All Marketing Articles

4 Expert Tips for Social Media Authenticity

4 Expert Tips for Social Media Authenticity

Display things that are vulnerable, that people can feel empathy for and feel a connection to.

August 12, 2017
The Do’s and Don’ts of Naming Your Business

The Do’s and Don’ts of Naming Your Business

Avoid common pitfalls like double meanings.

August 10, 2017
The 12 Brand Archetypes: Which One Are You?

The 12 Brand Archetypes: Which One Are You?

The magician makes your dreams come true, while the sage seeks truth.

July 26, 2017
10 Marketing Rules the Best Entrepreneurs Live and Die By

10 Marketing Rules the Best Entrepreneurs Live and Die By

Tactics evolve, but the immutable principles remain unchanged.

May 25, 2017
11 Ways Master Entrepreneurs Make Unhappy Customers Happy

11 Ways Master Entrepreneurs Make Unhappy Customers Happy

When a customer isn’t happy, use these tried-and-tested strategies to turn things around.

December 27, 2016
4 Ways Storytelling Can Make Your Personal Brand Pop

4 Ways Storytelling Can Make Your Personal Brand Pop

No. 1: You and your story need to be authentic.

November 9, 2016