Real estate success doesn’t come from watching another webinar or reading another motivational quote—it comes from consistent execution. Tyler McLay, a top 1% Canadian real estate agent with over $1 billion in sales, built REX Coaching’s 90-Day Action Plan for one reason: he believes that most agents lack a system to stay focused, accountable and aligned with high-impact activities.
The 90-Day Action Plan isn’t just theory—it’s designed to be a practical, no-nonsense system that builds the right habits, helps establish money-making routines and keeps agents on track daily. It includes video lessons, a step-by-step workbook and built-in accountability.
Breaking Through Plateaus With Structured Action
The plan is built in three progressive phases. In Days 1–35, agents do a deep business audit, lay a foundation and install lead-generation systems designed for scale. This phase tackles the reason McLay believes most agents stall: no structure, no systems and no clear path to revenue.
“Most agents know they should prospect, but they don’t have the exact blueprint—what to say, who to contact, how to follow up. So they avoid it,” says McLay. The first month removes that excuse. Daily tasks are spelled out in detail, eliminating decision fatigue and replacing guesswork with action.
From Prospects to Profits: Mastering Conversion
Days 36–63 focus on one concept: turning conversations into contracts. Agents drill down into conversion strategies, sales psychology and objection handling. This isn’t surface-level stuff. Agents can build real skills that could help generate revenue.
As a former Humber College Instructor, McLay brings a mix of real-world sales experience and academic edge. The plan is intended to strengthen performance under pressure.
This phase aims to kill the “feast or famine” trap by building a consistent pipeline through daily, intentional follow-up—not random acts of busyness.
Building a Business That Doesn’t Rely On You
In the final stretch—Days 64–90—the focus shifts to scalability. Agents learn to automate, delegate and systematize their business to keep them running smoothly when they need to take time off.
That means designing a daily workflow that protects time, filters distractions and prioritizes only activities tied to revenue. This is the part where good agents can become owners of their business—not just the technician inside it.
A Program Designed for Real Accountability and Real Results
This plan is based on execution, data and daily feedback. With built-in video coaching, a 90-day workbook and a step-by-step daily plan, the program is structured to remove the guesswork and make it easy for agents to follow.
The goal? To make sure all the effort is going toward activities that move the needle. The plan is designed to deliver clarity, control, and cash flow—without the fluff.
As McLay puts it: “You don’t need more information. You need to execute the right actions—daily—and stay accountable to them. That’s what actually builds a business.”
