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What's The Password? 🔑

A failing gas station became a $5M idea hiding behind a cooler door.

Edition №28

Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.

Larry AckermanExpert on organizational and personal identity and author of Identity is Destiny and The Identity Code
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Your Most Profitable Asset Is Sitting Empty Right Now

Your Most Profitable Asset Is Sitting Empty Right Now

Most people would let a failing gas station close. One restaurateur turned it into a speakeasy hiding in plain sight, and a $5 million dollar business. Curious how? You’ll need the password.

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