You Can Do Anything

Tom Bilyeu, co-founder of Quest Nutrition, once believed that he had limits, that everything about him was fixed—and hopelessly unchangeable. But a lesson in biology, the belief that the brain is like plastic and can be shaped over time, completely changed his mind. With a new outlook, he was convinced: Anyone can become better at anything.

“It became a question of believing I could do it and having the will to see it through…. I was willing to believe anything that moved me forward, and I was willing to work way f*****g harder than anyone else,” he says.

Related: Gabby Douglas on Believing in Yourself

That was when Bilyeu knew he had an advantage over others. Because even though there are real, physical limits in life, he doesn’t let them call the shots. So focusing on any limit is pointless in the grand scheme of goal-getting, he says. Believing anything is doable without limitation may be a lie, but it’s an important lie to embrace—because it empowers the doer.

You are the result of the things you allow yourself to believe… and if you tell yourself an empowering story, if you believe things about yourself that are empowering, even if they’re a f*****g lie, they’ll set you up for success,” Bilyeu says.

Related: ‘Programming Your Mind For Success’


Editor’s note: This video contains brief adult language.

Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition—a unicorn startup valued at over $1 billion—and the co-founder and host of Impact Theory. Tom’s mission is the creation of empowering media-based IP and the acceleration of mission-based businesses. Personally driven to help people develop the skills they will need to improve themselves and the world, Tom is intent to use commerce to address the dual pandemics of physical and mental malnourishment.

Tom regularly inspires audiences of entrepreneurs, change makers and thought leaders at some of the most prestigious conferences and seminars around the world, including Abundance 360, A-fest and Freedom Fast Lane. Tom has also been a guest on The Tony Robbins podcast and The School of Greatness podcast and has been featured in Forbes, Inc., SUCCESS and The Huffington Post. Tom is currently on the Innovation Board of the XPRIZE Foundation.

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