. Close on a Positive Note</strong></h3>



<p>End the letter professionally, with a closing such as “sincerely,” or “best regards.” Be sure to sign your name underneath.</p>



<h3 class="wp-block-heading" id="h-6-proofread"><strong>6. Proofread!</strong></h3>



<p>Set it aside for a day before you send it off. Then, carefully edit and proofread the letter. It would be a shame if your last impression was careless and full of errors. If emotions are running high, have a friend go over it to make sure you maintain a professional tone throughout.</p>



<h3 class="wp-block-heading" id="h-7-deliver-the-letter"><strong>7. Deliver the Letter</strong></h3>



<p>If possible, print and deliver it in person. Otherwise, send it via email and follow up with a phone call to confirm they received it.</p>



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<h2 class="wp-block-heading" id="h-resignation-letter-format-and-structure">Resignation Letter Format and Structure</h2>



<p>Format your resignation letter like a formal business letter. Even if your reasons for leaving your current position are unpleasant, try to keep the overall tone positive.</p>



<p>Your letter should include these core elements:</p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<ul class="wp-block-list">
<li>Header</li>



<li>Gretting</li>



<li>Opening line</li>



<li>Gratitude</li>



<li>Transition offer</li>



<li>Closing </li>



<li>Signature</li>
</ul>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Resignation letters should be professional but still have some compassion for the company you’re leaving. After all, no matter how amicable the separation, losing a valued team member is costly, both in recruiting <em>and</em> training a replacement. Not to mention the time the new team member takes to fully integrate.</p>



<h3 class="wp-block-heading" id="h-avoiding-resignation-letter-mistakes">Avoiding Resignation Letter Mistakes</h3>



<p>It’s tempting to try to soften the blow when you’re leaving a company you love. However, respect your team enough to be honest. </p>



<p>Some common resignation letter mistakes to avoid are being overly negative, sharing too much information, and sounding insincere or robotic. You'll also want to double-check for sloppy formatting or typos and ensure you've included a notice period.</p>



<h2 class="wp-block-heading" id="h-resignation-letter-example">Resignation Letter Example</h2>



<p>Use our template if you need inspiration for your resignation letter. It covers the basics and gives you ideas for where to place different components:</p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>[Your name]<br>[Address]<br>[Phone number]<br>[Email]</p>



<p>[Date]</p>



<p>[Supervisor’s name]<br>[Title]<br>[Organization]<br>[Address]</p>



<p>Dear [Mr/Mrs/Dr. Last Name]:</p>



<p>I am writing to resign from my position as [Title] at [Company Name], effective [Last Working Day, according to your contract/company policy].</p>



<p>This was a difficult decision, as my time here has been filled with valuable learning experiences and personal growth. I am especially grateful for the opportunity to work alongside such talented and supportive colleagues, whose collaboration made every challenge worthwhile. Working at [Company Name] has been an important part of my career journey, and I will carry the experiences and lessons well into the future.</p>



<p>I am committed to helping ensure a smooth transition. As such, I am happy to help train a replacement, wrap up current projects, or anything else that would be helpful.</p>



<p>Thank you again for the opportunity to be a part of [Company Name]. I hope to stay in touch and wish you and the team continued success.</p>



<p>Sincerely/Best regards/Warm regards,</p>



<p>[Your Name]</p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<h2 class="wp-block-heading" id="h-resignation-letters-help-you-leave-on-a-high-note">Resignation Letters Help You Leave on a High Note</h2>



<p>Leaving a job is more than handing off the keys and logging out; it is the closing of one chapter and the opening of another. A clear, thoughtful and respectful letter helps you walk out the door with professionalism and integrity. It ensures your message is received clearly and shows you valued your time with the company, even if your <a href="https://successcom.wpenginepowered.com/7-red-flag-phrases-that-scream-toxic-work-culture/">experience wasn’t perfect</a>.</p>



<p>Giving proper notice includes keeping your tone constructive. If the conversations around your departure feel awkward or emotional, let your letter do some of the work. Remember that how you leave often affects how you’re remembered, which matters almost as much as the work you did while you were there.</p>



<p class="has-small-font-size"><em>Photo by BongkarnGraphic/Shutterstock</em></p>

Gail Nelson

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Personal Development

Personal Development Archives

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<p>We all strive to be as successful as possible, whether in school, at work or with our family and friends. But how do we know what success is and how to achieve it?</p>



<p>In 1934, <a href="https://successcom.wpenginepowered.com/timeless-lessons-from-john-wooden-the-greatest-coach-of-all-time/">John Wooden</a> began developing the widely known Pyramid of Success framework for character development, leadership and personal growth. He later used it while coaching the UCLA men’s basketball team, which won an impressive 10 NCAA Championships in 12 years. Known as one of the most successful college basketball coaches of all time, Wooden said that “success comes from knowing that you did your best to become the best that you are capable of becoming.”</p>



<p>The John Wooden Pyramid of Success remains profoundly relevant today in leadership, education and personal growth since it addresses fundamental aspects of human character and achievement that transcend time and changing circumstances. New generations can benefit from fresh approaches based on his teachings as teams, families, corporations and schools explore the Pyramid of Success.&nbsp;</p>



<p>For those looking to overcome challenges to be the best they can be, digging into the Pyramid of Success could be just the ticket.</p>







<h2 class="wp-block-heading" id="h-the-foundation-of-the-john-wooden-pyramid-of-success"><strong>The Foundation of the John Wooden Pyramid of Success</strong></h2>



<p>The Pyramid of Success serves as a <a href="https://successcom.wpenginepowered.com/17-famous-woodenisms-by-coach-john-wooden/">road map for individual and team excellence</a>. Because Wooden was unhappy with conventional definitions of success based only on things like winning or achieving high grades, he developed this new strategy for developing character and achieving personal excellence—not simply for winning basketball games. That’s why it stuck for so long and is still sought after decades after its introduction.&nbsp;&nbsp;&nbsp;</p>



<p>In essence, the Pyramid is Wooden’s visual road map for achieving a deeper version of success.&nbsp;</p>



<figure class="wp-block-image size-full"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/unnamed.jpg" alt="The Pyramid of Success" class="wp-image-88723"/></figure>



<p>There are 15 building blocks in the Pyramid of Success, organized in the following categories, starting at the bottom of the Pyramid:</p>



<ul class="wp-block-list">
<li><strong>Foundation:</strong> Industriousness, friendship, loyalty, cooperation, enthusiasm</li>



<li><strong>Second tier: </strong>Self-control, alertness, initiative, intentness</li>



<li><strong>Heart of the pyramid:</strong> Condition, skill, team spirit</li>



<li><strong>Nearing the peak: </strong>Poise, confidence</li>



<li><strong>The pinnacle: </strong>Competitive greatness</li>
</ul>



<p>He later added “the mortar” to the framework, which consists of 10 blocks along the sides of the Pyramid that hold it together: Faith, patience, ambition, adaptability, resourcefulness, fight, sincerity, honesty, reliability and integrity.&nbsp;</p>



<p>These powerful principles of building success matter across athletics, education, professional settings and life overall. Wooden's approach is holistic in nature, recognizing that true success integrates personal development, relationship skills and achievement.</p>



<h2 class="wp-block-heading"><strong>Pyramid Application in Modern Leadership</strong></h2>



<p>Coaches and educators are integrating the Pyramid application into modern leadership training and life skills development. They break down the 15 building blocks into actionable daily practices and reflective exercises so students can build new habits based on these key points.&nbsp;</p>



<p>Schools find value in the Pyramid of Success because it addresses the whole person. It is applied beyond academic achievement to help students grow personally and be more prepared when on the field or working at a job. By focusing on building qualities like self-control, alertness, initiative and poise, youth can better navigate today's complex world.&nbsp;</p>



<p>Universities and organizations have created leadership institutes centered on Wooden's philosophies, bringing these principles to students across disciplines. The programs pair traditional classroom learning with community service projects where students must apply concepts like industriousness and cooperation in real-world settings.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Adapting the Success Pyramid for Today’s Youth</strong>&nbsp;</h2>



<p>As more young people today view success in a holistic way that integrates personal fulfillment, social impact and authentic self-expression, the Pyramid of Success may be more attractive. Mental well-being, work-life balance and meaningful contributions to causes people believe in are priorities that correspond with Wooden’s philosophy. As young people navigate rapid technological change like AI, developing soft skills to interact with others and exemplify leadership is more important than ever.&nbsp;&nbsp;&nbsp;</p>



<p>The Pyramid of Success aligns nicely with social and emotional learning programs in K-12 education, like a growth mindset, making it easy for schools to incorporate the framework. Schools implementing these approaches may experience improvements in both academic performance and behavioral outcomes, validating Wooden's belief that character development and achievement are interconnected. These values from the Pyramid can also be used to help youth when faced with real-world challenges.</p>



<h2 class="wp-block-heading"><strong>Creative Ways to Teach the Pyramid of Success&nbsp;</strong></h2>



<p>Today's educators and leaders are finding innovative methods of teaching these principles in engaging ways. At the most basic level, digital platforms offer interactive self-assessments of the Pyramid of Success, while organizations can integrate Pyramid concepts into team-building exercises.&nbsp;</p>



<p>More interactive learning experiences that help bring Wooden’s framework to life may include a build-a-Pyramid workshop in which participants build their own Pyramid, a Pyramid escape room that includes challenges based on the key traits of the Pyramid of Success, a life-sized board game in which players advance by identifying how they've demonstrated Pyramid traits in real scenarios and Pyramid trading cards that highlight examples of each trait. With each learning tool, participants must demonstrate their understanding of each trait to show how they can ultimately succeed in the game and in life.&nbsp;&nbsp;&nbsp;</p>



<h2 class="wp-block-heading"><strong>Building Lasting Character Development&nbsp;</strong></h2>



<p>Wooden's philosophy is based on the belief that long-term character and leadership growth can be achieved with consistent daily habits. When continuously reinforced, these principles create lasting progress. In fact, regularly practicing these personal qualities reshapes neural pathways, making these behaviors more automatic over time, which can lead to resilience and emotional maturity.&nbsp;&nbsp;&nbsp;</p>



<p>Mentors, parents and organizational leaders can create environments that reflect Pyramid values. One of the best ways is to walk the walk and demonstrate key traits, such as friendship, loyalty, cooperation and enthusiasm daily.&nbsp;</p>



<p>Parents can incorporate the Pyramid into the home environment by praising their children’s hard work rather than their natural ability. They can also use family activities to build cooperation, such as choosing family projects where success depends on everyone contributing. It’s also helpful to bring Pyramid principles into everyday conversations, like while watching sports or discussing school experiences.&nbsp;</p>



<p>Organizational leaders can take similar action at the office by incorporating Pyramid language into organizational culture, such as during performance reviews and team meetings. Designing programs that reward Pyramid behaviors, like taking initiative, can also be effective. Finally, companies can start to structure team development around Pyramid blocks.&nbsp;</p>



<p>The beauty of Wooden's approach is that mastery is never complete—there's always room for growth. By creating environments where these values are continuously reinforced, mentors, parents and organizational leaders can implement coaching life skills to help others build the foundation for lifelong character development and true success.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Passing on the Legacy of the Success Pyramid</strong>&nbsp;</h2>



<p>John Wooden's Pyramid of Success is an invaluable <a href="https://successcom.wpenginepowered.com/coach-john-wooden-the-4-things-a-man-must-learn-to-do/">blueprint for cultivating character</a> in the next generation. It offers timeless wisdom that transcends generations yet speaks directly to our current challenges. These principles are more relevant than ever, as instant gratification and superficial metrics of achievement dominate.&nbsp;</p>



<p>In the current culture, more people can benefit from Wooden's emphasis on foundational characteristics like industriousness, friendship, loyalty, cooperation and enthusiasm. To be as successful as possible, start incorporating Pyramid principles into your leadership, coaching and mentoring practices today.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by Drazen Zigic/Shutterstock</em></p>

Learn how parents, educators, coaches and employers can teach the building blocks of John Wooden’s Pyramid of Success to new generations.

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<p>Building wealth isn’t about luck—it’s about strategy. Whether you're just starting your financial journey or looking to grow your portfolio, consistent long-term investing is one of the smartest moves you can make. The earlier you start and the longer you stay invested, <a href="https://www.nutmeg.com/nutmegonomics/increasing-your-chances-of-positive-portfolio-returns-the-facts-about-long-term-investing#:~:text=Long%2Dterm%20investing%20dramatically%20increases%20your%20chances%20of%20returns" target="_blank" rel="noreferrer noopener">the greater your potential returns</a>.</p>



<p>But with so many investment platforms and asset options—stocks, ETFs, crypto, and more—it’s easy to feel overwhelmed when pursuing <a href="https://successcom.wpenginepowered.com/16-timeless-truths-of-financial-freedom/">financial freedom</a>. That’s where the <a href="https://www.webull.com/trading-platforms/mobile-app" target="_blank" rel="noreferrer noopener">Webull app</a> comes in. Designed for modern investors who want powerful tools without the high costs, Webull offers an intuitive platform to help you trade smarter, track performance, and take control of your financial future.</p>



<p>In this review, we’ll break down how Webull works, its standout features, and whether it’s the right fit for your investing goals.</p>



<figure class="wp-block-image aligncenter size-large is-resized"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/imgi_32_84f4307b7ae587ff179e4f510b6ef270-1024x1024.webp" alt="webull app" class="wp-image-88624" style="width:540px;height:auto"/><figcaption class="wp-element-caption"><em>Photo from webull.com</em></figcaption></figure>



<h2 class="wp-block-heading" id="h-what-is-webull">What is Webull?</h2>



<p>Webull is a mobile and desktop platform with an intuitive interface that enables both beginners and mid-level traders to transact without spending a cent on commissions. Webull offers a range of investment options from stocks and ETFs to cryptocurrencies, giving users the versatility needed to build wealth.&nbsp;</p>



<p>The uniqueness of the Webull app allows it to stand out amidst the variety of trading platforms popping up in the market. Webull is rapidly becoming one of the best trading platforms with functional tools like charts, stock screeners, extended hours and a customizable dashboard.</p>



<p>The Webull app is beginner-friendly, so if you are new to the trading world, Webull is highly recommended. If you are comfortable with a little tech, and you don’t mind making your own money moves, plus you do not want to spend so much on fees, then Webull will likely be your go-to platform. For beginner and intermediate traders looking to learn and earn while making <a href="https://successcom.wpenginepowered.com/best-investing-apps/">smart investment decisions</a>, Webull is a great choice.</p>



<h3 class="wp-block-heading" id="h-important-webull-features">Important Webull Features</h3>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Feature</strong></td><td><strong>Description</strong></td></tr><tr><td>Commission-Free Trading</td><td>Trade stocks, ETFs and options without paying commissions.</td></tr><tr><td>Secure &amp; Regulated</td><td>Webull is registered with the SEC and is a member of FINRA and SIPC.</td></tr><tr><td>Advanced Charting Tools</td><td>Customized dashboards, stock screeners, tech indicators and alerts, and line-drawing tools are all available.</td></tr><tr><td>Paper Trading</td><td>Practice with pretend money and hone your skills before going in with real money.</td></tr><tr><td>Extended Trading Hours</td><td>Engage in trades at your convenience. Before the market opens (between 4 a.m. and 9:30 a.m. ET) and after market hours (between 4 p.m. and 8 p.m. ET).</td></tr><tr><td>Compatible on Multiple Platforms</td><td>Switch seamlessly between the mobile, desktop and web app versions for a convenient trade.</td></tr><tr><td>Personalized Notifications</td><td>Stay up to date in the market by setting price alerts.</td></tr><tr><td>Instant Market Data</td><td>Get access to real-time data to make the best trading decisions.</td></tr></tbody></table></figure>



<h2 class="wp-block-heading">Why Invest Using the Webull App?</h2>



<p>The Webull app is rapidly becoming a favorite platform because of the ease, affordability and flexibility it gives. In addition, Webull has several sought-after features, making it worth the time and effort for users. Whether you are actively trading or simply <a href="https://successcom.wpenginepowered.com/retirement-planning-for-women/">planning for retirement</a>, the app’s features are designed to support your goals.&nbsp;&nbsp;</p>



<p>Here are some reasons why it is a great idea to invest with the Webull trading app:</p>



<h3 class="wp-block-heading">Commission-Free Trading</h3>



<p>With Webull, you can trade without paying any commissions. Whether you are buying stocks, ETFs or options, you do not have to think about capital first. This is one of the most popular features of the Webull app. The implication of this is that you can maximize your investment returns without worrying about losing your profit to extra charges. For beginners and active traders who are looking to keep costs low, this is an advantage.</p>



<h3 class="wp-block-heading">Advanced Charting Tools</h3>



<p>Data is a key factor for successful trades, and Webull makes accurate data keeping possible. You can leverage its advanced tools to monitor the market, track trade patterns and make data-driven decisions. With these features, you can get better results from your trades, irrespective of your level; beginner or advanced.</p>







<h3 class="wp-block-heading">In-Depth Quotes</h3>



<p>Webull gives you real-time market quotes, enabling you to make timely trading moves. With the details of these quotes, you can make more accurate moves, avoid mistakes and be more confident in your trading decisions. In summary, you get to be a better trader.</p>



<h3 class="wp-block-heading">Extended Trading Hours</h3>



<p>More trading hours means more flexibility, and ultimately more opportunity. With premarket (4 a.m.–9:30 a.m. ET) and after-hours (4 p.m.–8 p.m. ET) trading, Webull makes it possible for people who cannot trade during regular trading hours to join in at their convenience. Whether you are a morning person or you would rather trade at night, the Webull app creates space for you to invest on your own schedule.</p>



<h3 class="wp-block-heading">Cross-Platform Access</h3>



<p>With Webull, you can trade seamlessly across different platforms and devices. The flexibility of device usage provides a seamless experience for users, ensuring you never miss an opportunity. Wherever you are, and whatever you have, you can always access your investments and trade without hassle using Webull.</p>



<h3 class="wp-block-heading">Flexible Account Offerings</h3>



<p>Webull provides multiple account options for your ease. You can choose either an individual or a margin account, depending on your financial needs. This flexibility helps you invest according to your financial goals. Webull provides options that suit your needs, whether that is retirement savings, margin trading or simply managing a standard investment account.&nbsp;</p>



<figure class="wp-block-image alignright size-large is-resized"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/imgi_63_02453f9d6ce1079a59a9575bf5478583-505x1024.webp" alt="webull app" class="wp-image-88625" style="width:290px;height:auto"/><figcaption class="wp-element-caption"><em>Photo from webull.com</em></figcaption></figure>



<h2 class="wp-block-heading">How to Use the Webull App</h2>



<p>The interface of the Webull app is very intuitive, allowing both new and seasoned investors to navigate it with ease. Follow this step-by-step guide to begin investing with the Webull app.</p>



<ol class="wp-block-list">
<li><strong>Download and Set Up Your Account</strong></li>
</ol>



<p>First, you will need to download and install the Webull app, which can be found in the App Store (for iOS users) or Google Play Store (for Android users). After installation is completed, account creation is the next step. Add some personal information like your name and address, and you might be required to add your SSN if you are in the U.S., then you are ready for the next step.</p>



<ol start="2" class="wp-block-list">
<li><strong>Fund Your Account</strong></li>
</ol>



<p>After setting up, your account should be funded. Webull provides options for this, including wire transfer and bank transfers. With Webull, a minimum deposit is not required to open an account, making it accessible for people with different budgets. Transfer funds through the Webull app and start trading immediately after your deposit is processed.</p>



<ol start="3" class="wp-block-list">
<li><strong>Browse and Research Investment Options</strong></li>
</ol>



<p>You can start investing by choosing the most viable option. Browse through Webull’s generous list of available products, from stocks and ETFs to cryptocurrencies, either by searching tickers or by using their customizable watchlist and screening tool. Webull also allows you to peer into the real-time market and get data, information and charts that can help you make the most informed decisions.&nbsp;</p>



<ol start="4" class="wp-block-list">
<li><strong>Place a Trade</strong></li>
</ol>



<p>Placing your first trade is simple. Select the asset you want to buy or sell, choose the quantity and specify whether it’s a market order or limit order. After reviewing the details, confirm the trade, and Webull will execute it for you.</p>



<ol start="5" class="wp-block-list">
<li><strong>Monitor and Manage Your Portfolio</strong></li>
</ol>



<p>With the Webull app, you can get real-time insight into your portfolio. This will help you monitor your investments, account balance and performance overall. Improve your investment strategy by setting price alerts to get detailed reports of your current market position.&nbsp;</p>



<p>On the Webull app, you’ll find features like margin trading, extended hours trading and paper trading (which can be used for practice). For advanced traders who need real-time information, Webull also provides technical analysis tools, charting options and access to level 2 market data.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/imgi_19_ec1f8f344068d637b96bc9aaa7433238.png" alt="webull app" class="wp-image-88626"/><figcaption class="wp-element-caption"><em>Photo from webull.com</em></figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/imgi_26_3c6ecdea2eef052adda2412fcfa12575.webp" alt="webull app" class="wp-image-88627"/><figcaption class="wp-element-caption"><em>Photo from webull.com</em></figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/imgi_27_a46d461dfcb5c6ff470875ad78b7e64c.webp" alt="webull app" class="wp-image-88628"/><figcaption class="wp-element-caption"><em>Photo from webull.com</em></figcaption></figure>
</figure>



<h2 class="wp-block-heading">Pros and Cons of the Webull Trading App</h2>



<p>With the numerous benefits, there are also a few downsides to the Webull app. This table&nbsp; summarizes the pros and cons:</p>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Pros</td><td>Cons</td></tr><tr><td>User-friendly interface</td><td>Limited mutual fund and bond options&nbsp;</td></tr><tr><td>No commission fees</td><td>Limited tools for portfolio management</td></tr><tr><td>Extended trading hours</td><td>Fractional shares available only for certain stocks</td></tr></tbody></table></figure>



<h2 class="wp-block-heading">Is Webull Safe?</h2>



<p>The Webull app is regulated by the Securities and Exchange Commission (SEC) and is a member of both the Financial Industry Regulatory Authority (FINRA) and the SIPC (Securities Investor Protection Corporation). Additionally, Webull offers advanced encryption and customer services (i.e. email support, etc.), ensuring that you <a href="https://successcom.wpenginepowered.com/6-tips-for-investing-with-confidence/">invest with confidence</a>.&nbsp;</p>



<h2 class="wp-block-heading">Stay in Charge of Your Investments With the Webull Trading Platform</h2>



<p>The Webull app lets you invest confidently, securing your returns. Whether you are a beginner or a seasoned investor, you can build wealth with the right tools. Real-time data, zero commissions, advanced tools—what more can you ask for? Leverage the Webull app today on your journey to financial freedom.</p>



<p class="has-small-font-size"><em>Photo by insta_photos/Shutterstock</em></p>



<p></p>

Joy Ogide

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How to Optimize Your Trading Experience With the Webull App

Everything You Need to Know About the Webull App | SUCCESS

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Michael Haddix Jr. speaking to young athletes

<p>The importance of <a href="https://successcom.wpenginepowered.com/financial-literacy-mastering-money-management/">financial literacy</a> hits particularly close to home for Michael Haddix Jr. As the son of former NFL running back Michael Haddix, he witnessed firsthand how professional athletes can struggle without proper financial guidance. The elder Haddix played eight seasons in the NFL with the Philadelphia Eagles and the Green Bay Packers but came from very humble—and, at times, tragic—beginnings. Orphaned at age 9 by a drunk driver on Christmas Eve, he was raised by his grandmother along with 11 other children. When those humble beginnings eventually led to fame and fortune, the Mississippi State Hall of Famer never forgot where he came from.</p>



<p>“When my dad became a pro athlete, everyone got taken care of,” Haddix Jr. recalls. “As his career wound down, he tried starting businesses. But he didn’t know how to do it the right way. One day, my dad got cut. My mother was crying on the couch. Our lives started changing after that.”</p>







<h2 class="wp-block-heading" id="h-building-a-better-solution">Building a better solution</h2>



<p>That experience became the catalyst for <a href="https://www.scoutftw.com/" target="_blank" rel="noreferrer noopener">Scout</a>, a fintech company Haddix Jr. co-founded in 2020 that combines financial education, <a href="https://successcom.wpenginepowered.com/how-to-build-wealth/">wealth management</a> and tax preparation specifically for college athletes. The platform comes at a crucial moment, as college athletes navigate the new frontier of NIL (name, image, likeness) deals and upcoming revenue sharing.</p>



<p>Haddix Jr. earned his MBA from Columbia Business School and worked as an investment banker at Goldman Sachs. An impressive athlete in his own right, he also scored over 1,000 career points playing basketball while attending Siena College. Before launching Scout, he worked as a financial adviser at Octagon, managing finances for sports superstars like Chris Paul, Steph Curry and Michael Phelps. But he wanted to make a larger impact.</p>



<p>“The biggest lesson from all of this is the sacrifice that you make benefits other people,” Haddix Jr. says, reflecting on his father’s journey. “I got into this because I think all these players, it’s not just about them. It’s about their families and their future kids and everybody around them.</p>



<p>“People [who] have money talk about money differently than people [who] don’t,” he continues. “I saw the opportunity and what it does for future generations. I was going to solve this athlete money thing. Then, I realized that ‘financial literacy’ is sort of this thing we say, but no one ever does. So I was like, let’s go build a tech platform to help this really unique subset of the population.”</p>



<h2 class="wp-block-heading" id="h-technology-meets-financial-education">Technology meets financial education</h2>



<p>Scout’s platform does everything from calculating and withholding taxes to facilitating investments and savings. The company’s approach is already proving successful with major athletic programs and currently works with 12 athletic departments, including powerhouse franchises like UCLA, Tennessee and Auburn. Athletes receive on-campus financial training and year-round access to Scout’s mobile app, where they can design budgets, set up recurring bank deposits and <a href="https://successcom.wpenginepowered.com/investing-basics/">make investments</a>—all under the guidance of licensed financial advisers.</p>



<figure class="wp-block-image alignright size-large is-resized"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/05/64b089125314a4ef84227492_Group-5_CMYK_cropped-989x1024.jpg" alt="interface of Scout app" class="wp-image-87202" style="width:392px;height:auto"/></figure>



<p>“You look at the schools that have invested in us and the success they’ve had,” Haddix Jr. says. “One of our early clients was Auburn basketball. They’re the No. 1 team in the country, and those players have been with Scout for years. You see the recruits of Auburn football and how successful they’ve been. You see the success of Tennessee. These schools are showing that the player experience off the field or off the court actually really does contribute to winning.”</p>



<p>The company’s approach is comprehensive, extending beyond just the athletes. “We provide education sessions for Mom and Dad,” he says. “A lot of times, they don’t know either. They’ve never seen a 1099. They’ve never made $700,000 as a 19-year-old.</p>



<p>“Everything is built for people who earn money until they’re 60,” Haddix Jr. says of existing financial tools. “This is completely tailored for young athletes in this unique financial situation they’re in.”</p>



<h2 class="wp-block-heading" id="h-beyond-the-game">Beyond the game</h2>



<p>Scout’s mission transcends immediate financial management. “Our mission is to provide the opportunity for every single athlete to leverage their current opportunity for the rest of their lives,” Haddix Jr. says. “Whether you go pro or don’t go pro, you have a ton of resources and opportunity. This current environment should benefit you forever.</p>



<p>“Trust is important to these players,” Haddix Jr. emphasizes. “A lot of people don’t get into their lives and their ecosystems. We need to make sure that we’re authentic and really focused on the mission and always keeping that in mind in every interaction that we have.”</p>



<p>His advice to college athletes is straightforward: “Getting started early will benefit you forever, and it doesn’t take a lot. All these things are really intimidating—how do I do taxes? How do I do an <a href="https://successcom.wpenginepowered.com/how-to-create-an-llc/">LLC</a>? But it’s not that hard. The earlier you learn that, the easier it gets and just a few small things will equate to some huge opportunities down the line.”</p>



<p>Scout’s impact is already visible. Haddix Jr. says some professional athletes continue to use the platform, investing money monthly, well after they’ve moved on from college sports. Others who’ve transitioned to different careers continue benefiting from Scout’s financial education. For Haddix Jr., these proof points validate Scout’s approach to making financial health as important as mental health in college athletics.</p>



<p>Looking ahead, he sees potential to expand Scout’s model to other industries where traditional <a href="https://successcom.wpenginepowered.com/kristy-kim-tomocredit-credit-access/">financial planning</a> doesn’t quite fit—entertainers, influencers, even gig economy workers. But for now, his focus remains on athletes, ensuring they don’t face the same financial struggles his father did.</p>



<p>“We’ve seen athletes and money and how it hasn’t worked out for so long, and we haven’t really done anything to change it,” he reflects. “Let’s create something where we look back at this in 10 years and say, ‘Remember when we were treating athletes and money this way? How crazy were we?’”&nbsp;</p>



<p class="has-small-font-size"><em>This article originally appeared in the </em><a href="https://successcom.wpenginepowered.com/subscriptions/"><em>July/August 2025 issue</em></a><em> of SUCCESS magazine.</em> <em>Photo Courtesy of Michael Haddix Jr.</em></p>



<p></p>

Joel Swenson

Scout helps college athletes handle NIL money with tax tools, budgeting and financial education to set them up for long-term success.

Scout helps college athletes handle NIL money with tax tools, budgeting and financial education to set them up for long-term success. | SUCCESS

Moneyball: Michael Haddix Jr. Helps College Athletes Manage The Complex World of Finance

Financial Literacy for College Athletes: Scout’s Mission | SUCCESS

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<p>When <em>New York Times</em> bestselling author and speaker <a href="https://speakers.success.com/speaker/rory-vaden/">Rory Vaden</a> and his wife AJ were at the height of their career after 12 years at a sales coaching company, AJ spoke up about an important issue at work… and got fired. Overnight, they lost their 8-figure business, including a podcast with millions of downloads, 200 team members, a huge social following and a bright future. “We were forced to [ask]—how will we survive? We had a brand-new house, a brand-new baby and no income coming in,” Rory says, along with a noncompete preventing them from starting over in the same business.</p>



<p>Little did he know that this struggle would lead to the creation of <a href="https://brandbuildersgroup.com/" target="_blank" rel="noreferrer noopener">Brand Builders Group</a> and would teach him the skills to serve the top founders and brands today. Now, his motto to other personal brand founders is to “serve who you once were.” So, he serves that guy he once was, who knew he loved <a href="https://successcom.wpenginepowered.com/communication-skills-for-success/">public speaking</a> and writing but didn’t know what to say or how to rebuild after losing everything.</p>







<p>Today, he has surpassed his goals and, together with his wife, is releasing the book <a href="https://amzn.to/4kkFztZ" target="_blank" rel="noreferrer noopener"><em>Wealthy and Well Known</em></a> on July 1, and <a href="https://freebrandaudiobook.com/success/">giving the audiobook away for free</a>. In the book, he shares his secrets of trial, error and ultimate success in his personal brand strategy firm for “mission-driven messengers” or thought leaders. Thought leaders and wildly successful brand builders have <a href="https://wealthyandwellknown.com/" target="_blank" rel="noreferrer noopener">endorsed the book</a>, such as Jenna Kutcher, Henry Cloud, Dr. Gabrielle Lyon, Lewis Howes and others. He’s the author of other bestselling books, including <a href="https://amzn.to/4lpBs0k" target="_blank" rel="noreferrer noopener"><em>Take the Stairs: 7 Steps to Achieving True Success</em></a>.</p>



<p>Here’s what he learned on his journey and what he wants others to know about building influence and becoming well-known.</p>



<h2 class="wp-block-heading" id="h-diluted-focus-diluted-results">Diluted focus, diluted results</h2>



<p><a href="https://successcom.wpenginepowered.com/how-to-build-your-personal-brand/">Personal brands</a> like to “spread themselves really thin,” Vaden says, “trying to talk to too many audiences about too many different subjects on too many different platforms.” This causes a “diluted focus” and dilutes results.</p>



<p>“Find your uniqueness and exploit it in the service of others,” <a href="https://larrywinget.com/" target="_blank" rel="noreferrer noopener">Larry Winget</a> once told Vaden. Vaden helps people find just that. Brands should speak <em>directly</em> to a target audience, like someone saying your name—and getting your attention right away—in an otherwise crowded and loud room, he says. Instead, many brands are focused on “amassing a large volume of followers,” he shares, when they really need to provide deep value to one specific target audience.</p>



<p><a href="https://successcom.wpenginepowered.com/the-riches-are-in-the-micro-niches-how-to-grow-your-business-by-narrowing-your-focus/">Niche down your target audience</a> from four-five groups to just one. Give yourself permission to serve a smaller audience. Vaden says aiming for multiple streams of income is terrible advice: “You get rich doing one thing really well.”</p>



<p><strong>Try it: </strong>Ask, “What is the thing only they can do that nobody else can do quite like them?... What problem do they solve in one word? How would they solve that problem in one sentence? And what one revenue stream matters above all others?”&nbsp;</p>



<h2 class="wp-block-heading" id="h-build-reputation-through-a-relationship-switchboard">Build reputation through a ‘relationship switchboard’</h2>



<p>If you could glance at Vaden’s computer screen on your average Thursday, you’d see a large spreadsheet with dozens of contacts down each side and across the top. Each intersection represents a relationship to be made through him introducing two contacts. Why? “Build relationships before you need them. How? Be so useful that people can’t ignore you.” This is one of his strategies for building his reputation.</p>



<p>He shares that many of his high-profile clients and brands come from introducing clients to each other, including to friends. “I spend an exorbitant amount of time introducing people to each other, and I get no immediate financial benefit,” he says. “But what I do get is trust.” Becoming a “great connector” and systematically tracking it is one of the lessons he teaches founders, as part of learning “pressure-free persuasion.”&nbsp;</p>



<p><strong>Try it:</strong> Ask two people in your network separately if they’d find value in being introduced to the other. Then, do it, and keep track on a spreadsheet.</p>



<h2 class="wp-block-heading" id="h-watch-for-the-typical-roadblocks">Watch for the typical roadblocks</h2>



<p>If reputation building and serving a smaller audience more deeply is so lucrative and even intuitive, why aren’t more people doing it? Vaden points to some of the challenges he commonly sees people get caught up in as they build wealth and influence.&nbsp;</p>



<p><strong>Distraction and disorganization without strategy</strong></p>



<p>“Most personal brands fail not because they don’t have the skill or credibility—it’s because they are distracted. It’s a dangerously deceptive saboteur of a small business,” he says. AJ further describes it <a href="https://brandbuildersgroup.com/live-events/" target="_blank" rel="noreferrer noopener">on their website</a>: “There are so many things vying for and competing for your attention, that it’s almost impossible to keep a narrow focus with a clear direction on where you’re going,” and nobody knows where to start. Social media, newsletters, podcasts and opportunities abound, without a brand strategy.</p>



<p><strong>Comparison and impostor syndrome</strong></p>



<p>In addition, <a href="https://successcom.wpenginepowered.com/what-is-imposter-syndrome/">impostor syndrome</a>, comparison, and trying to build a massive social media following can stunt progress. “Comparison is going ‘I’m not as good as somebody else,’ and impostor syndrome is ‘I’m not good enough.’” But, Vaden says, people compare themselves too often to someone else with an entirely different business model. “The secret strategy to overcome impostor syndrome is not courage—it’s service.”</p>



<p><strong>Be dentist-rich not Oprah-famous</strong></p>



<p>Brand builders can become intimidated by others’ large followings, instead of applying their real-world small business experience to an online setting. “We think, ‘If I’m not Oprah, I’m not doing it right.’” But, Vaden points to that the dentist down your street, who just might also make six to seven figures, isn’t someone people know about beyond your community.&nbsp;</p>



<p>“Most small business owners would double or triple their best year in income ever if they had five or 10 of their perfect clients… maybe 20. But you don’t need thousands or tens of thousands of customers.” But, he says, everyone is “chasing views” and trying to go viral instead.</p>



<p><strong>Try it: </strong>Swap self-centered language and “throw yourself relentlessly into ‘how can I be useful to the person on the other side of the camera?” he says.</p>



<h2 class="wp-block-heading" id="h-serve-who-you-once-were">Serve who you once were</h2>



<p><a href="https://www.instagram.com/drjoshaxe/?hl=en" target="_blank" rel="noreferrer noopener">Josh Axe</a>, a leading holistic health expert, has around 17 million unique monthly visitors, Vaden says. “How did he get into what he was doing? He was trying to cure his mom from cancer, then he turned that into a business,” he says. “Serve the person you once were, and you’re helping the people around you.”&nbsp;</p>



<p>He calls it a spiritual practice, and it even answers the toughest questions for him like ‘why do we experience pain?’ “Every amount of pain you’ve walked through has shaped you and molded you and made you into the person you were meant to one day be,” he says. “It’s what prepares you to become the person you need to be in the future, to one day reach back and help someone else.”</p>



<p>Vaden helped <a href="https://lewishowes.com/about/" target="_blank" rel="noreferrer noopener">Lewis Howes</a> grow his podcast from 30 million downloads to 500 million, starting with a two-day strategy meeting on the future of his business. Afterward, Howes told Vaden: “This is what you were born to do.” And that’s what Vaden wants others to find.</p>



<p><strong>Try it</strong>: “Ask what challenge you’ve conquered, what setbacks you survived, what tragedies you’ve triumphed over, what problems you’ve pushed past.… [That’s] who you are most qualified to serve.”</p>



<p class="has-small-font-size"><em>Photo courtesy of Rory Vaden</em></p>



<p></p>

Rory Vaden reveals how to grow a standout personal brand, boost income and build trust by serving the person you once were.

Rory Vaden reveals how to grow a standout personal brand, boost income and build trust by serving the person you once were. | SUCCESS

Want to Be Wealthy and Well-Known? Follow Rory Vaden’s Playbook for Building Influence and Income

Rory Vaden’s Secrets to Building Influence and Income | SUCCESS

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Sustainable shopping at small local businesses. Blond curly female in yellow cardigan putting Goji berries in cotton produce bag at plastic free store.

Trends &amp; Insights

Trends &amp; Insights Archives

Trends &amp; Insights | SUCCESS | What Achievers Read

<p>Being more aware of what goes on behind the scenes when it comes to buying the products and services we need is more than a trend—it’s a growing movement called ethical consumerism. What exactly is ethical consumerism? In a nutshell, it’s the mindful purchase of goods and services that are sourced, produced and distributed in a socially and environmentally responsible way. It’s a form of political activism where the shopper votes with their wallet. A consumer-driven movement, ethical consumption is changing the way we do business.</p>



<p>As consumers become more educated about the environmental and social impact of their purchases, they’re often moving toward more sustainable options. Ethical consumption demands more from consumers and businesses, with long-term effects that include <a href="https://successcom.wpenginepowered.com/circular-economy-competitive-advantage/">increased supply chain transparency and sustainable practices</a>. Let’s dive deeper into the concept and how it’s shaping business trends. </p>







<h2 class="wp-block-heading" id="h-what-is-ethical-consumerism">What Is Ethical Consumerism?</h2>



<p>Ethical consumerism—also known by terms such as conscious consumerism,and values-based purchasing—recognizes that where consumers spend money matters. By choosing products from companies that align with their values, consumers are creating a shift toward sustainable, cruelty-free products and fair-trade practices.</p>



<p>Ethical consumerism’s core principles include:</p>



<ul class="wp-block-list">
<li>Reducing waste and supporting ecological balance by choosing sustainably produced goods.</li>



<li>Supporting goods crafted using fair trade principles in safe working environments with fair wages and no exploitation.</li>



<li>Expecting transparent, honest communication from companies regarding sourcing, production and labor practices.</li>



<li>Supporting local and small businesses to strengthen communities and reduce ecological impact.</li>



<li>Making conscious consumption choices by buying less, choosing quality over quantity and avoiding unnecessary purchases.</li>



<li>Supporting social justice principles through brands that align with human rights and community empowerment.</li>



<li>Avoiding products tested on animals and favoring cruelty-free options.</li>
</ul>



<p>These examples of ethical consumerism illustrate how people can use their purchasing power to make a difference. The ideas behind conscious consumerism have existed for generations, taking form in political movements like the free produce movement in the early 1800s and the fair-trade movement that began after World War II. These movements encouraged people to buy products made without causing harm to workers and paid fair wages for their work—and have gathered steam over the years.</p>



<p>Although the ethical consumerism movement has gained steadily, the COVID-19 pandemic forced many people to reexamine their priorities and gave it a boost. According to <a href="https://link.springer.com/article/10.1007/s10551-024-05660-9" target="_blank" rel="noreferrer noopener">research</a> published in the Journal of Business Ethics, “perceived pandemic severity increases consumers’ intention to consume ethically.” Suddenly faced with more time at home than ever before, many used the time to research the companies they support—shifting away from businesses with less-than-stellar ethics. Instead, consumers began looking for more socially and environmentally friendly companies that freely shared information about how they do business.</p>



<h2 class="wp-block-heading" id="h-how-ethical-consumerism-is-shaping-business-trends">How Ethical Consumerism Is Shaping Business Trends</h2>



<p>As values-based consumerism changes how people shop, it also shapes business trends. Consumers can access more information than ever, making it relatively easy for shoppers to learn about companies and their business practices.</p>



<p>For example, some consumers choose not to buy beauty products from companies that test on animals. Instead, they may seek local sources for handmade products like soaps and lotions. Ethical consumerism statistics support this, as roughly <a href="https://theroundup.org/environmentally-conscious-consumer-statistics/" target="_blank" rel="noreferrer noopener">55% of people</a> are willing to pay more for eco-friendly brands.</p>



<p>It adds up to consumers holding corporations responsible for the environmental and social impact of their business practices.</p>



<h3 class="wp-block-heading" id="h-transparency-and-corporate-responsibility">Transparency and Corporate Responsibility</h3>



<p>At the heart of conscious consumerism are transparency and corporate responsibility. Conscious consumers want brands to be open about how their products are created and the impact they have on the people and the environment.&nbsp;</p>



<p>In 2024, about 64% of people spent money with socially responsible businesses, and 32% planned to spend more in the future, according to a <a href="https://goodmustgrow.com/cms/resources/ccsi/gmg2024ccsifinal.pdf" target="_blank" rel="noreferrer noopener">report by Good.Must.Grow.</a>. While the annual statistics fluctuate, there is a general trend toward sustainability and eco-friendly goods—even if it costs more. Because of this, companies are choosing to share their sourcing, labor practices and environmental policies.&nbsp;</p>



<p>Some, like the shoe company TOMS, take extra steps to receive a B Corp Certification. This special certification is awarded to companies that meet high standards of performance, accountability and transparency. These standards are in areas such as supply chain practices, charitable giving and employee benefits. Companies must be recertified every three years and commit to continuous improvement of their processes.</p>



<h3 class="wp-block-heading" id="h-rise-of-fair-trade-and-ethical-labor">Rise of Fair Trade and Ethical Labor</h3>



<p>Fair trade and ethical labor practices are critical to ethical consumerism. While the ideas are older, Fair Trade Certification began appearing on coffee, tea and cocoa labels in the late 1980s, then expanded to more products. Products certified as Fair Trade promise that their employees are treated ethically and paid fairly.&nbsp;</p>



<p>Support for fair trade and ethical labor practices has grown tremendously, and the concepts have become mainstream. Consumers want to know that the people behind their favorite products are treated well and paid fairly. For many shoppers, buying ethically is a statement of values.</p>



<h3 class="wp-block-heading" id="h-impact-on-reputation-and-brand-loyalty">Impact on Reputation and Brand Loyalty</h3>



<p>A company’s success often rides on its reputation and the loyalty of its customers, which begins with trust. When people trust a brand, especially one that shares their values, they’re doing more than supporting a company they like: they’re buying into the brand’s identity and becoming advocates in the process.</p>



<p>Consumers are more educated and value-driven than ever. Many are willing to pay a little more for better products that leave a smaller environmental footprint and improve local communities. In fact, roughly <a href="https://cloud.google.com/blog/topics/consumer-packaged-goods/data-shows-shoppers-prioritizing-sustainability-and-values" target="_blank" rel="noreferrer noopener">82% of consumers</a> prefer supporting brands that align with their values. That type of alignment turns customers into long-term supporters.&nbsp;</p>



<h2 class="wp-block-heading" id="h-how-businesses-can-adapt-to-ethical-consumerism">How Businesses Can Adapt to Ethical Consumerism</h2>



<p>Implementing sustainable, eco-friendly and fair trade practices is an investment that can be significant. However, the long-term benefits of adapting to the demands of values-based purchasing by forging sustainable partnerships with ethical suppliers are powerful. Businesses that engage with ethical consumer movements and align with social causes can create lasting positive change for the people and ecosystems in their supply chain. They can accomplish this while still earning a profit with loyal, values-driven customers.&nbsp;</p>



<h3 class="wp-block-heading" id="h-improving-labor-and-environmental-conditions">Improving Labor and Environmental Conditions</h3>



<p>Ethical consumerism supports Fair Trade, which can help drive improvements in labor and environmental practices in industries such as coffee and palm oil. For example, palm oil is present in many products used daily in the U.S., like baby food, drinks and snacks. It extends shelf life and generally improves flavor.&nbsp;</p>



<p>While extremely useful, growing and harvesting it historically included massive deforestation of Southeast Asian rainforests. Deforestation has eliminated the habitat for many species, such as the orangutan, and harmed local communities through low pay and unfair labor practices.</p>



<p>However, because of pressure from consumers and conservation groups, some palm oil producers found ways to reduce the environmental impact. The movement has spurred the creation of the Roundtable on Sustainable Palm Oil (RSPO), an organization that certifies palm oil producers that follow guidelines that help ensure the future of the environment and palm oil. It still requires a lot of space and labor to produce, but palm oil produces more per acre than many other oil-producing crops.</p>



<p>Agriculture isn’t the only place where sustainable consumerism is creating change. Here are a few companies that support ethical consumption:</p>



<ul class="wp-block-list">
<li>Violin string manufacturer <a href="https://warchal.com/" target="_blank" rel="noreferrer noopener">Warchal</a> accepts used strings of their brand in exchange for credit in their online store. Far from being simple pieces of metal gut, violin strings are complex. They are usually comprised of varying materials with fine wire made from metals such as tungsten, pure silver, brass or stainless steel wound around the core. The company takes those strings and recycles the materials into new strings. Although the company no longer accepts strings from outside the European Union due to cost, they were the first string manufacturer with a string recycling program.</li>



<li><a href="https://www.wearkent.com/" target="_blank" rel="noreferrer noopener">Kent</a> is a U.S.-based brand that produces organic underwear that is fully compostable. Made from organic cotton, the products decompose within 90 days after hitting the compost pile.&nbsp;</li>



<li>Also U.S.-based, <a href="https://triarchy.com/" target="_blank" rel="noreferrer noopener">Triarchy</a> makes sustainable denim clothing by reusing the “thick indigo laden sludge” left over from other denim makers. The company works with its suppliers to provide complete transparency in its supply chain using blockchain-verified tracing and embedded QR codes.</li>
</ul>



<h3 class="wp-block-heading" id="h-the-role-of-certifications-and-reporting">The Role of Certifications and Reporting</h3>



<p>Certifications like Fair Trade, USDA Organic and Bird-Friendly—and using ESG reporting practices—can improve transparency through open disclosures of social and environmental impact. They are helping move businesses toward more socially and environmentally responsible practices. However, they aren’t the only way for companies to show that they conduct business ethically.</p>



<p>Plus, smaller producers in developing countries may hesitate to apply for certification or invest in the documentation required for ESG reporting without knowing how it will impact their businesses. Consumers can help by engaging with local organizations and expressing their interest and support.</p>



<p>As more companies embrace sustainable business practices and see the benefits of ethical consumerism, hesitant businesses may begin the process as well. However, just because a company doesn’t have a certification doesn’t mean you have to count them out.&nbsp;</p>



<p>Small businesses like home crafters, local coffee shops or clothing stores can still embrace ethical business practices. The key is transparency and openly sharing information about their practices, supply chain and labor treatment.&nbsp;</p>



<h2 class="wp-block-heading" id="h-consumers-and-businesses-are-shifting-for-the-greater-good-nbsp">Consumers and Businesses Are Shifting for the Greater Good&nbsp;</h2>



<p>Ethical consumerism is rising as consumers become more aware of how their buying habits affect others. Shoppers are demanding more transparency and responsibility from companies.</p>



<p>To truly make a difference, businesses must embrace ethical consumerism by integrating sustainable and fair trade practices into their operations. In addition to improving transparency through certifications and reporting, businesses need to actively engage with ethical consumer movements and align with social causes. By doing so, companies can build a loyal customer base that values integrity and sustainability. This can ultimately help drive long-term success.</p>



<p>On the other hand, consumers have the power to influence the future of business by supporting companies that prioritize high ethical standards. Making informed buying decisions and actively advocating for more transparency enables consumers to contribute to a more sustainable world.</p>



<p>By working together, businesses and consumers can leave a positive impact on the environment and society, helping create a future where ethical practices are the norm.</p>



<p class="has-small-font-size"><em>Photo by Iryna Inshyna/Shutterstock</em></p>



<p></p>

What is ethical consumerism? Find out more about choosing socially responsible products and how it can impact individuals and businesses.

What is ethical consumerism? Find out more about choosing socially responsible products and how it can impact individuals and businesses. | SUCCESS

Ethical Consumerism: How Mindful Purchases Shape Business Trends

What Is Ethical Consumerism & How Is It Shaping the Future? | SUCCESS

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