The No-Nonsense Mindset That Made Tom Bilyeu Successful
Information is life changing. Tom Bilyeu, co-founder of Quest Nutrition and Impact Theory, has used it to do amazing things, like boost Quest Nutrition to a more than $1 billion valuation. To make these kind of strides, Bilyeu says you have to know why you do what do. Once you’ve figured out your purpose, it’s all about sending the right message―whether that’s in business or within in your own mind.
These powerful messages come from a game Bilyeu likes to play, deliberately coined No B.S., What Would It Take? It’s the same line of thinking he used to build Quest Nutrition, digging deep for a solution to the kind of generational thinking that causes families to eat poorly for decades. For entrepreneurs looking to connect with consumers, Bilyeu says you have to keep looking for ways to give people what they want. From informative podcasts to captivating videos, you literally have to do whatever it takes.
“The answer was to leverage their behavior,” Bilyeu says. “People consume content―that’s just the truth... Finding those foundational things about human nature is always going to be powerful.”
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Running time: 14:11