What’s Your Definition of Success?


In this episode of Behind the Brand, Bryan Elliott talks to David & Goliath founder David Angelo about how he defines success, a day-by-day achievement.

First thing’s first. When Angelo gets out of bed, he doesn’t go to a job—at least not mentally.

“It’s as if I’m going from one room to the next, when I go from my house to [my office],” Angelo says. “So there’s no real difference between the two. I am living my brand when I’m at home; I am living my brand when I’m [at work].”

When you know yourself and what you stand for, there’s no disconnect between any aspect of life, he says.

My definition of success is living your brand 24/7 to the point where it doesn’t feel like you’re ever working—you’re just being you.”

Related: The 7 Arenas of Success

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