We made a mistake. We all do. Now, we want to make it right by apologizing to David Heinemeier Hansson and explaining to our readers what happened.
The July 2011 issue of SUCCESS magazine featured an altered image of Hansson on page 33. For our photo cropping needs, we replaced Hansson’s torso with a different one—regrettably not his own. An out-of-body experience, so to speak. Minor Photoshop work is standard practice, but altering the photo as drastically as we did warranted us to reach out to Hansson—which we failed to do. For that, we apologize.
Identifying himself as “Executive Vice President of Apologizing and Groveling for SUCCESS magazine,” Steve Jamieson spoke to Hansson and apologized for the editorial lapse in judgment. We’ve changed our photo policy and will contact photographed subjects for permission when a photo is heavily altered. We’ll still fix zits, but we won’t perform any major surgery on our subjects without permission.
The original photo (left) and the altered photo both appear above.