Monday StrategyBefore You Write That Check…
Your company’s giving says more about your brand than you think.
It’s a full brand experience that you can smell, taste, feel, touch the brand.
Subscribe to the World You Want
You subscribe to your streaming apps, your dog food and maybe even your razors, so why not your favorite cause? Dana Snyder is helping nonprofits build their own version of the subscription economy.
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Her Feedback Became the Formula
For years, Darcei Giles skipped the foundation testers and grabbed whatever sat at the end of the aisle. Now she’s the one K-beauty brands call when they want to get darker shades right, and her advice on undertones, diverse teams and listening to feedback is a lesson for any brand that claims to be “for everyone.”
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Your Company Gives Back. But to Whom?
Corporate giving looks great in the annual report, until the charity you backed ends up in the headlines for the wrong reasons. Before your brand attaches its name to a cause, here’s how to check the books.
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