Business & Branding
What is Innovation in Business? Types, Tips and Ideas
What is innovation in business? Get the answer, plus expert insight and real-world examples, right here.

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What is Innovation in Business? Types, Tips and Ideas

What is innovation in business? Get the answer, plus expert insight and real-world examples, right here.
What is Innovation in Business? Types, Tips and Ideas

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

These customer service strategies use empathy, humor and personal touches to turn everyday interactions into long-term customer loyalty.
female agent working in a call centre with good customer service

How to Use a Circular Economy Mindset as a Competitive Advantage in Business

Learn how adopting a circular economy mindset can boost profits, reduce waste and build customer loyalty through sustainable growth.
Presentation innovations package recycle material for sustainable product

Future-Proof Your Brand Image: Expert-Backed Ways to Modernize Your Business Look

Learn expert-backed strategies to modernize your brand’s look, strengthen identity loyalty and stay relevant in today’s digital landscape.
artist working on project for brand identity

How Decentralized Organizational Structures Are Taking Shape

The COVID-19 pandemic dramatically upended workplace dynamics. It suddenly made the majority of global workers go remote. Even as the immediate threat of the virus has receded, remote work trends...
a woman sitting at a desk in her home and wearing headphones while using her laptop

The Importance of Soft Skills for Business Success

When you think of upgrading your team’s abilities, what comes to mind first? Assigning them more educational courses to study? Maybe increasing feedback to improve their project performance? Far too...
team members sitting at an office table and smiling during a team meeting

A Look at Celebrity Brand Partnerships: Benefits, Risks and Tips to Get Started 

What you’ll learn: Discover why some companies are seeking celebrity brand partnerships and the possible risks in this arrangement. Plus, get a few considerations before getting started.   Celebrity brand partnerships...
A Swarovski store featuring a celebrity brand partnership with Ariana Grande

Is Your Brand Missing… a Mascot? 

There’s a reason your kid is so attracted to that Frosted Flakes box—and it has a lot to do with the cool tiger, not just the sugary flakes. Mascots have long...
Platty, a small platypus plushie.

Nobel Prize Winners Show How Innovation Builds on the Lessons of the Past

Discover how Nobel Prize-winning economists reveal innovation’s roots in history—and why learning from the past drives future growth.
Close-up of a copy of the Nobel Prize medal.

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