Personal Development
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How to Write Your Own Personal Brand Statement
Introducing yourself professionally doesn’t need to be a mind-numbing task. Stuffy resumes, comprehensive work experience lists and prosaic cover letters are all tools you need to have in your career tool kit. Presenting yourself effectively, however, can also boil down to a succinct and captivating sound bite.  Enter the personal brand statement.  Whether you’re representing yourself as an individual or you’re fully embodying your own brand—as someone like Oprah Winfrey does—a personal brand statement can be beneficial. Building a strong personal brand includes creating awareness of who you are, but it’s also critical to portray the brand image you...

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